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	<title>Marc Gunther &#187; Better Place</title>
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	<link>http://www.marcgunther.com</link>
	<description>This blog is about the impact of business on society.</description>
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		<title>Electric cars: all systems go</title>
		<link>http://www.marcgunther.com/2010/01/26/electric-cars-all-systems-go/</link>
		<comments>http://www.marcgunther.com/2010/01/26/electric-cars-all-systems-go/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 14:26:53 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Consumption]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Better Place]]></category>
		<category><![CDATA[Coda Automotive]]></category>
		<category><![CDATA[electric cars]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Jason Wolf]]></category>
		<category><![CDATA[Kevin Czinger]]></category>
		<category><![CDATA[Nancy Gioia]]></category>
		<category><![CDATA[Nissan Leaf]]></category>
		<category><![CDATA[Scott Becker]]></category>

		<guid isPermaLink="false">http://www.marcgunther.com/?p=3575</guid>
		<description><![CDATA[Despite the disappointments of Copenhagen, despite the inaction on climate-change regulation in Congress, despite the global recession, the momentum behind electric cars keeps building. Yesterday, Better Place, the Silicon Valley-based electric car startup, raised $350 million in financing—the biggest clean tech investment ever, the company said, and a validation of a business model that has [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Despite the disappointments of Copenhagen, despite the inaction on climate-change regulation in Congress, despite the global recession, the <strong>momentum</strong> behind electric cars keeps building.</p>
<p>Yesterday, <a href="http://www.betterplace.com/" target="_blank">Better Place</a>, the Silicon Valley-based electric car startup, <a href="http://www.betterplace.com/company/press-release-detail/better-place-secures-350-million-series-b-round-led-by-hsbc-group/" target="_blank">raised $350 million in financing</a>—the <strong>biggest clean tech investment ever</strong>, the company said, and a validation of a business model that has been scoffed at by the auto industry. The investment round, led by HSBC, values Better Place, which has yet to put a car on the road, at $1.25 billion.</p>
<p>“Electric vehicles are, at this point, inevitable,” said Jason Wolf, vice president of Better Place. “We’ve broken through, and there’s no turning back.”</p>
<p>Big automakers, meanwhile, are pushing forward with their electric offerings, as executives from Nissan and Ford affirmed yesterday during a “Green Car Summit” held at the U.S. Capitol.</p>
<div id="attachment_3576" class="wp-caption alignleft" style="width: 300px">
	<img class="size-medium wp-image-3576 " title="NISSAN MOTOR CO., LTD. LEAF ELECTRIC CAR" src="http://www.marcgunther.com/wp-content/uploads/nissan-leaf-electric-car-300x199.jpg" alt="Nissan Leaf" width="300" height="199" />
	<p class="wp-caption-text">Nissan Leaf</p>
</div>
<p>Nissan has been taking its <a href="http://www.nissanusa.com/leaf-electric-car/#/car/intro" target="_blank">all-electric Leaf</a>, which will be introduced next fall, on a 24-city U.S. tour.  “The market is ready,” said Scott Becker, senior vice president of Nissan North America. “We’ve had an incredible reaction from consumers.” He said more than 38,000 people have signed up to get more information about the car.</p>
<p>&#8220;This is going to be a vehicle designed and made for the mass market,&#8221; Becker said. The car will have a range of about 100 miles before needing a new charge, good enough to meet the needs of 90% of U.S. drivers.</p>
<p>Lots of forces will bring an array of new electric cars to market in 2010 and 2011&#8211;technological improvements in batteries, concerns about climate change (despite legislative foot-dragging), worries about the U.S.&#8217;s dependence on imported oil and, most of all, the increasingly <strong>attractive economics</strong> around electric cars, which we&#8217;ll get to in a moment.</p>
