“After nourishment, shelter and companionship, stories are the thing we need most in the world,” says the British novelist Philip Pullman.
The corporate sustainability movement needs stories to inspire people, to win over customers, to change the world, as we heard last month at the GreenBiz Forum in New York.
But we need the right kinds of stories. Stories about people and companies that are having a meaningful impact. Stories that, ideally, drive broad and systemic change.
We’ve got big problems. We need big solutions.
Instead, my inbox overflows with stories that by themselves don’t get us where we need to go. Or stories that lack context.
Sustainability by anecdote, I call it.
Here’s one example that came in last month:
General Mills and Häagen-Dazs today announced an initiative designed to foster greater economic vitality for smallholder vanilla farmers in Madagascar and ensure the availability of high quality vanilla for future generations. [click to continue…]