Stopping by the supermarket today, I discovered something unusual: an environmentally-preferable product that costs less and performs as well as its competitors.
Marcal Small Steps paper towels are not only made entirely from recycled paper. They sell for less – in some instances quite a bit less – than paper towels made mostly from trees by the industry giants.
Greener and cheaper
Here’s how the consumer’s choices look, measured from cheapest to most expensive, in terms of dollars per 100 paper towels: [click to continue…]
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