<p>Having said that,  significant disagreements remain even among electric-car advocates about how fast the new technology will be adopted, and what form it will take. Will gas-electric hybrids like the Toyota Prius or Ford Fusion dominate, or will the market shift to plug-in hybrids like the Chevy Volt or all-electrics like the Leaf? Will electric cars be a niche business, a mainstream product or&#8211;maybe, just maybe&#8211;will they come to dominate? Or are they being overhyped? Certainly, there&#8217;s no shortage of skepticism out there, particularly from auto-industry incumbents.</p>
<p>“Yes, you will have the intellectual guys who drive electric vehicles,” scoffed Stefan Jacoby, CEO of Volkswagen Group of America, who spoke at the &#8220;green car&#8221; event. But, he argued, mass-market consumers won’t pay a premium for electric cars and they don’t want to deal with the hassle of charging their car batteries.</p>
<p>When Jason Wolf of Better Place opined that 50% of new car sales could be electric by 2020, Jacoby shot back: “That’s totally impossible. We need to be realistic.”</p>
<p>Still, Better Place has made more progress in the last couple of years&#8211;during a global economic meltdown&#8211;than most people would have expected. It&#8217;s got the support of the governments of Israel and Denmark for widespread rollouts, which require</p>
<div id="attachment_3577" class="wp-caption alignleft" style="width: 300px">
	<img class="size-medium wp-image-3577" title="2010-renault-fluence-ze-concept-1" src="http://www.marcgunther.com/wp-content/uploads/2010-renault-fluence-ze-concept-1-300x200.jpg" alt="Renault Fluence ZE" width="300" height="200" />
	<p class="wp-caption-text">Renault Fluence ZE</p>
</div>
<p>building charging stations as well as battery-switching operations throughout those two countries. (The Better Place model envisions battery switches for long trips.) It&#8217;s got a commitment from Renault build 100,000 electric cars, a new model known as the Fluence ZE (for zero emissions, a car that I wrote about <a href="http://www.marcgunther.com/2009/12/16/cop15-nothing-shy-about-shai/" target="_blank">here</a>.) And yesterday&#8217;s round of Series B funding brings in new investors including HSBC, Morgan Stanley Investment Management, and Lazard Asset Management. Charles Stonehill, Better Place&#8217;s CFO, wrote on the company&#8217;s blog:</p>
<blockquote><p>Our investors represent some of the largest financial institutions in the world, employing exceptionally thorough due diligence processes that are commensurate with the size of investment.</p></blockquote>
<p>Given Renault&#8217;s commitment and the infusion of equity, don&#8217;t be surprised if the next country where Better Place rolls out its cars and its unique business model is France. Higher gasoline prices in Europe make Better Place a better business there.</p>
<p>Which brings us to the economics. While you&#8217;ll get arguments about the specific numbers, most people who have looked at electric cars will tell you that as battery costs come down, electric-powered engines are more efficient and less expensive to operate that gas-powered ones. Better Place&#8217;s Wolf says the cost per mile of fueling an electric car is two to three cents for the electricity, plus another five to six cents for the battery when amortized over the life of the car. Figure a dime a mile. In the U.S., with gasoline priced at $3, powering a car with gas costs 12-14 cents a mile. In Europe, where drivers pay $6 to $8 per gallon of gas, you can double that. The point is, there&#8217;s enough money to be made so that carmakers and consumers can both do well as electrics roll out, even though the upfront costs of an electric car are higher.</p>
<p>Not surprisingly, the start-up companies who are building only electric cars expect the technology to be embraced relatively quickly and widely. Established automakers, even those committed to electrics, are more cautious.</p>
<p>“We view this as a revolutionary journey,” said Nancy Gioia, director of global electrification at Ford Motor. Evolution might be more like it: By 2020, she said, Ford expects that between 10 and 25% of its new car sales will be electric. The bulk of those, she added, will be hybrids like the Fusion. With a hybrid, a gasoline engine can be used to overcome what the industry calls &#8220;range anxiety&#8221;&#8211;the driver&#8217;s worry that a battery could run out on long trips.</p>
