Kellogg’s

67838081_e8084e86acWith the (yuk) holiday shopping season upon us, this weekend seems like a good time to devote a series of blogposts to the idea of shopping with your values. But before I get to today’s topic–the Buying for Equality guide published by the Human Rights Campaign–let me first humbly suggest that one way to express your values this season, if you care about leaving a more sustainable planet to our children, is not to shop at all, or to shop less.

Over-consumption is a problem. If all of the 6.8 billion people on the planet lived like Americans we’d be in trouble. Today, Black Friday, the busiest day of the year is also known as Buy Nothing Day. This year the organizers are saying:

We want you to not only stop buying for 24 hours, but to shut off your lights, televisions and other nonessential appliances. We want you to park your car, turn off your phones and log off of your computer for the day.

This is a nonstarter for me. I’m not parking my car, turning off my phone or shutting down my laptop (obviously). No way, no how. Indeed, I worry that a call to action like that turns off more people than it inspires. I much prefer the holiday messaging from the Center for a New American Dream, which exhorts people to simplify the holidays, by planning a holiday with more fun and less stuff. But most of us still want at least some stuff. Today, and over the next couple of days, I’ll try to suggest some ways we can acquire stuff that aligns with our values. [click to continue…]

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The trouble with Oreos

August 21, 2008

Not only is the world flat, it is amazingly interconnected. Who would have thought that Oreos or Cheez-Its could contribute to deforestation and global warming?

Today’s Sustainability column at fortune.com and cnnmoney.com looks at palm oil, the commodity that connects hundreds of products on supermarket shelves to the disappearing tropical forests of Malaysia and Indonesia.

Enviros who take a confrontational approach (Rainforest Action Network) as well as those who prefer to consult or collaborate (Conservation International, WWF) are attacking the palm oil problem. So are big agribusiness companies like ADM, Bunge and Cargill, although they’re not moving fast enough or far enough to satisfy the activists at RAN.

Interestingly, the palm oil story appears to be following a script that we’ve seen before in such diverse industries as forestry, mining and fishing: Enviros and consumer brands join together to bring pressure on the extractive industries or Big Ag to improve their practices.

Here’s how the column begins:

What do Oreo cookies made by Nabisco, Cheez-It crackers from Kellogg’s or General Mills’ Fiber One Chewy Bars have to do with global warming and the destruction of tropical rainforests? A lot, say environmental activists.

The link between the supermarket shelf, climate change and shrinking rainforests is palm oil, a controversial ingredient that may now be the most widely-traded vegetable oil in the world.

Here’s the problem: Demand for palm oil, which is found in soaps and cosmetics as well as food, has more than doubled in the last decade as worldwide food consumption has soared. Farmers, in turn, are expanding their plantations, burning forests in Indonesia and Malaysia, where nearly all of the palm oil imported to the United States originates. Deforestation is the primary reason that Indonesia’s greenhouse gas emissions are the third-highest in the world.

You can read the rest here.

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