Andrew Shapiro, one of the most prominent sustainability advisers in corporate America, is leaving GreenOrder, the consulting firm he started in 2000.
GreenOrder, which is based in New York, is best known for its work with General Electric on its ecomagination initiative. The firm has also advised such blue-chip companies as General Motors, Hewlett Packard, JP Morgan Chase, along with major utilities and real estate developers.
Shapiro, who is 43 and a Yale Law grad, will stay at GreenOrder until the end of the year, while a replacement is sought. GreenOrder was acquired three years ago by LRN, an ethics and compliance firm led by Dov Seidman, himself a prominent adviser to FORTUNE 500 firms and the author of How: Why HOW We Do Anything Means Everything.
Ron Gonen, a founder of RecycleBank, a company that rewards consumers for recycling, has become an adviser to LRN, “to help lead the alignment of GreenOrder Advisory Services with the company as a whole,” according to Seidman. But Gonen told me by email that he will not be taking over at GreenOrder.
In announcing the change to colleagues, Seidman said: “Andrew’s creative and entrepreneurial vision stands at the core of GreenOrder’s advisory role.”
Before saying more, a few disclosures are required. I’ve known and liked Andrew and his colleagues at Green Order for years, and wrote about the company for Fortune.com in 2007. [See Green business’ go-to guys] I consulted for LRN for about eight months in 2009, so I know Dov, too; in fact, Andrew introduced us. GO Ventures, an investment firm co-founded by Shapiro, owns a stake in GreenBiz Group, where I’m a senior writer. And my friend and colleague Joel Makower has been a senior strategist with GreenOrder, as well as a small shareholder in the firm. As ecologists like to say, we are all connected. (Cool music–check it out.) [click to continue…]