<p>But Kevin Czinger, the dynamic CEO of <a href="http://www.codaautomotive.com/" target="_blank">CODA Automotive</a> (who will be speaking at <a href="http://www.fortuneconferences.com/brainstormgreen/" target="_blank">FORTUNE&#8217;s Brainstorm Green</a>), proudly says that his company will be &#8220;100 percent independent of the oil industry.&#8221; CODA intends to start small, selling cars only in California beginning later this year, but Czinger is counting on market dynamics to both improve the product and drive sales.</p>
<p>&#8220;Do I think I can sell 1,000 high quality electric cars in California? Absolutely,&#8221; he said. That will signal markets that the business is real. &#8220;Do I know what the market will do with that signal? No. But market forces should work to drive down costs and drive up performance.&#8221;</p>
<p>He&#8217;s got a point. You never know what will happen with a disruptive technology comes along. When is the last time you bought a CD? Or a a new landline phone?</p>
<p>Says Czinger: &#8220;We envision an affordable electric car in every American garage.&#8221;</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>My favorite green technology</title>
		<link>http://www.marcgunther.com/2009/12/23/my-favorite-green-technology/</link>
		<comments>http://www.marcgunther.com/2009/12/23/my-favorite-green-technology/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 00:03:58 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Climate Change]]></category>
		<category><![CDATA[Consumption]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Aptera]]></category>
		<category><![CDATA[Better Place]]></category>
		<category><![CDATA[Bill Gross]]></category>
		<category><![CDATA[BYD]]></category>
		<category><![CDATA[Chevy Volt]]></category>
		<category><![CDATA[electric cars]]></category>
		<category><![CDATA[Nissan Leaf]]></category>
		<category><![CDATA[Plug In America]]></category>
		<category><![CDATA[Renault Fluence]]></category>

		<guid isPermaLink="false">http://www.marcgunther.com/?p=3368</guid>
		<description><![CDATA[No offense to those working hard to bring wind, solar or geothermal energy to scale, or to people who are jazzed about energy efficiency, but I&#8217;m going to end my blogging for 2009 by saying that I am really excited about electric cars. It&#8217;s my favorite green technology, and one that&#8217;s on the verge of [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>No offense to those working hard to bring wind, solar or geothermal energy to scale, or to people who are jazzed about energy efficiency, but I&#8217;m going to end my blogging for 2009 by saying that I am really excited about electric cars. It&#8217;s my favorite green technology, and one that&#8217;s on the verge of a breakthrough.</p>
<p>Recently, I&#8217;ve had a chance to ride (briefly) in the <a href="http://www.codaautomotive.com/" target="_blank">Coda</a> and in the Renault Fluence EV, part of <a href="http://www.betterplace.com/" target="_blank">Better Place</a>&#8216;s Denmark rollout. I&#8217;ve written at length about BYD, <a href="http://money.cnn.com/2009/04/13/technology/gunther_electric.fortune/" target="_blank">the Chinese electric-car company owned in part by Warren Buffett&#8217;s Berkshire Hathaway</a>. And next year I am hoping to check out the Chevy Volt and the Nissan Leaf, as well as the <a href="http://www.marcgunther.com/2009/03/25/googles-favorite-car-company/" target="_blank">Aptera</a> from entrepreneur Bill Gross and the Tesla if the price comes down.</p>
<p>The electric car could bring about the biggest transformation of the auto industry since its invention. If  all goes well, we will be seeing many more of them on the roads in 2010 and especially 2011.</p>
<p>With thanks to <a href="http://www.pluginamerica.org/" target="_blank">Plug In America</a>, a nonprofit group that promotes plug-in vehicles, which put this list together, here are12 myths about electric cars that, just in time for the 12 days of Christmas. Plug In America began as a group of electric vehicle (EV) drivers, so its members are speaking from experience.</p>
<p>I&#8217;m now going to do my best to slow down and stay away from my laptop between Christmas and New Year&#8217;s Day&#8211;so enjoy your holidays, happy new year and I&#8217;ll be back in 2010.</p>
<div id="attachment_3371" class="wp-caption alignleft" style="width: 300px">
