Cooking for Solutions is a delightful annual conference, fund-raiser and celebration of seafood sustainability produced every spring by the Monterey Bay Aquarium. I’m just back from the 2013 event, and there is reason to feel good about the progress the seafood industry is making.
Consumers, chefs and, most importantly, major retailers in the US and Europe are more aware than ever that the choices we make about what kinds of fish to eat–and not to eat–have an impact on the health and sustainability of global fisheries.
The result is that, in the last decade or so, virtually every major retailer and food service company in the US and EU has adopted a seafood sustainability policy. Some are stronger than others, but the issue is on the agenda and not going away.
“Large corporations may very well turn out to be our angels of salvation,” said Matt Elliott, an oceans expert at California Environmental Associates, which last year published a landmark report on global fishing practices.
You could say that seafood is having its Portlandia moment. I’m referring, of course, to the hilarious scene on the cable TV show in which a couple interrogate a waitress about the chicken on the menu. (“How much room did the chicken have to roam?”) Chefs who gathered last week in Monterey told me that they are asked by diners if their salmon is wild or farm-raised, and whether their shrimp is local or imported from Asia.
By themselves, consumers can’t drive changes in fishing practices. But when consumers make themselves heard, and emerge as part of a larger ecosystem that includes activist NGOs such as Greenpeace, business-friendly environmental groups such as the World Wildlife Fund, certifying bodies like the flawed but important Marine Stewardship Council and brands like Whole Foods Market and Darden, change happens. Regulation of the oceans–a public commons if ever there was one–is important, but markets, too, can drive sustainability. [click to continue…]