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Posts Tagged ‘Brainstorm Green’

Brainstorm Green: What a zoo!

Wednesday, April 14th, 2010

headerThe unexamined life is not worth living, said Socrates.

“Leading an examined life in business is a pain in the ass,” said Yvon Chouinard.

Chouinard, the legendary founder of Patagonia, spoke yesterday at Brainstorm Green, FORTUNE’s conference about business and the environment.

He was talking about the challenge that companies will face as Wal-Mart and its partners in a broad-based sustainability consortium go forward with their sustainability index, a bold  effort to measure the environmental impact of tens of thousands of consumer products. It may not be easy for companies to track–and disclose–the pollution caused by their products, but it’s a vital step in the right direction.

Brainstorm Green is, in part, about the examined life: We try to take an honest look at the environmental impact of business, and see what progress if any we’re making towards a more sustainably economy. For three days this week in beautiful Laguna Niguel, CA., we brought a diverse group of business and environmental leaders together to talk about ways in which corporate America can help solve  environmental problems. We discussed electric cars, renewable energy, nuclear power, the smart grid, energy efficiency, water, sustainable supply chains, oceans, engaging employees around green, food and agriculture, green marketing, geoengineering and what sustainable consumption might look like.

We had a great lineup of speakers, more than 100 in all, including Chouinard, Bill Ford, Lee Scott of Wal-Mart,  Stewart Brand, the explorer Sylvia Earle, Lew Hay of FPL, NRG Energy’s David Crane, Bill Gross, Starbucks’ Cliff Burrows, Scott Griffith of Zipcar, Sally Jewell of REI, the leaders of the Environmental Defense Fund, Natural Resources Defense Council, Nature Conservancy and Sierra Club..

This year, we added a new, er, twist to the event, as you can see here.

For the first time, we featured animals at Brainstorm Green, thanks to the fabulous Julie Scardina of Sea World. She brought a menagerie—hawks, an eagle, a lemur, an adorable baby kangaroo, flamingos, and a 14-foot-long boa constrictor  that took a liking to FORTUNE’s managing editor, Andy Serwer.

Brad Markel_6557

Photo by Brad Markel

That was hilarious–you can see watch it unfold on video here–but not so funny were the reminders from Julie that climate change and habitat destruction are putting the squeeze on numerous species of animals that play valuable role in the earth’s ecological systems, particularly in the tropics. (more…)

Brainstorm Green: The Home Edition

Sunday, April 11th, 2010

FORTUNE’s third annual Brainstorm Green conference about business and the environment starts today (Monday), and one new twist this year is that you can play along at home.

BstormGreenHorizonta2B4F8FFor the next three days, many of the plenary sessions at the event, which is being held at the Ritz Carlton in Dana Point, Ca., will be shown on the web. People who sign up to attend online will be able to ask questions, I’m told. This is an experiment, an effort to see how a virtual conference will work and, of course, to expand FORTUNE’s business. (Hint: You can tune in for free this year, but that may not be the case in the future.)

As the co-chair and creator of Brainstorm Green, I’m obviously biased but I think we’ve got a great lineup again this year. I’m going to take a break from blogging for a few days to focus on the conference. Here are some  highlights:

Today (Monday) at 3:05 p.m. (all times are listed as Pacific Time, so this is  6:05 in the East), Lee Scott, the former CEO of Wal-Mart who is now chair of the executive committee of the Wal-Mart board, will talk about Wal-Mart’s sustainability efforts with John Huey, the editor in chief of Time Inc. John is a great interviewer who once wrote a book about Sam Walton, so this session should be a treat.

Following that session, at about 3:50 p.m.,  I’ll be asking some of America’s most important environmental leaders: What Do Environmentalists Want? Joining me will be Frances Beinecke of the Natural Resources Defense Council, Mark Tercek of The Nature Conservancy, David Yarnold of the Environmental Defense Fund and Mike Brune, the new head of the Sierra Club. We’ll talk about the outlook for climate legislation in Washington, as well as such hot topics as nuclear power and geoengineering.

Later Monday, I’ll talk to Sally Jewell, the CEO of REI, about “sustainability as a team sport.” (more…)

Solazyme’s amazing algae

Thursday, March 18th, 2010

reef3216Algae are so good at producing oil from sunlight and carbon dioxide that there are, by some accounts, as many as 200 companies trying to make biofuels from algae. Some are obscure, little more than a couple of guys playing around with pond scum. Others are attention-grabbing, like Synthetic Genomics, the company led by pioneering scientist Craig Venter that  joined forces with ExxonMobil in a $300 million research program.