	<img class="size-medium wp-image-3371" title="aptera-on-sidewalk" src="http://www.marcgunther.com/wp-content/uploads/aptera-on-sidewalk-300x200.jpg" alt="Aptera" width="300" height="200" />
	<p class="wp-caption-text">Aptera</p>
</div>
<p><strong>1. MYTH:      EVs don&#8217;t have enough range. You&#8217;ll be stranded when you run out of      electricity </strong></p>
<p>FACT: Americans drive an average of 40 miles per day, according to the U.S. Dept. of Transportation. Most new BEVs have a range of at least double that and can be charged at any ordinary electrical outlet (120V) or publicly accessible station with a faster charger. The latter, already in use, will proliferate as the plug-in infrastructure is built out. At present, all it takes is planning for EV owners, who can travel up to 120 miles on a single charge, to use their cars on heavy travel days. Alternatively, a PHEV goes at least 300 miles on a combination of electricity and gasoline. <strong> </strong></p>
<p><strong><span style="text-decoration: underline;">2. Myth:      EVs are good for short city trips only</span></strong></p>
<p><em>FACT:</em> Consumers have owned and driven EVs for seven years or more and regularly use them for trips of up to 120 miles. <span id="more-3368"></span><strong> </strong></p>
<p><strong><span style="text-decoration: underline;">3. MYTH:      EVs just replace the tailpipe with a smokestack</span></strong></p>
<p><strong><span style="text-decoration: underline;"> </span></strong></p>
<p><em>FACT:</em> Even today, with 52% of U.S. electricity generated by coal-fired power plants, plug-in cars reduce emissions of greenhouse gases and most other pollutants compared with conventional gas or hybrid vehicles. Plug-ins can run on renewable electricity from sources such as the sun or wind. PHEVs will reduce greenhouse gases and other emissions, even if the source of electricity is mostly coal, a 2007 <a href="http://www.epri-reports.org/" target="_blank">study</a> by the Electric Power Research Institute (EPRI) and NRDC showed. <a href="http://www.pluginamerica.org/images/EmissionsSummary.pdf" target="_blank">Read the summary</a> of some 30 studies, analyses and presentations on this topic. <strong> </strong></p>
<p><strong><span style="text-decoration: underline;">4. MYTH:      The charging infrastructure must be built before people will adopt EVs</span></strong></p>
<div id="attachment_3372" class="wp-caption alignright" style="width: 300px">
	<strong><strong><span style="text-decoration: underline;"><img class="size-medium wp-image-3372" title="2009-Renault-Fluence-ZE-Concept-Aerodynamic-Body-588x441" src="http://www.marcgunther.com/wp-content/uploads/2009-Renault-Fluence-ZE-Concept-Aerodynamic-Body-588x441-300x225.jpg" alt="Renault Fluence ZE" width="300" height="225" /></span></strong></strong>
	<p class="wp-caption-text">Renault Fluence ZE</p>
</div>
<p><strong> </strong></p>
<p><strong><span style="text-decoration: underline;"> </span></strong></p>
<p><em>FACT:</em> Most charging will be done at home, so a public charging infrastructure isn’t a prerequisite. Still, a robust infrastructure will help, especially for apartment dwellers and those regularly driving long distances. But at least seven companies are competing to dominate the public-charging-station market and a <a href="http://www.delawareonline.com/article/20091116/BUSINESS/911160307" target="_blank">trade</a> group representing the nation&#8217;s electric utilities has pledged to “aggressively” create the infrastructure to support “full-scale commercialization and deployment” of plug-ins. <strong> </strong></p>
<p><strong><span style="text-decoration: underline;">5. MYTH:      The grid will crash if millions of plug-ins charge at once</span></strong></p>
<p><em>FACT:</em> Off-peak electricity production and transmission capacity could fuel the daily commutes of 73% percent of all cars, light trucks, SUVs and vans on the road today if they were PHEVs, a 2007 <a href="http://bit.ly/13CT3U" target="_blank">study</a> by Pacific Northwest National Laboratory found. Also, utilities are upgrading some local distribution systems to accommodate plug-ins, just as they do when residents add more air conditioners and TVs. Plug-ins, which can be seen as energy storage devices on wheels, can actually benefit the grid, making green energies like solar and wind power even more viable.</p>
