Google

Last year, Google invested more than $915 million in clean energy projects–solar, wind and transmission.

That’s a lot of money, even for Google, which had $38 billion in revenues in 2011. The investments don’t appear to be core to the company’s mission of organizing information, and they have attracted criticism, as well as some careless reporting, implying that the Internet giant is exiting the alternative energy business.

Does Google have an energy policy? Does it need one?

To find out,  I recently went to see Rick Needham, Google’s director of green business operations, at the company’s fabled headquarters (well, fabled for a 13-year-old company, anyway) in Mountain View, CA.

I came away not merely persuaded that Google’s energy investments make sense, but thinking that other companies that consume lots of electricity and have a pile of cash on their balance sheets  — Apple, Microsoft and GE come to mind — should consider deploying some of their cash in the clean energy sector.

Clean-energy investing isn’t philanthropy for Google. It’s business. In fact, it’s a classic double-bottom line investment, one that is intended to deliver environmental as well as financial benefits.

[click to continue…]

{ 2 comments }

Building a low-carbon economy requires bold ideas and long-term thinking on a scale that matters.

Ideas like The Atlantic Wind Connection.

The Atlantic Wind Connection,  you may recall, is a company that has embarked on a multi-billion dollar, decade-long project to build an undersea transmission cable stretching about 350 miles from northern New Jersey to southern Virginia. (See my 2010 blogpost, Google’s Atlantic coast wind deal.)

It will bring down the cost of offshore wind projects, create a more reliable electricity grid along the east coast and create thousands of jobs. The Atlantic Ocean is well-suited for offshore winds because its relatively shallow waters extend for miles out to sea, so turbines can take advantage of stronger winds and they are barely visible from land.

“It’s a scalable platform that literally creates a superhighway for offshore wind,” said Michael Terrell, who leads energy policy at Google, a major investor in Atlantic Wind. [click to continue…]

{ 0 comments }

The folks at Google, not surprisingly, have enormous faith in the power of technology. So a group of them set out to see what technology breakthroughs in clean energy will mean to the economy, the environment and the typical American household.

They found good and bad news.

The good: Energy innovation could pay off big, benefiting GDP, jobs, energy security and reducing carbon emissions. It’ll even save homeowners money, over time.

Specifically, as Bill Weihl and Charles Baron write on the Google blog, here are the benefits of energy breakthroughs, when compared with a business as usual scenario. In their parentheses is even better news; those numbers reflect what clean energy technology can do when combined with stronger U.S. policy to promote clean energy and discourage the burning of fossil fuels:

  • Grow GDP by over $155 billion/year ($244 billion in our Clean Policy scenario)
  • Create over 1.1 million new full-time jobs/year (1.9 million with Clean Policy)
  • Reduce household energy costs by over $942/year ($995 with Clean Policy)
  • Reduce U.S. oil consumption by over 1.1 billion barrels/year
  • Reduce U.S. total carbon emissions by 13% in 2030 (21% with Clean Policy)

The not-so-good news is the last bullet: Reducing U.S. carbon emission by 13% by 2030, or even 21% under the more favorable clean policy scenario, won’t do much to reduce the threat of catastrophic climate change. The report also found that by  2050, innovation in the modeled technologies alone reduced CO2 emissions by 55% and by 63% when combined with policy. Those are under best-case assumptions.

But, while there’s lots of disagreement about all this, many reputable scientists, using respected climate models, say the world needs to reduce CO2 emissions by 70 to  80% by 2050, and that the U.S. share should be close to 80%. Here’s the argument, as articulated by the Union of Concerned Scientists. [click to continue…]

{ 3 comments }

The U.S. offshore wind industry got a boost last week when Interior Secretary Ken Salazar signed the lease for Cape Wind. Today brings word of a big new project that also could help jump-start the industry–a 350-mile offshore transmission line, running about 10 to 15 miles off the Atlantic coast from New Jersey to Virginia.

The Atlantic Wind Connection, as it’s being called, will grab attention because it has backing from Google. Google previously invested in North Dakota wind farms and backed a startup called Makani Power that is developing airborne wind turbines.

