Why count carbon?

Hara Software is a clean tech startup, funded by Kleiner Perkins, that originally got a lot of attention as a company to that help others curb their carbon footprint. Oops. That doesn’t look like such a great selling point today, as proposed U.S. legislation to curb greenhouse gases is stalled and we are moving farther away, not closer to, an international agreement to deal with climate change.

But Hara now talks about “organizational metabolism” — the idea that companies can run more efficiently while consuming fewer inputs — and says that its software will help clients “minimize environmental impact and maximize profits.” It’s got a solid list of customers, including Safeway, Intuit, News Corp., Brocade and, most recently, Hasbro.

logo_greenbizThis Tuesday (6/29) at 2 p.m. EDT, I’m going to moderate a free webinar organized by Greenbiz.com (where I am a senior writer) in which we’ll learn more about how environmental, energy and carbon management can deliver bottom-line benefits. It’s called “From Reporting to Reduction: The Resource Optimization Imperative” (not my title!) and you can sign up for it here.

I’m looking forward to it because the speakers who will be joining me are smart executives with long and impressive track records in business, the nonprofit world and government. Matt Arnold is a principal with PriceWaterhouse Coopers who leads the firm’s climate change practice; he previously worked at IBM, Merrill Lynch and as a top exec at the World Resources Institute, and he’s a member of the board of Forest Trends. Michel Gelobter is the chief green officer at Hara, the founder of Cooler, the former director of environmental quality for the city of New York, and a board member of the NRDC and Ceres.

Please join us — we’ll be taking questions during the hour-long webinar.