<p><strong><span style="text-decoration: underline;">6. MYTH:      Battery chemicals are bad for the environment and can&#8217;t be recycled</span></strong></p>
<p><strong> </strong></p>
<p><em>FACT:</em> Ninety-nine percent of batteries in conventional cars are recycled, <a href="http://bit.ly/7rctPm" target="_blank">according</a> to the U.S. Environmental Protection Agency. The metals in newer batteries are more valuable and recycling programs are already being developed for them. Utilities plan to use batteries for energy storage once they are no longer viable in a vehicle. <strong> </strong></p>
<p><strong><span style="text-decoration: underline;">7. MYTH:      EVs take too long to charge</span></strong></p>
<p><strong><span style="text-decoration: underline;"> </span></strong></p>
<p><em>FACT:</em> The most convenient place and time to charge is at home while you sleep. Even using the slowest 120-volt outlet, the car can be left to charge overnight, producing about 40 miles of range. Most new BEVs and PHEVs will charge from 240-volt outlets providing double or triple the charge in the same amount of time. Charging stations that reduce charging time even more are beginning to appear. <strong> </strong></p>
<p><strong><span style="text-decoration: underline;"><img class="alignleft size-medium wp-image-3373" title="chevy-volt1" src="http://www.marcgunther.com/wp-content/uploads/chevy-volt1-300x212.jpg" alt="chevy-volt1" width="300" height="212" />8.MYTH:      Plug-ins are too expensive for market penetration</span></strong></p>
<p><span style="text-decoration: underline;"> </span></p>
<p><em>FACT:</em> New technologies are typically costly. Remember when cell phones and DVDs were introduced? Also, the government stimulus package includes a $2,500 to $7,500 tax credit for EVs and PHEVs. Some states are considering additional incentives ($5,000 in California and Texas). And, the purchase and lifetime operating cost of an EV is on par with or less than its gas-powered equivalent because EVs require almost no maintenance or repair: no oil or filter changes, no tune ups, no smog checks. <strong> </strong></p>
<p><strong><span style="text-decoration: underline;">9. MYTH:      Batteries will cost $15,000 to replace after only a few years </span></strong></p>
<p><strong><span style="text-decoration: underline;"> </span></strong></p>
<p><em>FACT:</em> The battery is the priciest part of a plug-in, but costs will drop as production increases and the auto industry is expected to be <a href="http://www.reuters.com/article/idUSTRE5A604B20091107" target="_blank">purchasing up to $25 billion</a> in advanced batteries annually by 2015. Some car makers plan to lease their batteries, so replacement won’t be an issue. The Chevy Volt PHEV will have a 10-year battery warranty that would cover battery replacement.<span style="text-decoration: underline;"><strong> </strong></span></p>
<p><span style="text-decoration: underline;"><strong>10. </strong></span><strong><span style="text-decoration: underline;">MYTH:      There isn&#8217;t enough lithium in the world to make all the new batteries </span></strong></p>
<p><em>FACT:</em> Even in a worst-case scenario of zero battery recycling, aggressive EV sales, no new mining methods or sites, existing lithium stores will be sufficient for projected EV production for the next 75 years. <a href="http://action.pluginamerica.org/o/2711/images/World-Lithium-Resource-Impact-on-Electric-Vehicles-v1.pdf" target="_blank">See an analysis</a> at PlugInAmerica.org. Also, lithium comes from many countries (24% is found in the United States), so we won’t be dependent on any one global region. <strong> </strong></p>
<p><strong><span style="text-decoration: underline;">11. MYTH:      Lithium batteries are dangerous and can explode </span></strong></p>
<p><strong><span style="text-decoration: underline;"> </span></strong></p>
<p><em>FACT:</em> Among the many kinds of lithium-ion batteries, lithium-cobalt batteries found in consumer electronics can pose a fire risk in certain circumstances. These risks can be mitigated by the use of advanced-battery management systems and careful design that prevents “thermal runaway.” Most plug-in vehicle makers are working with other battery types (such as lithium-iron-phosphate and lithium-manganese) which have inherent safety advantages and provide more years of service.<span style="text-decoration: underline;"><strong> </strong></span></p>