Trans-Elect Development Co., an independent developer of transmission lines, will announce the project today. Besides Google, its investors include Good Energies, a global investment firm that focuses on renewable energy and energy efficiency, and Marubeni, a publicly-traded Japanese conglomerate. Google and Good Energies will each take a 37.5 percent equity stake, according to this report by Matt Wald in The New York Times.

The first stage of the project alone will cost $1.3 to $1.4 billion to build, says Bob Mitchell, the CEO of Trans-Elect, who briefed me yesterday on the idea. That doesn’t include another $300 million or more in financing, legal and regulatory costs. Overall costs could top $5 billion. Construction could begin by 2013, and the entire 350-mile line would not be completed until 2020 at the earliest.

The project will require federal, state and local regulatory approvals. The PJM Interconnection, which operates the electricity grid in the mid-Atlantic states, and the Federal Energy Regulatory Commission (FERC) will both take a close look–since the costs would ultimately be passed along to electricity consumers.

Assuming all the regulatory hurdles are cleared, the project could have a big impact. A major obstacle to the growth of  wind power (as I wrote recently in this story in Wired) is that the strongest wind resources tend to exist in rural areas like the Dakotas, Iowa and west Texas, which are far from cities, where electricity is needed, or offshore. In both instances, transmission is badly need to link supply and demand.

Mitchell says the construction of  a high-capacity backbone transmission line offshore would lower the costs and speed the development of offshore wind. It’s a bold “if-you-build-it-they-will-come” approach.

“This will remove the biggest barrier that offshore wind faces,” Mitchell told me, “by enabling wind farms to connect to shore in the most efficient way possible. Rather than having every individual wind farm build its own transmission line to shore, and link up at several places up and down the cost—they’re affectionately referred to as spaghetti lines—this will enable them to enter the transmission grid through a superhighway.”

“We want to create a super grid that will be in place and simulate the development of wind farms far faster than if they would each have to solve their own transmission issues,” he said.

Because the wind usually blows somewhere off the coast, if not everywhere at once, Mitchell said the transmission line also would help solve what’s known as the intermittency problem with wind or solar power–that is, the fact that wind and solar plants can’t be counted on to generate electricity round the clock, as coal, nuclear and natural gas plants do.

When complete, the Atlantic Wind Connection project would be able to connect 6,000 MW of offshore wind, enough power to serve approximately 1.9 million households. The developers said the concept from a Washington lawyer named Markian Melnyk, while researching a book on offshore power.  The project will use High Voltage Direct Current which, its backers say,

allows for easier integration and control of multiple wind farms while avoiding the electrical losses associated with more typical High Voltage Alternating Current (HVAC) lines. With this strong backbone in place, larger and more energy efficient wind farms can connect to offshore power hubs further out to sea.  These power hubs will in turn be connected via sub-sea cables to the strongest, highest capacity parts of the land-based transmission system.

Launched in 1999, Trans-Elect previously acquired and sold transmission lines in Michigan and in Alberta, Canada, and it built a new transmission line in California This would be by far the biggest undertaking for Trans-Elect, which is based in Bethesda, Md.  Mitchell previously worked as chief of staff for Alaska Sen. Mike Gravel and in the cabinet of James Blanchard, Michigan’s governor from 1983 to 1991.

Google became involved after Mitchell arranged a meeting with Dan Reicher, a former Clinton administration official and energy investor who is now director of climate change and energy initiatives at Google. “They very quickly came to see the impact on renewable energy that a transmission line like this could have,” Mitchell said. To reduce global greenhouse gas emissions, Google.org, the company’s philanthropic arm,  is working on developing utility-scale renewable energy that is cheaper than coal.

Two final observations…

Just last week, the U.S. energy department released a comprehensive report on offshore wind power that found that

harnessing even a fraction of the Nation’s potential offshore wind resource, estimated to be more than 4,000 gigawatts, could create thousands of jobs and help revitalize America’s manufacturing sector, reduce greenhouse gas emissions, diversify U.S. energy supplies, and provide cost-competitive electricity to key coastal regions.

You can download the the Executive Summary and the full NREL report.

What’s more, if offshore wind ever becomes a big business in the U.S., it will likely be concentrated off the Atlantic Coast, as Matt Wald explains in the Times:

The Atlantic Ocean is relatively shallow even tens of miles from shore, unlike the Pacific, where the sea floor drops away steeply. Construction is also difficult on the Great Lakes because their waters are deep and they freeze, raising the prospect of moving ice sheets that could damage a tower.

