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Posts Tagged ‘Ecomagination’

COP15: Information is (less) power

Tuesday, December 15th, 2009
powermeter-gadget

Google Power Meter

Lord Kelvin said it more than a century ago: “If you cannot measure it, you cannot improve.”

Today, it’s become a business cliche: “What you don’t measure you can’t manage.”

In that light, and against the backdrop of the UN climate negotiations unfolding here in Copenhagen, Google, GE, The Climate Group and NRDC came together to call on governments around the world to provide people with real-time information on their home energy use.

Simply getting useful and timely information (as opposed to a monthly bill) about their electricity usage drives people to curb usage and reduce their greenhouse gas emissions by 5 to 15%, the companies said and studies show. When their usage is compared to their neighbors’, they cut back even more.

“This simple but bold call to action makes common sense,” said Steve Fludder, who oversees GE’s EcoMagination efforts.

The technology to deliver real-time information about electricity consumption — essentially, a meter and software — exists today and it’s not expensive.

GE makes so-called smart meters that it sells to electric utilities.  It is also developing a wireless home energy monitor to be sold to consumers that will measure electricity usage, let consumers know which gadgets or appliances are using power, and communicate with so-called smart appliances so that dishwashers or dryers can run during times of the day when electricity is cheaper. All this is part of the smart grid and smart home you’ve probably heard about. (more…)

GE, clean tech and your tax dollars

Tuesday, October 20th, 2009

271_home_img1_ge_ecomagLet me state my bias upfront: I’m am admirer of GE and its chief executive, Jeff Immelt, and the company’s ecomagination initiative. GE and Wal-Mart are, as I have written, the most influential companies in America, and it’s great that they are serious about becoming more sustainable, and working with their customers and suppliers to do so as well.

But I can’t help but be struck by the extent to which GE’s clean-energy businesses depend on federal and state tax and regulatory policy, along with grants and loans from the government. Wind energy, solar energy, nuclear power, cleaner coal, smart-grid initiatives, energy-efficient appliances, compact fluorescent light bulbs—all of these either benefit from current policy, get stimulus money or Department of Energy grants, or stand to benefit if the climate-change legislation strongly supported by GE is enacted into law, or all of the above.

This is fairly obvious, admittedly, to anyone paying attention to the energy and climate debate, but it was brought home to me vividly last week, at a GE Ecomagination Forum (more…)

A greener–and more open–GE

Monday, July 20th, 2009

General Electric and Wal-Mart are the two most important companies in America, for different reasons: GE’s reputation for management excellence means that its ideas spread widely, while Wal-Mart’s size and clout put it at the center of the consumer economy. Last week Wal-Mart announced its plans for a sustainability index, generating lots of excitement, and today GE releases a citizenship report that demonstrates that the $183-billion company is becoming not just cleaner and greener, but more open.

“We just crushed our energy consumption goals,” Bob Corcoran, GE’s vice president for corporate citizenship, told me when we talked recently about the report. “We have crushed our greenhouse gas emission goals. I feel very good about that.”

He added: “I’m sitting in a building right now” – GE’s corporate HQ in Fairfield, Connecticut – “that has solar panels on the roof.”

As you’d expect from the company that popularized the precision-driven Six Sigma approach to quality, GE’s citizenship report, its fifth, has no shortage of facts, numbers and metrics. But what struck me most about the report were the insights it offers into the changing GE culture.

GE is the No. 1 U.S. wind turbine maker

GE is the No. 1 U.S. wind turbine maker

(more…)

Green dawn

Wednesday, January 21st, 2009

Perhaps it was my imagination, but there seemed to be a spring in the step of the Americans at the World Future Energy Summit here in Abu Dhabi.

“Today, I’m pleased to say that we have new president,” said Dan Arvizu, the director of the National Renewable Energy Laboratory.

He noted that his new boss, Steve Chu, the energy secretary, is a Nobel Prize-winning physicist and he projected a bigger-than-life photo of Barack Obama onto the screen during his presentation to the international audience here.

Arvizu described, with undisguised pleasure, the economic stimulus bill before Congress, which includes $150 billion in investments in renewable and alternative energy, including $11 billion to upgrade the electricity grid.

“We are going to build a new economy based on green and renewable energy,” Arvizu said. “We need transformational change. We must seize the moment.”

Steve Fludder, the new head of ecomagination for GE, also praised the new Obama administration for its “refreshing views” and said that a key goal of the ecomagination effort at GE is to “decouple” economic growth from rising greenhouse gas emissions. GE intends to invest about $1.5 billion a year in renewable energy, energy efficiency, so-called clean coal and water purification research.

This week, GE announced that it will locate an “ecomagination technology center” in Masdar City, the new zero-carbon, zero-waste city being constructed in Abu Dhabi.

“We are seeing a tipping point around the world” when it comes to clean energy, Fludder said. “I can tell you with absolute certainty, as a technology coming, that green is profitable.”

As for the Obama administration, and its plans for an economic stimulus package, new energy policy and carbon regulation, Fludder said: “We see nothing but positive impact.”