Peak sustainability? Thankfully, not….

Dave Stangis and Tod Arbogast at the GreenBiz Forum

Dave Stangis and Tod Arbogast at the GreenBiz Forum

Have we reached “peak sustainability”? It’s an intriguing, and a worrisome idea, the notion that the much-hyped green business wave of the late 2000s has come and gone. But a day spent at the GreenBiz Forum in New York, where the idea of peak sustainability was bruited about, leads me to believe — and to hope — that we are nowhere near a peak.

Peak sustainability is a term coined by John Davies, a vice president and senior analyst at GreenBiz, who works with dozens of big companies. As part of the excellent  State of Green Business 2013 report, John has tracked the hiring of sustainability professionals by big companies and found that it has leveled off in recent years. He wrote:

It appears the wave of major companies hiring their first full-time sustainability executives crested long ago….If hiring a senior executive to champion and coordinate sustainability efforts full-time is a leading indicator of future efforts, there’s a case to be made that such efforts may have plateaued…. Could it be that pretty much everyone who’s coming to this party has already arrived?

sportsillustratedMeantime, marketing and media devoted to corporate sustainability, as well as to all things green, appears to be slipping. The high profile greening initiatives at GE, IBM and Walmart are lower profile lately. Remember the cover story on global warming in, of all places, Sports Illustrated? That ran way back in 2007. If SI has returned to the topic, I missed it. Its parent company, Time Inc., laid off its sustainability team as the magazine business slumped.

But as the GreenBiz Forum unfolded, an array of speakers, including both senior executives from big companies and idealistic young entrepreneurs, described how they are moving sustainability initiatives forward inside their organizations. Not fast enough, surely not boldly enough, but often in innovative ways that are likely to spread. Some examples: [click to continue...]

Instead of shopping, why not yerdle?

It’s Black Friday. Instead of shopping, why not yerdle?

Yerdle is a sharing and shopping website and mobile app being launched today by two stalwarts of corporate sustainability — Adam Werbach, the former Sierra Club leader and Saatch & Saatchi marketing guy, and Andy Ruben, Walmart’s first sustainability director.

Andy and Adam, who are both 39 and live in San Francisco (natch), have come up with a very cool idea. Yerdle is a way for people who have stuff to give away, or other stuff they want, to share with one another–before heading out to the store to buy something new. By today, after a beta test in the Bay Area, they expect that more than 10,000 items will be offered on Yerdle.

I took a sneak peek at the site the other day and found, among other things, a Ikea children’s table and chairs, a yoga DVD, Sesame Street DVDs, red Baby Gap sweats, a dustbuster, a radio alarm clock, a laptop sleeve, a pasta maker, kids books, a collection of little wooden dress-up dolls, and more–and that’s before inviting my friends to join. [click to continue...]