Besides, many more people live along the Atlantic Coast than along the Pacific or the Great Lakes. Demand for electricity in the northeast and mid-Atlantic regions is already stressing the transmission lines that carry it.

{ 3 comments }

Why I love Google

January 14, 2010

Let me count the reasons why I love Google: its speedy search engine, the oodles of free storage on Gmail, Google Maps that get me where I need to go, YouTube for video sharing and time-wasting and Google Analytics, to obsess over my blog readership.

chinainventions10-hpBut seriously folks—Google’s decision this week to withdraw from China, rather than accept censorship, is a breathtaking example of corporate values at work, and a landmark moment in the history of corporate responsibility. It’s the biggest and boldest statement any American company has ever made about doing business in China.

As Rebecca MacKinnon, an Open Society fellow and expert on both China and Internet freedom put it:

They are sending a very public message – which people in China are hearing – that the Chinese government’s approach to Internet regulation is unacceptable and poisonous. They are living up to their “don’t be evil” motto – much mocked of late – and living up to their commitments to free speech and privacy as a member of the Global Network Initiative.

Because Google is one of the world’s best-known and most-admired brands, its action will also create pressure on Microsoft, GE, Wal-Mart and others to deal in a more ethical way with a country whose economic potential is so great that businesses typically turn away when China imprisons political activists, restricts religious freedom and strictly controls what its 1.3 billion people can read and see. [click to continue…]

{ 3 comments }

Helsingoer_Kronborg_CastleAs humans, we’re wired to focus on the now. I want a new gadget now. I want a slab of pie now. I’m busy now, so I don’t have time for politics. The consequences—consumer debt, a sagging waistline, a Congress beholden to special interests–all arrive later.

You can think about global warming as a now-and-later problem. Governments need to take unpopular actions now to deal with a problem that will do most of its damage later. Businesses need to look beyond the next quarter to the next quarter century.

This evening in Elsinore, Denmark, top executives from such companies as Coca-Cola, Duke Energy, Goldman Sachs and Google took the long view in a fitting venue: Kronborg Castle, a 15th century castle best known as the setting for Shakespeare’s Hamlet. Sitting in a magnificent castle that’s been preserved for six centuries makes you wonder what impact the goings-on on Copenhagen this week will have on the world in 60 or even 600 years.

In that context, it seems prudent to invest now to insure against a climate catastrophe, no matter how distant–even if the short-term result is  a slight drag on short-term economic growth

As Tracy Wolstencroft, global head of environmental markets for Goldman Sachs, put it: “The economy is a wholly owed subsidiary of the environment, not the other way around.” That is, if we ruin the environment, there’s no economy left. [click to continue…]

{ 1 comment }

Today, President Obama travels to Arcadia, Florida, home to one of the nation’s biggest solar power plants, to announced 100 grants providing a total of $3.4 billion in recovery-act funding for the smart grid. The federal money will unleash $4.1 billion of private investment that, according to the government, that will bring smart meters to about 18 million American homes, or 13% of homes. It’s a big deal.

Nelson_River_Bipoles_1_and_2_Terminus_at_RosserWhat would a smart grid mean to you? In theory, you could save money by running appliances like dishwashers or dryers at night when electricity is cheaper. You’d know how much it costs you to watch that big-screen TV. (Care to take a guess? Read on.) If you installed solar panels on the roof, you could sell electricity back to the grid. Or recharge that electric car you may buy in 2010 or 2011.

The laudable goal is to empower consumers to buy electricity the way we buy groceries or gasoline or airplane tickets –where we know what we are getting and what it costs when we make purchasing decisions. Right now, we consume electricity without knowing how much we are using, understanding where it’s going or knowing the price until an unintelligible utility bill arrives in the mailbox once a month.

The trouble is, layering intelligence and transparency into the electricity grid requires action by two of the slowest-moving entities in all of America–the federal government and the regulated utilities. So you can be certain this won’t be an overnight transformation.

