Today’s quiz: How well do consumers understand “green” brands?
(1) They are savvy.
(2) They don’t have a clue.
(3) They don’t care all that much.
(4) All of the above.
The answer, judging from the results of this year’s ImagePower® Global Green Brands Study, is (4) all of the above.
Hey, who ever said communicating about “green” is simple?
The survey, which comes from advertising and marketing giant WPP, is based on interviews with about 9,000 people in eight countries.
In the U.S., where researchers conducted 1,200 interviews, consumers identified these Top 10 green brands: [click to continue...]