Cisco

The smart grid is coming. It…is…just…coming…very…slowly.

That’s the way I began a column published a week ago by The Network, Cisco’s technology news site. The column looked at Energy Smart Florida. one of the most aggressive efforts in the U.S. to roll out smart electricity meters and a smart grid. It’s being run by Florida Power and Light with the help of a $200-million stimulus grant, which was announced by President Obama back in 2009.

So what have your tax dollars produced, so far? Not a whole lot. More than 2.2 million customers have smart meters, which is a great start, but only about 500 have a fully-featured smart home that includes energy monitors letting them know how and where their electricity is being consumed and how best to conserve power. And the utility doesn’t yet offer time-of-day pricing, a key element of an intelligent grid that would allow customers to shift their usage to times of day when there’s less demand on the grid and electricity prices are therefore lower.

All of this, alas, is a reminder that transforming the energy sector is costly and hard. That doesn’t mean we should give up. To the contrary, it means that the effort needs more investment and focus.

Here’s how the story begins:

The smart grid is coming. It…is…just…coming…very…slowly.

In October 2009, President Obama stood in front of  an array of solar panelsin a small town in central Florida to unveil $3.4 billion in federal recovery act grants to modernize America’s electricity grid. About 100 companies and communities in 45 states were awarded grants. [click to continue…]

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Let me clue you in to a little journalistic secret: few topics on the business/sustainability beat as inherently uninteresting (ok, boring) than the smart grid.

Have you ever struck up a conversation with anyone, outside of work, about the smart grid? I didn’t think so. I mean, this diagram of the smart grid (double-click to enlarge it) from the Consumer Energy Report explains it well but it won’t get many hearts racing with desire.

This is not merely a problem from journalists like me who are occasionally feel obligated to write about the smart grid. It’s a problem for advocates as well–because if people don’t know what the smart grid can do, or they don’t care, or they find the subject so boring they can’t even be bothered to learn,  they aren’t likely to support the idea. And since building a smart grid isn’t free–it’ll cost billions of dollars–building it will require people to pay either through their tax dollars or utility bills. So idea will ultimately need some popular support.

The best way to generate interest in the smart grid is, I think, by talking about electric cars. Electric cars are cool. The Nissan Leaf and Chevy Volt are going on sale soon. But to get full value of electric cars, we need a smart grid.

I made this argument in a story for News@Cisco, a technology website run by the networking giant. I’m an occasional contributor to the Cisco site; although it’s a corporate site (and Cisco has a strong interest in the smart grid), I’ve been promised by Cisco that I can write what I want on the site, so long as my stories are related to technology. So far they’ve kept that promise. Here’s how my story begins:

If American consumers are going to pay the costs of building a smart electricity grid—an endeavor that will cost billions of dollars—they will want an answer to the question: What’s in it for me?

Right now, most have no clue. Most, in fact, don’t know or care about the smart grid. It’s not a topic of barroom or cocktail chatter—except in a handful of places where smart meters are being blamed, unfairly, for rising electricity costs.

That will likely change with the arrival of plug-in electric cars from automakers including General Motors, Ford and Nissan, which last week announced that its Leaf, will arrive in U.S. and Japanese showrooms this month. Those owners, along with owners of the Chevy Volt and Ford’s Focus EV, set to arrive in showrooms in the next few months, will become advocates for the smart grid for a simple reason—their cool new vehicles will need a smarter grid to operate at maximum efficiency.

Smart Grid Success

The electric car is “the killer app for the smart grid,” says Robbie Diamond, the president and CEO of the Electrification Coalition, a business-backed group that lobbies for the mass deployment of electric cars. A smart grid overlays today’s electricity grid with two-way data communication that allows utilities to better manage the grid and consumers to better understand and control their electricity use.

“Over time, a smart grid is going to be essential if we want to realize the full value of electric cars,” Diamond says.

You can read the rest of the story here.

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440330328_aad335b857Congress should have known better.