In fact–irony of ironies–the news that Uncle Sam was going to be subsidizing smart-grid rollouts has inadvertently slowed down the process, albeit temporarily. About 570 applications were filed seeking a total of $14 billion in grants. While waiting to see who got the grants and who didn’t, some utilities put their plans on hold. [click to continue…]

{ 2 comments }

“We are producing the lowest cost solar electrons in the history of the world,” Bill Gross is telling me. “Nobody’s ever done it. Nobody’s close.”

Bill Gross is nothing if not an enthusiast, which makes him a great salesman for whatever it is he happens to be selling. A lifelong entrepreneur, a longtime evangelist for solar energy and the CEO of eSolar, a Google-funded startup that designs and develops concentrating solar power (CSP) projects at utility scale, Gross is one of the most interesting business people I’ve known.  I met Bill in 2002, when I wrote a critical story about him for FORTUNE – investors in Idealab, his Internet incubator, were suing him after the dot-com bubble burst – and although he and his wife, Marcia Goodstein, were more than mildly irritated with me then, we’ve reconciled and I now count myself as an admirer of Bill’s. He’s always got a million things going on, some of them slightly nutty, but all of them interesting.  He’s in the robot business with a company called Evolution Robotics and he’s the founder of Aptera, a very cool electric car company (in which Google has invested) that I wrote about last spring.

Today, Bill and eSolar are staging a grand opening for eSolar’s first plant, called the Sierra SunTower, located in the southern California desert near Lancaster. Below are a couple of photos, taken by Bill, from a helicopter ride over the plant on July 3. He sent them to me via Picasa, the photo sharing site now owned by Google, which he founded back in the 1990s. Like I said, he’s a serial enterpreneur. (Bill also invented the idea of paid search, but that’s another story.)

3Z2G0087
[click to continue…]

{ 1 comment }

Today I’ve been blogging for Greenbiz.com from the 20th annual Energy Efficiency Forum in Washington, D.C., a day-long event sponsored by Johnson Controls and the United States Energy Association. Here are some highlights:

Google: making consumers smarter about energy

Imagine if you walked into a grocery store, chose the food you want (no price tags), took it home and then, at the end of the month, got the bill in the mail. “That’s essentially what we are doing with electricity and natural gas right now,” says Dan Reicher, who heads energy and climate policy at Google, which is aiming to change that.

Instead giving energy consumers a monthly bill that arrives after the fact and is hard for even a geek to decipher, Google wants to give them a way to track their electricity use in real time, or close to, through a free, open-protocol piece of software called Google’s Power Meter. The Power Meter being rolled out in cooperation with eight utility companies, six in the U.S., one in Canada and one in India; they feed the software data through smart meters or other devices.

“Just the simple act of getting people information can really change the way they use energy,” Reicher says. The software tracks electricity use for now, but there’s no reason it can’t be adapted to meter natural gas or water in the future. The software can be installed on a Google home page (alongside stock prices or sports scores) or on a mobile device. “You get data, numbers, graphics, all kinds of interesting things,” Reicher said.

Making consumers smarter about energy will change habits, especially when combined with time-of-day pricing. If utilities can induce people to use less electricity during summer days when it is expensive and more during off peak hours, they won’t have to build as many new power plants to meet peak loads and everyone will save money.

Google employees have been testing the Power Meter for some time, with amusing results. One tenant in a San Francisco apartment saw unusual spikes in his usage and learned that he was paying for the washer and dryer for his entire building. Another found that her her swimming pool pump never turned off. A third replaced old refrigerators in the kitchen and garage and cut his utility bill by 45%.

The scope of Google’s work around energy and climate is quite remarkable. (Reicher, who’s been to FORTUNE’s Brainstorm Green, is a typically smart Google exec, a former energy investor and a policymaker during the Clinton administration.) Google is investing in geothermal energy, doing its own research on solar thermal power, pushing hard for plug-in hybrids and “greening” its data centers. I’m hoping to dig deeper into Google’s energy initiatives in a future post.
[click to continue…]

{ 1 comment }

Think about the aerodynamics of jet plane, a sailboat and a minivan. When we build things to fly through the air or propel us through the water, we design efficient vehicles. Not so with cars.

Aptera, an auto company startup, aims to change that. In just three years, the Carlsbad, Ca.-based firm  has designed and built a remarkably sleek and snazzy three-wheeled, two-seat electric car.

aptera_2e

“If a plane looked like an SUV, it wouldn’t take off, “ says entrepreneur Bill Gross, who is a founder and board member of Aptera. “Dophins don’t look like SUVS for a reason. Cars need to look like dolphins, not SUVs.”

