Best Buy’s in a tough business. The electronics giant ($50 billion in revenues in 2010) competes with Amazon, the best of the online retailers, and Walmart, the world’s biggest bricks-and-mortar retailer. The company’s shares have fallen lately.
What’s Best Buy’s competitive advantage?
It’s the people in the blue shirts, says Brian Dunn, Best Buy’s chief executive. “Our business is utterly dependent upon getting those 180,000 people aligned and moving forward,” he says.
This is why sustainability is important to Best Buy, the 51-year-old chief executive says. It’s about providing those people with opportunities, making sure they are heard and showing them that Best Buy cares about them and their values.
Brian gave the keynote speech this morning at the Boston College Corporate Citizenship Conference, which is being held in Minneapolis, Best Buy’s home town. We spoke briefly after his talk, which wasn’t your typical speech about sustainability or corporate responsibility. I don’t believe he mentioned the words “carbon footprint.” Instead he talked, in a personal way, about Best Buy’s people, their aspirations, how they connect to sustainability and how he connects to them. [click to continue...]