Wilber James

William Clay Ford Jr.

William Clay Ford Jr.

Before I head to Copenhagen this week for the global climate extravaganza, I want to bring you the latest news about Brainstorm Green, FORTUNE’s conference about business and the environment. I’m delighted by the caliber of leaders and thinkers who have agreed to speak at the event, which will be held April 12-14 in Laguna Beach, CA.

Bill Ford, the executive chairman of Ford Motor, who was a huge hit last year, will be back in 2010. Ford (the company) is one of the few bright spots in the U.S. auto industry, as you know, and while it took a long while coming, the firm seems committed to hybrids, electric cars and other environmentally-friendly technologies, including wheat-straw reinforced plastic and other bio-based materials. Hybrid sales are taking off, as the company recently reported:

  • Ford Motor Company’s year-to-date hybrid sales are 73 percent higher than the same period in 2008, fueled by the introduction of hybrid versions of the 2010 Ford Fusion and Mercury Milan
  • More than 60 percent of the sales of Fusion Hybrid are by non-Ford owners – with more than 52 percent of those customers coming from import brands.
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Stewart Brand

One of the best books that I’ve read in a long time is Whole Earth Discipline: An Eco-Pragmatist Manifesto by Stewart Brand, so I’m thrilled to announce that Stewart will be featured at Brainstorm Green. In the book, he brings a fresh perspective to nuclear power (he’s for it), geo-engineering (he’s intrigued) and megacities (they are both green and engines of economic growth). You can be sure he will challenge conventional wisdom at the conference.

Three powerhouse leaders of the enviromental movement–Frances Beinecke of the Natural Resources Defense Council, Fred Krupp of Environmental Defense and Mark Tercek of the Nature Conservancy–are also planning to attend. Fred and Frances have ben at the event before, and they both plugged into the Washington scene, which will surely be a topic this spring, while Mark, formerly of Goldman Sachs, will be able [click to continue…]

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Obama, clean tech and change

November 5, 2008

What an extraordinary night for America! Here’s a brief dispatch from the streets of Washington, D.C., before getting to today’s column: The U Street neighborhood was known as “Black Broadway” in the 1920s–Duke Ellington grew up nearby, jazz clubs thrived, theaters were built and a black-middle class grew there for years. It remained the cultural hub of black D.C. until 1968, when it was all but burned down after the assassination of Martin Luther King. After a period of blight, U Street was reborn as a vibrant neighborhoo in the 1990s, as restaurants, clubs and condos sprung up. Last night, it was the site of a spontaneous street party, with blacks and whites, mostly young people, hugging one another, celebrating the election of Barack Obama. Can anyone doubt, after this election, that dramatic change can happen in America, and in a hurry, too?

Which brings me to today’s Sustainability column, a look at the prospects for clean technology. I’ve recently spoken with several venture capitalists who are optimistic — despite the credit crunch, despite the recession, despite declining oil prices — about the business of producing clean energy and creating a more sustainability economy. Here’s how the column begins:

Some people are saying that the clean energy revolution is over, before it has even begun. “Alternative energy suddenly faces headwinds,” declared The New York Times. “Winds shift for renewable energy as oil price sinks, money gets tight,” reports The Wall Street Journal. “Will the Economic Crash Take Down Our Hopes for Clean Energy?” asks Alternet.

There’s no doubt that recent developments cast a cloud over the renewable energy business. The capital markets have turned risk-averse, making financing for alternative energy hard to come by. Declining oil prices make it harder for cleaner transportation fuels to compete with gasoline. In a slumping economy, the government will be reluctant to pass climate change legislation that will raise gas and electricity rates.

Never mind – there are compelling reasons, even now, to believe that the U.S. is on the verge of a dramatic shift, away from a economy dependent on cheap fossil fuels and towards cleaner, greener, more efficient ways of doing business.

Recently, I spoke with three leading venture capitalists who focus on clean tech: William E. “Wilber” James of Rockport Capital, Alan Salzman of VantagePoint Venture Partners, and Paul Maeder of Highland Capital Partners. Needless to say, they are biased – they are invested, personally and professionally, in renewable energy and other clean technologies.

But they all see powerful forces driving the U.S. economy towards a more sustainable way of doing business in the long run.

Obama’s election will bring new energy to the environmental movement. McCain would have been a welcome change, too, but the environmentalists and business people I’ve talked to today seem jazzed by the election of Obama.   (I’ve spoken to quite a few people, because I’m at Business for Social Responsibility’s annual conference in New York) . They understand that government policy matters enormously to the environmental movement.

As Frances Beinecke of NRDC wrote in a email this morning:

Barack Obama’s election is a huge win for everyone exhausted from playing defense. Count us among them. It rekindles our hope that environmental protection may be restored to its rightful place as a treasured American value.

On the most important issues of the day — from global warming controls to clean energy solutions to wilderness preservation — President-elect Obama campaigned on behalf of far-sighted policies that NRDC has championed for years.

You can read the rest of my clean tech column here.

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