Here are a couple of videos showing the car, one from ABC News and another from Popular Mechanics.

The Aptera is “the most aerodynamically efficient vehicle ever,” says Gross. By contrast, according to the company, an average car traveling at 55 mph uses half of its energy just to push air out of the way.

If you pay attention to business, you’ve heard of Bill Gross. He’s a lifelong entrepreneur and the CEO of Idealab, the incubator for new businesses in Pasadena, CA. Bill has birthed spectacular successes and  big flops, among them Knowledge Adventures (educational software, now part of Vivendi), Picasa (photo sharing software, acquired by Google), eToys (an online toy store that overextended itself and failed) and CitySearch (local directories.) Idealab’s GoTo.com introduced the idea of paid search to the Internet, and as such is the underpinning of the $20-billion search market now dominated by Google.

So it’s fitting that Gross is currently doing lots of business with Google. Google is an investor in eSolar, a utility-scale solar thermal power company that recently announced big projects in India and in the Southwest. (You can listen to an interview that I did with Bill Gross about the solar projects and about Aptera at Greenbiz Radio at www.greenbiz.com.) Google has invested in Aptera, too, and it turns out that the company’s beginnings go back to a  Google search.

As Bill tells the story, he was doing some casual research on the Stirling Engine a few years ago when he stumbled across a web page created by Steve Fambro, the founder and now chief technology officer of Aptera. Fambro, an electrical engineer, had posted a design for a vehicle that would be safe, comfortable and fuel-efficient; his initial idea was to make kits so people could build the car themselves. Gross was impressed by the idea of a super-efficient car. “Your dream is my dream,” he recalls saying.“Let’s get together and start a company.” They joined forces with Chris Anthony, who is CEO of a company called Epic Boats (they build wake boats) and an expert in composite materials.

Using computer-assisted design, Aptera’s engineers went on to design a car that weighs just 1,700 pounds with a body made from an impact-resistant material that is lighter than steel but three times as strong.  The car will run 100 miles on a single charge and it’s got some nifty features, including butterfly-styled doors that pop open and a solar-assisted climate control system. Its top speed is 90 mph and it goes from zero to 60 in less than 10 seconds.

“The car is very unusual looking,” Gross says.  “It looks like a futuristic Jetson  vehicle.  But we feel that that’s what it takes to actually make an impact on our energy use and transportation.”

Aptera, which is based in Vista, CA., began taking orders for the cars from California residents at the end of 2007. “Very quickly, we got 4,000 pre-orders,” Gross says. Buyers put down a $500 deposit. The entry-level price for the car is expected to be about $25,000.

Last summer, Google.org announced that it had invested a total of $2.75 million Aptera and a company called ActaCell that makes lithium ion batteries for plug-in hybrids and electric cars. Google didn’t say how much money went into each company but it’s not a lot of dough in any event. Aptera has also raised money from Idealab, Esenjay Petroleum, The Quercus Trust and from Donald R. Beal, the retired chairman and CEO of Rockwell, about $30 million in total. But the company obviously needs a lot more to go into production. Last year, Paul Wilbur, a career automotive executive who worked for 26 years at Ford, Chrysler and a sunroof maker called ASC, was brought in as president and CEO.

Only five of the cars have been built, so far.

Gross tells me he expects to raise the cash in a few months. “Most people would not want to invest in a new car company at a time like this,” he says, “but investors are quite warm to this.” We’ll see.

The U.S. government is a potential source of funding for electric car and battery companies, through the Department of Energy’s advanced technology loan fund. But Aptera has run into a brick wall in Washington. Apparently the government has classified the Aptera’s vehicles as motorcycles, and they aren’t eligible for loans.

I’m delighted that Bill Gross (below) will be at FORTUNE’s Brainstorm Green conference about business and the environment in April, to talk about both eSolar and Aptera. Here’s a chart comparing Aptera’s aerodynamic drag to other vehicles. It’s hard to see, I know, but the company says Aptera is more aerodynamic than a 10-speed bike and 2.86 times more aerodynamic than a Prius.
aptera-drag-comparison
img_0156

{ 6 comments }