<p><span style="text-decoration: underline;"><strong>12. </strong></span><strong><span style="text-decoration: underline;">MYTH:      Most of us will still be driving gas cars through 2050</span></strong></p>
<p><strong><span style="text-decoration: underline;"> </span></strong></p>
<p><em>FACT:</em> Several irrefutable factors are driving the shift from gasoline to plug-in vehicles: ever-toughening federal fuel economy standards and state caps on greenhouse gas emissions; projected price hikes for petroleum products as demand increases and supply flattens or drops; broad agreement over the need for America to reduce its reliance on petroleum for economic and national security reasons; and climate change, which is occurring faster than previously thought, according to the journal <a href="http://www.reuters.com/article/scienceNews/idUSTRE5AB4FM20091112" target="_blank">Science</a> and many other sources.</p>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>COP15: Nothing shy about Shai</title>
		<link>http://www.marcgunther.com/2009/12/16/cop15-nothing-shy-about-shai/</link>
		<comments>http://www.marcgunther.com/2009/12/16/cop15-nothing-shy-about-shai/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 11:03:23 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Better Place]]></category>
		<category><![CDATA[Dong Energy]]></category>
		<category><![CDATA[electric cars]]></category>
		<category><![CDATA[Shai Agassi]]></category>

		<guid isPermaLink="false">http://www.marcgunther.com/?p=3301</guid>
		<description><![CDATA[Shai Agassi has a deal for you. Shai is the founder and CEO of Better Place, the audacious electric car startup based in Palo Alto, CA, that not only wants to change the way cars are powered but the way they are sold. Here’s his offer: Pay about $12,000 for a family-sized all-electric sedan made [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Shai Agassi has a deal for you.</p>
<p>Shai is the founder and CEO of <a href="http://www.betterplace.com/" target="_blank">Better Place</a>, the audacious electric car startup based in Palo Alto, CA, that not only wants to change the way cars are powered but the way they are sold.</p>
<p>Here’s his offer: Pay about $12,000 for a family-sized all-electric sedan made by Renault, known as the Fluence EV. Drive as much as you want. Pay $300 a month for all the electricity you need (or less if you drive fewer miles). Emit no CO2 or other pollutants. And help the world break its addiction to oil.</p>
<p>Sounds  good, doesn’t it?</p>
<p>There&#8217;s just one catch: To get the deal, at least anytime soon, you’ll have to move to Denmark or Israel&#8211;where Better Place plans to launch in 2011.</p>
<p style="text-align: left;">
<div id="attachment_3302" class="wp-caption aligncenter" style="width: 540px">
	<img class="size-medium wp-image-3302  " title="renault1" src="http://www.marcgunther.com/wp-content/uploads/renault1-300x225.jpg" alt="The all-electric Renault Valence" width="540" height="405" />
	<p class="wp-caption-text">The all-electric Renault Fluence EV</p>
</div>
<p style="text-align: left;">Yesterday afternoon, I took a ride in the Renault Fluence EV and sat down with Shai in Copenhagen, where Renault and Better Place have teamed up to offer test drives for the first time. Since Shai unveiled Better Place early in 2007, auto industry insiders have scoffed at his plans. He&#8217;s a Silicon Valley guy, a former hotshot at software giant SAP, with no auto industry experience. A 41-year-old Israel-born enterpreneur, he has a lot of chutzpah and he can come across as glib. Skeptics say Better Place, like much of the electric car industry, is deliver more talk than action.</p>
<p style="text-align: left;">But guess what? Better Place is starting to look very real. It&#8217;s also starting to look like a <strong> big missed opportunity</strong> for the American automakers.</p>
<p style="text-align: left;">Better Place has already placed an order for 100,000 cars with Renault. Agassi plans to order another 100,000 cars in the first half of 2012.</p>