Solazyme, a private company based in South San Francisco, stands out from the algae crowd, for a number of reasons.

First, there’s the sheer variety of its products. Solazyme makes fuel for  the U.S. Navy. It makes a heart-healthy, vegetarian, protein-rich microalgae power that goes into Garden of Life supplements and vitamins sold at stores like Whole Foods. And it recently announced a deal with Unilever to use algal oil in renewable,  sustainable personal care products like soap. Its algae are multi-talented.

Then, there’s the fact that Solazyme, unlike other startups, is “producing large volumes of oils and fuels, and we have been for a while,” says its CEO, Jonathan Wolfson. What’s large volumes? An annual rate of tens of thousands of gallons, including a little over 20,000 gallons of shipboard fuel during the first half of this year for the Navy,  part of an $8.5 million contract signed last year.

Finally, Solazyme raised a Series C financing round of about $57 million during the credit crunch, much of it from existing investors including Braemar Energy Ventures, Lightspeed Venture Partners, the Roda Group and Jerry Fiddler, the firm’s chairman–all of whom stuck by Solazyme through some  early stumbles. (more…)

Why Stewart Brand’s new book is a must-read

Tuesday, January 5th, 2010

Many books shaped my thinking about business, economics and the environment during 2009. Last year was the year that I discovered Nassim Nicholas Taleb and The Black Swan, to my great delight, as well as the year that I began to explore behavioral economics by reading Daniel Ariely’s Predictably Irrational and Nudge by Cass Sunstein and Richard Thaler. I enjoyed my friend Russell Roberts’ libertarian romance (yep) The Invisible Heart, and I learned a lot from The Myth of the Rational Market, a timely and readable history of the economics of markets by my ex-Fortune colleague Justin Fox.  The Good Soldiers by David Finkel is a searing up-close look at the surge in Iraq that should be read by any American citizen who wants to better understand the human costs of the wars being waged by our government.

SBjpg-filteredBut the book that I most want to recommend to readers of this blog is Whole Earth Discipline: An Ecopragmatist Manifesto by Stewart Brand. It’s brilliant, controversial, unconventional and lively. Nothing I read in 2009 changed my thinking more.

I’m not alone in my admiration for Stewart’s book. Paul Hawken calls it “likely one of the most original and important books of the century.…” Edward O. Wilson says it is “ominous and exhilirating.” Larry Brilliant says it is “an absolutely seminal work, extraordinarily well written, a tour de force of so many interconnected worlds and lives and studies.” Nice blurbs, no?

The praise is all the more remarkable because Whole Earth Discipline argues that we need nuclear power to combat global warming, that we need biotechnology to feed the world and that we need to take  geo-engineering seriously — ideas that are anathema to much, though not all, of the environmental movement that Stewart helped create roughly 40 years ago.

For those of you (younger readers) who aren’t familiar with his work, Stewart, who is a vigorous 72-year-old, is best known as the editor of Whole Earth Catalog, an influential compendium of all things countercultural, published in the late 1960s and 1970s, with a photo of the earth seen from space on its cover. After an LSD-induced experience that got him thinking about the curve of the earth, Stewart campaigned to have NASA release the picture. Later, he wrote:

It is no accident of history that the first Earth Day, in April 1970, came so soon after color photographs of the whole earth from space were made by homesick astronauts on the Apollo 8 mission to the moon in December 1968. Those riveting Earth photos reframed everything. For the first time humanity saw itself from outside… Humanity’s habitat looked tiny, fragile and rare. Suddenly humans had a planet to tend to.

Since then, Stewart has been a writer, a speaker, an organizer, a pioneer of online communities as a founder of the WELL (the “Whole Eart ‘Lectronic Link,” where I first discovered the power of the Internet), a consultant to companies and the owner of a tugboat in San Francisco where he lives with his wife, Ryan Phelan. He writes: (more…)

Brainstorm Green’s all-star team

Sunday, December 6th, 2009
William Clay Ford Jr.

William Clay Ford Jr.

Before I head to Copenhagen this week for the global climate extravaganza, I want to bring you the latest news about Brainstorm Green, FORTUNE’s conference about business and the environment. I’m delighted by the caliber of leaders and thinkers who have agreed to speak at the event, which will be held April 12-14 in Laguna Beach, CA.

