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Posts Tagged ‘Sustainability’

GE’s Immelt: I thought wind was a “hula hoop”

Friday, November 13th, 2009

ge-logoGE’s chief executive, Jeff Immelt, opened the Net Impact 2009 conference this morning at Cornell University and, as usual, he was thoughtful and provocative. He was bullish on GE, of course, but, after this tough year for the U.S. economy, he sounded more pessimistic than usual  about where the country and its economy are going.

The American consumer, the financial services industry and the construction industry were the major drivers of America’s long boom, going back to the 1980s. None is likely to drive  economic growth in the future, Immelt said.

Instead, he noted, growth will be most robust in the developing world–places like China, India and Brazil that have bounced back more quicly than the U.S. from the global downturn–and it’s by no means clear that U.S. industry is positioned to capitalize on that growth.

Immelt said:

There’s more growth outside the United States than there is inside the United States. We have to recognize that our destiny is connected to the emerging world. We have to repurpose ourselves as an exporter.

The trouble is, the U.S. isn’t educating as many engineers as it should be, he said. Nor are the U.S. government and U.S. companies investing as much as China, say, in energy researchjeffrey_immelt_preview and development. Public policy. also remains a big question mark when it comes to energy because, so far at least, Congress has been unable to pass regulation of global warming pollutants. Other countries are moving faster.

“There’s going to be 10 million jobs created in clean energy,” Immelt said. The question is, will those jobs be in the U.S., in China, or elsewhere?

In the audience for Immelt were more than 2,000 members of Net Impact, a great organization whose purpose is “to inspire, educate, and equip individuals to use the power of business to create a more socially and environmentally sustainable world.” (Disclosure: I’m a new member of the Net Impact board.) Immelt has made GE’s “ecomagination” campaign a hallmark of his tenure as CEO and he said his focus at the company has been to marry capitalism and sustainability. (more…)

FedEx: Pushing the envelope on sustainability

Thursday, October 22nd, 2009

When you need to ship a package, how do you choose between FedEx and UPS? Their services are similar, if not identical. While I’ve never compared prices, I assume they are roughly equivalent.

Could the company’s sustainability practices come into play? I’m told that they do, for select customers. Their employees care as well–people want to work for companies that are helping to solve the world’s big problems, like climate change. Regulators could also be paying attention. Whatever the explanation, FedEx and UPS are competing to become known as the most sustainable shipping company–which means we’re all winners.

FedEx's efficient Boeing 777 freighter

FedEx's efficient Boeing 777 freighter

Mitch Jackson, who is staff director of  environmental affairs and sustainability at FedEx, met with me recently to make the case on behalf of FedEx. He says the company has identified four “building blocks” of its approach to the environment. (more…)

Exclusive: Wal-Mart’s sustainability index

Monday, July 13th, 2009

Wal-Mart will make a big announcement this week: The company, working with consumer-goods manufacturers and a group of universities, will unveil plans to measure the sustainability of every product it sells. In time, sustainability labels could provide us with information about the environmental and social attributes of consumer goods, much as nutrition labels tell us about the content of the foods we eat.

Nutrition Facts Label

I’ve been hearing about Wal-Mart’s sustainability index for about a year, but the company has been reluctant to discuss it. (Uncharacteristically so, in my experience.) Wal-Mart’s new CEO, Mike Duke, will announce the index on Thursday, July 16, at the company’s corporate headquarters in Bentonville, Arkansas, before invited suppliers, environmentalists and academics. I’ve been able to piece together the story by talking to Wal-Mart insiders, academics who are working with the company and environmentalists. The Big Money, Slate’s business site, has just published the story  here.

Here’s how the story begins:

PepsiCo buys lots of renewable energy, while a Coca Cola plant recycles plastic bottles. Should environmentalists drink Pepsi or Coke?

Dell is “carbon neutral.” Hewlett Packard says it designs for the environment. Whose laptops are more “green”?

So many choices, so little reliable guidance: Clorox GreenWorks or Seventh Generation? Local or organic strawberries? Paper or plastic? Who’s to say?

Wal-Mart, that’s who. (more…)

Greenpeace ridicules “Traitor Joe’s”

Sunday, July 5th, 2009

Whatever you think of the people at Greenpeace, you’ve got to admit they are environmentalists with a sense of humor. Recently, Greenpeace published a scorecard that ranks supermarket chains on the sustainability of their seafood. It’s a serious analysis, intended to guide shoppers to those stores that recognize their responsibility to protect the oceans, and to pressure those stores that don’t. In the argot of activists, this is known as a “name ‘em and shame ‘em” strategy.

Then Greenpeace went a step further. It ridiculed Trader Joe’s, the national supermarket chain with the lowest ranking, by creating a website called Traitor Joe’s (“Your one-stop shop for ocean destruction”), producing an amusing video (below and at www.traitorjoe.com) and sending protesters dressed as Orange Roughy to a Trader Joe’s outlet in San Francisco, calling on the company to clean up its act.

While these tactics might not be well suited for, say, the World Resources Institute, the diversity of the environmental movement is a wonderful thing. Activists at groups like Greenpeace, Rainforest Action Network or Friends of the Earth function, in essence, as the business development arms of the more collaborative, mainstream groups like the Environmental Defense Fund or Conservation International. Companies under  attack from Greenpeace or RAN often ask EDF or CI to help them dig out of trouble.

(more…)