When it comes to climate change, Ford and its global director of sustainability, John Viera, want to do what they can to be part of the solution. In its latest sustainability report [PDF, download], the company says:
Ford is committed to doing our share to prevent or reduce the potential for environmental, economic and social harm due to climate change.
Viera puts it simply:
Climate change is real. Man has an impact on climate change. We as a company have to do our share.
Behind the rhetoric are actions. Ford has set science-based CO2 targets for North America, Europe, Brazil and China that determine the amount of greenhouse gases that its cars and trucks can emit over time, consistent with stabilizing the concentration of CO2 in the atmosphere at 450 ppm. Along with other automakers, it has agreed to the U.S. government’s fuel efficiency standards that mandate an average fuel economy of 54.5 miles per gallon for the 2025 model year
All of which is well and good. But as John Viera acknowledged to me the other day, all of those good intentions will not take Ford, or the rest of us, where we need to go. Markets — which are beyond Ford’s control — will play a bigger role than corporate commitments or even the CAFE (corporate average fuel economy) rules. [click to continue…]