Bill Ford, the executive chairman of Ford Motor, who was a huge hit last year, will be back in 2010. Ford (the company) is one of the few bright spots in the U.S. auto industry, as you know, and while it took a long while coming, the firm seems committed to hybrids, electric cars and other environmentally-friendly technologies, including wheat-straw reinforced plastic and other bio-based materials. Hybrid sales are taking off, as the company recently reported:

  • Ford Motor Company’s year-to-date hybrid sales are 73 percent higher than the same period in 2008, fueled by the introduction of hybrid versions of the 2010 Ford Fusion and Mercury Milan
  • More than 60 percent of the sales of Fusion Hybrid are by non-Ford owners – with more than 52 percent of those customers coming from import brands.
SBjpg-filtered

Stewart Brand

One of the best books that I’ve read in a long time is Whole Earth Discipline: An Eco-Pragmatist Manifesto by Stewart Brand, so I’m thrilled to announce that Stewart will be featured at Brainstorm Green. In the book, he brings a fresh perspective to nuclear power (he’s for it), geo-engineering (he’s intrigued) and megacities (they are both green and engines of economic growth). You can be sure he will challenge conventional wisdom at the conference.

Three powerhouse leaders of the enviromental movement–Frances Beinecke of the Natural Resources Defense Council, Fred Krupp of Environmental Defense and Mark Tercek of the Nature Conservancy–are also planning to attend. Fred and Frances have ben at the event before, and they both plugged into the Washington scene, which will surely be a topic this spring, while Mark, formerly of Goldman Sachs, will be able (more…)

Brainstorm Green: the sequel

Wednesday, August 19th, 2009

Brainstorm Green, FORTUNE’s conference on business and the environment, will be back next spring. I’ll be back, too, as co-chair with FORTUNE environmental editor and international editor Brian Dumaine (who edited my very first FORTUNE story back in 1996). We’ll return to the spectacular Ritz Carlton Hotel in Laguna Niguel, California, from April 12 to 14.header-2010

The theme, once again, will be: How can business profitably help solve the world’s biggest environmental problems?

Last year’s Brainstorm Green was a hit, by all accounts. We brought together corporate executives, environmentalists, entrepreneurs, investors, government officials and thinkers. Too many to list here, but they included Bill Clinton, Bill Ford, Paul Hawken, Van Jones, Fisk Johnson, Jim Rogers, David Crane, Mike Morris, Fred Krupp, Peter Darbee, Janine Benyus, Ray Anderson and Bill Gross, as well as  senior execs from Wal-Mart, GE, Microsoft, Dell and HP. Really a diverse group, and a well-informed and lively audience that woke up early and stayed out late to get to know one another and talk about important stuff. The one-and-only Chuck Leavell, keyboardist (with the Rolling Stones!), award-winning tree farmer and entrepreneur, entertained us, and we ate fabulous organic food. (more…)

You are brilliant, and the earth is hiring

Wednesday, May 27th, 2009

While I thoroughly enjoyed all of FORTUNE’s Brainstorm Green conference last month, my personal highlight was meeting and interviewing Paul Hawken. He’s done great work as an entrepreneur, social critic and teacher. His books have inspired me. And now he has done something really hard: He has given a commencement speech worth reading. Ordinarily, I don’t republish the writings of others on this blog but I want to share Paul’s words with you. (You can download a PDF version that’s easy to print out here.) The speech was delivered on May 3 at the University of Portland. Enjoy! And then pass it on to a young person you know.

paul-hawken

When I was invited to give this speech, I was asked if I could give a simple short talk that was “direct, naked, taut, honest, passionate, lean, shivering, startling, and graceful.” No pressure there.

Let’s begin with the startling part. Class of 2009: you are going to have to figure out what it means to be a human being on earth at a time when every living system is declining, and the rate of decline is accelerating. Kind of a mind-boggling situation… but not one peer-reviewed paper published in the last thirty years can refute that statement. Basically, civilization needs a new operating system, you are the programmers, and we need it within a few decades.

This planet came with a set of instructions, but we seem to have misplaced them. Important rules like don’t poison the water, soil, or air, don’t let the earth get overcrowded, and don’t touch the thermostat have been broken. Buckminster Fuller said that spaceship earth was so ingeniously designed that no one has a clue that we are on one, flying through the universe at a million miles per hour, with no need for seatbelts, lots of room in coach, and really good food—but all that is changing.

