If climate regulation will burden businesses or increase costs, then why are so many companies strengthening their voluntary response to the climate crisis in the midst of an economic downturn?
The reason is, there’s a race to the top when it comes to sustainability, particularly among consumer companies. No one wants to be seen as a laggard by customers, workers, NGOs, government or the press.
Reputation matters. Ignoring the climate emergency is no longer an option for a big consumer brand.
That, as far as I can tell, is why so many companies are surging ahead in the third annual corporate climate scorecard put together by the nonprofit group Climate Counts. Gary Hirshberg, the CE-yo and “main moover” behind of Stonyfield Farms (yum) put up the money to start Climate Counts, and Wood Turner is its able executive director.
“We see a real competition ensuing, as companies race to the top,” Turner told me the other day, as the new ratings came out. “Companies are preparing their businesses and their brands for the future.” [click to continue…]