Peter Lehner

Peter Lehner

“Americans actually do care about their health. They don’t want their kids have to be poisoned in order for them to get a job. They value their natural heritage.”

“One should not read what’s going on the House of Representatives as an indication of where America wants to be.”

That’s Peter Lehner talking. Peter, a 52-year-old environmental lawyer, is executive director of the Natural Resources Defense Council, one of America’s most important environmental groups. The NRDC has a $95 million budget, about 400 employees and about 1.3 million members. They’re big and they represent a lot of people.

And yet the NRDC and its allies are getting nowhere in Washington.

They’re struggling to protect the EPA against unrelenting Republican attacks.

And, as Elizabeth Rosenthal wrote the other day in the Times, climate change–arguably the biggest problem facing mankind–has devolved into a non-issue. The “fading of global warming from the political agenda is a mostly American phenomenon,” she wrote.

Why?

That was the question on my mind when I met recently with Peter, who is thoughtful and smart, to talk about the politics of climate. That’s not my  specialty, but I came with an idea: The green groups that try to persuade Americans that environmental protection is good for their jobs and pocketbooks–that is, that green is in our self-interest–have missed opportunities to frame the environment and especially climate as moral issues, in ways that would appeal to our higher and better selves. Put another way, the big NGOs that focus on policy are not as comfortable talking about culture and religion.

So I wondered what the NRDC had learned from the failure of cap-and-trade—the scheme to regulate greenhouse gas emissions that was rejected by Congress—and whether its leaders are rethinking their message.

[click to continue…]

{ 5 comments }

“Consumption is a tricky issue for us, but we need to start talking about it.”

So says Peter Lehner,  executive director of the Natural Resources Defense Council. This is welcome news. Like the other big environmental NGOs, NRDC has shied away from telling people what to eat (less red meat and dairy), what kinds of cars to drive (smaller ones), whether to fly (not too much)  or how many homes to own (one).

Peter Lehner

Peter Lehner

That may be about to change.

I spoke to Lehner last week after a three-day symposium on Climate, Mind and Behavior, sponsored by NRDC and the Garrison Institute, a nonprofit whose program on “transformational ecology” is led by Jonathan F.P. Rose, a New York real estate developer who also sits on NRDC’s board.  The event was designed explore ways to change behavior on a scale big enough to have a major impact on global GHG emissions.

The stellar group of participants included environmentalists (Paul Hawken, Van Jones and Gus Speth), investors and business people (Mark Fulton and Bruce Kahn of Deutsche Bank, Jesse Fink of MissionPoint Capital Partners, Jack Jacometti of Shell) and academics (Dr. Benjamin Barber, John Gowdy of RPI, Jon Krosnick of Stanford and Anthony Leiserowitz of Yale).

The headline out of the event: Simple and inexpensive changes could reduce global warming emissions by one billion tons. [click to continue…]

{ 3 comments }