There is invisible writing on the back of the diploma you will receive, and in case you didn’t bring lemon juice to decode it, I can tell you what it says: You are Brilliant, and the Earth is Hiring. The earth couldn’t afford to send recruiters or limos to your school. It sent you rain, sunsets, ripe cherries, night blooming jasmine, and that unbelievably cute person you are dating. Take the hint. And here’s the deal: Forget that this task of planet-saving is not possible in the time required. Don’t be put off by people who know what is not possible. Do what needs to be done, and check to see if it was impossible only after you are done.

When asked if I am pessimistic or optimistic about the future, my answer is always the same: If you look at the science about what is happening on earth and aren’t pessimistic, you don’t understand the data. But if you meet the people who are working to restore this earth and the lives of the poor, and you aren’t optimistic, you haven’t got a pulse. What I see everywhere in the world are ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world. The poet Adrienne Rich wrote, “So much has been destroyed I have cast my lot with those who, age after age, perversely, with no extraordinary power, reconstitute the world.” There could be no better description. Humanity is coalescing. It is reconstituting the world, and the action is taking place in schoolrooms, farms, jungles, villages, campuses, companies, refuge camps, deserts, fisheries, and slums.

You join a multitude of caring people. No one knows how many groups and organizations are working on the most salient issues of our day: climate change, poverty, deforestation, peace, water, hunger, conservation, human rights, and more. This is the largest movement the world has ever seen. Rather than control, it seeks connection. Rather than dominance, it strives to disperse concentrations of power. Like Mercy Corps, it works behind the scenes and gets the job done. Large as it is, no one knows the true size of this movement. It provides hope, support, and meaning to billions of people in the world. Its clout resides in idea, not in force. It is made up of teachers, children, peasants, businesspeople, rappers, organic farmers, nuns, artists, government workers, fisherfolk, engineers, students, incorrigible writers, weeping Muslims, concerned mothers, poets, doctors without borders, grieving Christians, street musicians, the President of the United States of America, and as the writer David James Duncan would say, the Creator, the One who loves us all in such a huge way.

There is a rabbinical teaching that says if the world is ending and the Messiah arrives, first plant a tree, and then see if the story is true. Inspiration is not garnered from the litanies of what may befall us; it resides in humanity’s willingness to restore, redress, reform, rebuild, recover, reimagine, and reconsider. “One day you finally knew what you had to do, and began, though the voices around you kept shouting their bad advice,” is Mary Oliver’s description of moving away from the profane toward a deep sense of connectedness to the living world.

Millions of people are working on behalf of strangers, even if the evening news is usually about the death of strangers. This kindness of strangers has religious, even mythic origins, and very specific eighteenth-century roots. Abolitionists were the first people to create a national and global movement to defend the rights of those they did not know. Until that time, no group had filed a grievance except on behalf of itself. The founders of this movement were largely unknown — Granville Clark, Thomas Clarkson, Josiah Wedgwood — and their goal was ridiculous on the face of it: at that time three out of four people in the world were enslaved. Enslaving each other was what human beings had done for ages. And the abolitionist movement was greeted with incredulity.  Conservative spokesmen ridiculed the abolitionists as liberals, progressives, do-gooders, meddlers, and activists. They were told they would ruin the economy and drive England into poverty. But for the first time in history a group of people organized themselves to help people they would never know, from whom they would never receive direct or indirect benefit. And today tens of millions of people do this every day. It is called the world of non-profits, civil society, schools, social entrepreneurship, non-governmental organizations, and companies who place social and environmental justice at the top of their strategic goals. The scope and scale of this effort is unparalleled in history.

The living world is not “out there” somewhere, but in your heart. What do we know about life? In the words of biologist Janine Benyus, life creates the conditions that are conducive to life. I can think of no better motto for a future economy. We have tens of thousands of abandoned homes without people and tens of thousands of abandoned people without homes. We have failed bankers advising failed regulators on how to save failed assets. We are the only species on the planet without full employment. Brilliant. We have an economy that tells us that it is cheaper to destroy earth in real time rather than renew, restore, and sustain it. You can print money to bail out a bank but you can’t print life to bail out a planet. At present we are stealing the future, selling it in the present, and calling it gross domestic product. We can just as easily have an economy that is based on healing the future instead of stealing it. We can either create assets for the future or take the assets of the future. One is called restoration and the other exploitation. And whenever we exploit the earth we exploit people and cause untold suffering. Working for the earth is not a way to get rich, it is a way to be rich.

