Here’s a press release from Kimberly-Clark, the forest products giant announcing new fiber sourcing standards. Greenpeace has ended its hard-hitting “Kleercut” campaign. No time right now for analysis, but I want to update yesterday’s post with details of the agreement. (The bold highlights are my own.)
Here, too, is a link to a Greenpeace video celebrating the end of the campaign.
And a link to Greenpeace campaigner Scott Paul’s blog where he asks: “Hey Proctor & Gamble (maker of Charmin and Bounty) and Georgia Pacific (maker of Angel Soft and Brawny), you reading this?”
Scott also writes: “Buy me a beer and I’ll bend your ear with some of the most inspirational, innovative, dedicated and downright hysterical things that happened during this campaign… and all staying within our core values of peaceful protest. Marshall McLuhan and the Quakers would be proud.”
Washington, D.C.– Aug. 5, 2009 — Kimberly-Clark Corporation, the maker of Kleenex, Scott and Cottonelle brands, today announced stronger fiber sourcing standards that will increase conservation of forests globally and will make the company a leader for sustainably produced tissue products. Greenpeace, which worked with Kimberly-Clark on its revised standards, announced that it will end its “Kleercut” campaign, which focused on the company and its brands. [click to continue…]
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