Last winter, a long list of global companies—GE, Siemens, HP, Sony, Caterpillar, Cisco, Dow Chemical, IBM, Microsoft, United Technologies, Xerox and many more—warned the Obama administration in a letter [PDF] that a “Buy American” provision in the $787-billion economic stimulus package would make it harder to get the money out the door to create jobs.

Turns out they were right.

The Buy American regulations are complicating life for business, slowing down construction-ready projects and sparking trade tensions with, of all places, Canada.

I learned about this problem only recently during a conversation with Daryl Dulaney, who is the CEO of Siemens Industry, a large U.S. division of the German industrial conglomerate that includes “industry solutions, industry automation, drive technologies, building technologies, mobility and Osram Sylvania.” With its German roots, Siemens may be more sensitive than most to American jingoism. But Dulaney is as middle American as they come—he’s a graduate of Ohio State and Northwestern who lives in a Chicago suburb—and he’s just one of 69,000 Siemens workers in the U.S.

Siemens, in other words, employs more Americans than all but a relative handful of American companies.

Companies like GE, Cisco and Danaher, all headquartered in the U.S., have struggled with the Buy American rules as well, as the Wall Street Journal recently reported.

“The Buy American provision is centered very much on where you do manufacturing and assemble products,” Dulaney told me. Many state and local governments, he said, “view the Buy American act as meaning the products must be 100% made in the United States.”

That’s unrealistic. “We all have global supply chains,” he said.

Siemens had hoped to bring in $8 billion in revenues from stimulus-related projects, the company said. But it has struggled to sell some products–energy-saving building technology, for example–because some of the circuits are assembled in foreign countries. Dulaney said that less than 5% of the stimulus funds administered by the U.S Department of Energy has actually been spent.

For its part, GE needed a special exemption from the EPA to sell  a $100 million waste water treatment system to Frederick County, Maryland, because some of the membranes are made by a GE subsidiary in Canada.

Cisco, meanwhile, had to petition the National Telecommunications and Information Administration, an agency overseeing an initiative to roll out high-speed Internet access to rural areas, for an exemption from the Buy American rules. Requiring U.S.-made parts would be “grossly inefficient” and a “radical departure” from normal practice, said Cisco, the largest maker of networking equipment, according to Bloomberg News. The exemption was granted.

All this has slowed down the spending of money that was designed to create jobs.

Of course, the bigger danger of Buy American rules is that our trading partners will retaliate. Since more than 90% of the world’s consumers live outside of the United States, which remains one of the world’s three largest exporter—Germany and China are the others—we stand to be harmed more than anyone by a trade war.

As Dan Gross wrote recently in Slate’s The Big Money:

For much of the past two years, virtually all growth in economic activity has taken place outside America’s borders. As a result, U.S.-based companies are becoming even more reliant on non-U.S. customers and operations for sales.

Sales from outside the U.S. account for about 47.9 percent of  revenues for the 253 companies in the S&P500 that break out U.S. and non-U.S. revenues.

So if foreign governments acted like Congress, we’d be in trouble. Just this week, a left-wing Canadian think tank proposed that the government there develop its own Buy Canada campaign, according to the Canadian Press.

“Our governments should emulate what is best in the U.S. buy-local procurement policies and employ them to benefit Canadians,” said the Canadian Centre for Policy Alternatives. “This stance would undoubtedly irk certain American interests, but they could hardly cry foul.”

So Buy American sounds great—until you think about it.

By the way, Siemens’ Dulaney and I talked about the company’s energy efficiency business as well as the Buy American issue. He told me that the single  biggest obstacle to energy efficiency in building is the difficulty that building owners have in borrowing money to retrofit their properties. I’ve asked The Energy Collective to post a podcast of our conversation, and it should soon be available here.

UPDATE: I’ve just been sent this story from the National Post of Canada. The headline is “Buy American horror stories building” and it says that pipe fittings for a public water system in Sacramento are literally being ripped from the ground because they were made in Canada. Crazy. Some Canadians are calling for surcharges on American movies being show in Canada. Even crazier.

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