The first living cell came into being nearly 40 million centuries ago, and its direct descendants are in all of our bloodstreams. Literally you are breathing molecules this very second that were inhaled by Moses, Mother Teresa, and Bono. We are vastly interconnected. Our fates are inseparable. We are here because the dream of every cell is to become two cells. And dreams come true. In each of you are one quadrillion cells, 90 percent of which are not human cells. Your body is a community, and without those other microorganisms you would perish in hours. Each human cell has 400 billion molecules conducting millions of processes between trillions of atoms. The total cellular activity in one human body is staggering: one septillion actions at any one moment, a one with twenty-four zeros after it. In a millisecond, our body has undergone ten times more processes than there are stars in the universe, which is exactly what Charles Darwin foretold when he said science would discover that each living creature was a “little universe, formed of a host of self-propagating organisms, inconceivably minute and as numerous as the stars of heaven.”

So I have two questions for you all: First, can you feel your body? Stop for a moment. Feel your body. One septillion activities going on simultaneously, and your body does this so well you are free to ignore it, and wonder instead when this speech will end. You can feel it. It is called life. This is who you are. Second question: who is in charge of your body? Who is managing those molecules? Hopefully not a political party. Life is creating the conditions that are conducive to life inside you, just as in all of nature. Our innate nature is to create the conditions that are conducive to life. What I want you to imagine is that collectively humanity is evincing a deep innate wisdom in coming together to heal the wounds and insults of the past.

Ralph Waldo Emerson once asked what we would do if the stars only came out once every thousand years. No one would sleep that night, of course. The world would create new religions overnight. We would be ecstatic, delirious, made rapturous by the glory of God. Instead, the stars come out every night and we watch television.

This extraordinary time when we are globally aware of each other and the multiple dangers that threaten civilization has never happened, not in a thousand years, not in ten thousand years. Each of us is as complex and beautiful as all the stars in the universe. We have done great things and we have gone way off course in terms of honoring creation. You are graduating to the most amazing, stupefying challenge ever bequested to any generation. The generations before you failed. They didn’t stay up all night. They got distracted and lost sight of the fact that life is a miracle every moment of your existence. Nature beckons you to be on her side. You couldn’t ask for a better boss. The most unrealistic person in the world is the cynic, not the dreamer. Hope only makes sense when it doesn’t make sense to be hopeful. This is your century. Take it and run as if your life depends on it.
……….
Paul Hawken is a renowned entrepreneur, visionary environmental activist, and author of many books, most recently Blessed Unrest: How the Largest Movement in the World Came into Being and Why No One Saw It Coming. You can visit his website at
www.paulhawken.com

They said it at Brainstorm Green

Tuesday, April 21st, 2009

FORTUNE’s Brainstorm Green began Monday afternoon (less than 24 hours ago as I write this) and my head has been spinning ever since. We’ve talked about Washington and the politics of climate change, Andy Serwer did a a great interview with Bill Ford, and I had a relaxed conversation with Paul Hawken during dinner that generated lots of nice buzz. This morning, we’ve done panels on nuclear power and cars. I can’t keep up with it all—you can find lots of coverage, including video, at Fortune.com. I’m about to interview execs for a panel that we are calling Green Superpowers—GE, Wal-Mart and IBM. For now, I’m just going to dump some quotes from my laptop into this blog to give you a flavor for what’s going on.

Better Place’s Shai Agassi, the dynamic electric-car entrepreneur who is making headway in Israel, Denmark, Hawaii and San Francisco: “If you’re wiling to give me what you pay for gasoline, I’ll give you a free (electric) car.” Electric cars will be dramatically more efficient that gas-powered ones as battery costs come down, he argues

Bill Ford, chairman of Ford, on the history of the auto industry: “We haven’t had a lot of revolutions but boy are we now. I love it.”

More from Ford, on how times have changed: “When I joined the (Ford) board, I was asked to stop affiliating w/ known or suspected environmentalists.” Ford now works with Paul Hawken and Environmental Defense Fund.

Hawken, on why a small-is-beautiful guy has agreed to advise Wal-Mart and Ford on sustainability: “I’m a slut for change.”

Ford to Ian Clifford CEO of Zenn Motors, an electric-car startup: “You guys are leading the charge, so to speak!” Ford really won over the crowd with his low-key charm.

PG&E CEO Peter Darbee, yet another electric car fan: “I believe the electric car will be one of the great areas of breakthrough that will change our industry.

More from Darbee: “The smart grid will be the key enabling technology for the electric cars.”

