Darell Hammond of KABOOM!
Fifteen years ago, Darell Hammond, a 24-year-old college dropout who was raised in group home outside of Chicago, had an idea. He wanted to build playgrounds for kids who needed a place to play. He started with a playground in southeast Washington, D.C., raising money from the Home Depot Foundation and others to pay for the job, and assembling a group of volunteers to do the work. Then he built another. And another. Since then, KaBOOM!, the nonprofit that he started in 1996 (again with help from Home Depot, which remains a supporter to this day), has built 1,800 playgrounds across America, more than anyone. Lately KaBOOM! has done something even more unusual–it upended its business model, and decided to share everything it has learned about play and playgrounds, which happens to be quite a lot, with the rest of the world.
“We decided to open-source our model online,” Darell told me recently, when we met in the group’s playful surroundings–toys are scattered everywhere–on Connecticut Avenue in northwest Washington. “We realized we were a drop in the bucket, when compared to the demand.”
I’d run across Darell now and then over the years, but we’d never sat down to talk until then. He’s an impressive guy and, more importantly, he has built an impressive and deep organization. KaBOOM! brought in about $21 million in revenues last year, and it has a staff of about 75 people, including former senior executives from Ben & Jerry’s, U.S. Food Service, and Discovery Communications’ Animal Planet. More important, KABOOM! built 162 playgrounds last year, and mustered 40,880 volunteers to do so.
In every case, people from the neighborhood where the playground is located play get deeply involved in planning and building it. Typically, they spend three months planning and designing the space, involving kids and adults, before as few as 200 and as many as 1,200 people gather to construct the playground in a single day. “Organized chaos,” Darell calls it. What happens next matters, too: Neighorbood groups often build a second playground, or organize a crime-watch group, or lobby a city for better services. [click to continue…]
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