Big business loves marriage equality

A tweet from Gap Inc after the Supreme Court overturned DOMA

A tweet from Gap Inc after the Supreme Court overturned DOMA

At Target’s annual shareholder meeting in 2011, Gregg Steinhafel, the company’s chief executive, was asked whether Target would take a stand on a constitutional amendment being proposed in Minnesota to ban gay marriage.

His reply:

“Our position at this particular time is that we are going to be neutral on that particular issue, as we would be on other social issues that have polarizing points of view.”

You can almost feel him squirming, can’t you?

Steinhafel ducked the issue of gay-marriage even thought Target has a reputation as a gay-friendly employer. The company gets a top score of 100 percent and the distinction of “Best Places to Work for LGBT Equality” in the Human Rights Campaign’s Corporate Equality Index. This was a time when most companies ran away from the gay-marriage debate, figuring that no matter what they said, they’d annoy someone.

That has changed, dramatically, in just a couple of years, as I wrote a story posted yesterday at Guardian Sustainable Business:

Last year, when the supreme court pondered the fate of the Defense of Marriage Act (DOMA), which barred same-sex couples from receiving federal marriage benefits, a friend-of-the-court brief urging the repeal of Doma was signed by nearly 300 employers, including such big brands as Apple, CBS, Citigroup, eBay, Facebook, Google, Marriott, Mars, Nike, Starbucks and Walt Disney. Goldman Sachs flew an equality flag outside its downtown New York headquarters when the court overturned DOMA.

Now, as the battleground shifts backs to the states, businesses have allied themselves with supporters of gay marriage in Oregon and Indiana. In Oregon, a liberal-leaning state, you might expect a youth-oriented company like Nike to back marriage equality, and it has – with a $280,000 donation to the cause. The Portland Trail Blazers, meantime, became the first NBA team to back gay marriage.

More surprising is the role of two big companies in Indiana, a Republican stronghold. Cummins, the world’s largest manufacturer of diesel engines, and Eli Lilly, the big US maker of insulin products, each gave $100,000 to Freedom Indiana, a coalition of businesses, community groups and faith leaders trying to keep a constitutional amendment to ban gay marriage off the ballot this fall.

What’s more, as I go on to write, the executives at Cummins and Eli Lilly were very direct in their support of marriage equality. They said it was good for business and good for Indiana, and that the state does not need a divisive and emotional debate over gay marriage. You can read the rest of the story here.

I’ve followed the debate over LGBT equality in the corporate world since 2006 when I wrote a long story for Fortune headlined Queer Inc. In light of the fact that we are either stuck or moving backwards on some other important issues — climate change and economic mobility, to name just two — it’s heartening to see the progress being made by people who are working for gay, lesbian, bisexual and trans* equal rights.

By the way, Minnesotans eventually enacted legislation supporting marriage equality. It was signed into law by Gov. Mark Dayton, the great-grandson of George Dayton, the founder of Dayton’s – the department store that later became Target.