Peter Corsell, CEO of GridPoint, on the smart grid: “Current system was designed in an era when information was scarce, fuel was cheap and pollution was free.”

David Crane, the CEO of NRG Energy, another utility guy who likes electric cars: “The electric car is our savior, It is the air conditioner of the 21st century.”

Alan Hanson, exec vp of nuclear power company Areva, saying concerns about nuclear waste are way overblown: “I don’t know of any part of the electricity generating world that treats its waste as well as the nuclear industry does.”

More from Crane: “I’m convinced that there will e three nuclear power plants built in the U.S. in the next 10 years.” Whether they will be anomalies (supported by a limited pool of federal loan guarantees) or lead to a nuclear renaissance remains to be seen.

Crane, explaining why there is no political constituency for nuclear energy in Washington, where Waxman, Boxer and Browner are anti-nuke but eager to accommodate the coal industry: “Right now the dominant wing of the Democratic Party knows they need to accommodate the coal wing of the Democratic Party in order to get energy and environmental policy passed.”

More to come when I can come up for air….and I hope to dig into the nuclear issue in a more thoughtful way within a week or so. I’m convinced that environmentalists need to think anew about nuclear, in light of new circumstances and the threat of climate change.

Brainstorm Green 2009

Sunday, January 11th, 2009

Not long ago, Big Business and environmental activists were sworn enemies. No more. Today, companies and NGOs come together to work creatively around a variety of issues—from climate change to recycling to protecting the Amazon, from cleaning up dirty businesses like gold mining and to “greening” professional sports. One place they literally come together is at Brainstorm Green, FORTUNE’s conference about business and the environment, which will be back on Earth Day, 2009.

Helping to create Brainstorm Green was a highlight of my 12 years at FORTUNE, and I’m pleased that I’ll be back this year, co-chairing the event with my colleague Brian Dumaine, FORTUNE’s global editor. The program for this year’s Brainstorm Green is still a work in progress, but a group of us got a draft agenda down on paper last week and I’m confident that it will again be a lively, exciting, information-packed event. The theme, once again, will be: How can business help solve the world’s biggest environmental problems?

We’ll discuss and debate climate change regulation, “clean coal,” nuclear power, electric cars, the smart grid, investing in green, renewable energy, sustainable consumption (if there is such a thing), carbon finance and too many other topics to list here.

What makes Brainstorm Green special is the diversity of the crowd. This year, we’ll again hear from many of America’s most important environmental leaders, including Fred Krupp of Environmental Defense, Glenn Prickett of Conservation International, Mark Tercek of The Nature Conservancy (who was there last year on behalf of Goldman Sachs), David Hawkins of the Natural Resources Defense Council, Mindy Lubber of Ceres and Mike Brune of Rainforest Action Network. At least two dozen CEOs of big and medium-sized companies have agreed to speak, including Shai Agassi of Better Place (the electric car company), Ray Anderson of Interface, Carl Bass of Autodesk, David Crane of NRG Energy, Jeff Hollender of Seventh Generation, Fisk Johnson of S.C. Johnson, Donald Knauss of Clorox, Mike Morris of American Electric Power, Ralph Peterson of CH2M Hill, Jim Rogers of Duke Energy and Tom Werner of SunPower.

Other companies sending speakers include Wal-Mart, McDonald’s, Coca-Cola, Goldman Sachs, Mars, Intel, Boeing, McKinsey, the private-equity firm KKR and architectural firm HOK. That list is sure to grow.

We’ll also be joined by speakers whose ideas are shaping the sustainability debate. I’m looking forward to spending time with Paul Hawken, whose books have shaped much of my own thinking about business and the environment. The dynamic Van Jones, who is profiled in the current issue of The New York by Betsy Kolbert,  will talk about green jobs. The always-inspiring Janine Benyus, who spoke last year, will be back to show us how biomimicry works in practice. My friend Joel Makower, the guru of green business and author of Strategies for the Green Economy, will return as well.

Venture capitalists from some of America’s top firms and entrepreneurs touting exciting startups will round out the group. We’re hoping to attract senior officials from the new Obama administration as well.

You can find a full list of speakers on the Brainstorm Green website. That’s also the best place to propose new speakers or to sign up for the event. (FORTUNE screens all participants.) We’ll meet in a beautiful setting—the Ritz Carlton Hotel in Laguna Niguel, CA, and I’m looking forward to seeing many of you blogreaders there.