Forty years after Dr. Seuss wrote the classic children’s book The Lorax, about a creature who “speaks for the trees” and the greedy industrialist who ignores his warnings, things sure have changed.
Some change has been for the better: Many, if not most, corporations are no longer the evil despoilers of the planet. To the contrary, these days they are often “greener” than consumers, and allied with environmental groups.
Some is for the worse: While Dr. Seuss, to the best of my recollection, resisted commercialization of his characters , now even the anti-industrial Lorax is for sale.
I’ve got The Lorax on my mind because, as you’ve probably heard, Universal Studios this week will release a 3-D animated movie based on the book, with the voice of Danny DeVito as The Lorax. (I haven’t seen the movie yet, but it looks great.) I moderated a panel last week in Washington for HP, one of about 70 companies, nonprofits and government agencies selected as sponsors for the movie, and I’ll moderate another on Tuesday afternoon in San Francisco (more below, if you’d like to join us). That got me thinking about how dramatically business has evolved in the last four decades–although obviously there’s much more to be done. [click to continue...]