<p style="text-align: left;">I won&#8217;t explain the Better Place business model here except to say that the company is a service provider, akin to a mobile phone company. Just as mobile phone companies discount their hardware and make money by selling minutes after building a network of towers, Better Place will build out a network infrastructure of charging stations and battery-switching facilities for its cars, sell the cars at or below cost and then make money by selling electricity. You will own the car, they will own and maintain the battery. Watch the video below if this is the first time you are reading about the company.</p>
<p style="text-align: left;">The economic model works, at least in theory, because electric cars are fundamentally more efficient and cheaper to operate than gas-powered ones. It works especially well in Europe where gas is heavily taxed and costs at least $7 a gallon. And it works best of all in Denmark, which imposes a whopping 200% taxes on new cars&#8211;so a car that retails for $20,000 sells for $60,000&#8212;that is waived for electric cars.</p>
<p style="text-align: left;">Denmark is also a good match for electric cars because so much of its electricity comes from renewable sources. As <a href="http://www.nytimes.com/2009/12/02/business/energy-environment/02electric.html" target="_blank">The New York Times recently reported</a>:</p>
<blockquote><p>Dong Energy, Better Place’s partner and the biggest utility in Denmark, wants to power the anticipated fleet of electric cars with <a title="More articles about wind power." href="http://topics.nytimes.com/top/reference/timestopics/subjects/w/wind_power/index.html?inline=nyt-classifier">wind energy</a>, which already supplies nearly 20 percent of the country’s power.</p>
<p>With Better Place and the smart grid working together, cars would charge up as the winds blow at night, when power demand is lowest. Charging would soak up the utility’s extra power and sharply shrink the carbon footprint of electric vehicles.</p></blockquote>
<p style="text-align: left;">Better Place is also rolling out rapidly in Israel &#8212; which wants to get its economy off oil for obvious reasons, and would love to see the rest of the world do the same. Agassi has agreements with governments to roll out Better Place in northern California, in the urban regions of Australia and in Hawaii. France, too, has made a major commitment to electric vehicles, one reason why Renault says it will launch four electric car models in the next several years.</p>
<p style="text-align: left;">
<div id="attachment_3310" class="wp-caption alignleft" style="width: 150px">
	<img class="size-thumbnail wp-image-3310" title="Shai_Agassi" src="http://www.marcgunther.com/wp-content/uploads/Shai_Agassi-150x150.jpg" alt="Shai Agassi" width="150" height="150" />
	<p class="wp-caption-text">Shai Agassi</p>
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<p>Government backing for electric cars is crucial, just as government policy was needed to unleash private capital to create the Internet industry and mobile telephony. Today, Israeli President Shimon Peres was scheduled to hold a news conference today in Copenhagen to promote Better Place.</p>
<p>“What we’ve seen in Israel is that the president of the country wanted to get it done,&#8221; Agassi said. &#8220;In Denmark, the minister of climate, Connie Hedegaard, said let’s move forward, and they did.”</p>
<p style="text-align: left;">By contrast, Agassi has run into dead ends in Detroit and Washington.</p>
<p style="text-align: left;">
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<p style="text-align: left;">&#8220;Most car companies looked at us an anomaly,&#8221; he says. &#8220;Not a competitor. Nor an ally. Because we’re not a car company and we’re not a supplier. In the car industry you’re either a supplier or competitor. We’re an enabler, but it’s an industry that did not have enablers.&#8221;</p>
<p style="text-align: left;">Besides, automakers had other things to worry about. &#8220;Most of these companies have gone through a massive, massive change,&#8221; Agassi says. &#8220;Some of them have changed CEOs. Some of them have changed CEOs twice. Most of them have government cash infusions.&#8221;</p>
<p style="text-align: left;">Still, he notes that Chrysler dropped its plans for an electric when it restructured after getting government aid. &#8220;How is that good for the taxpayer,&#8221; he asks.</p>
<p style="text-align: left;">Agassi says the cost of building a network of charging stations and battery-switching facilities comes to no more than between $40 and $75 a car.</p>
<p style="text-align: left;">&#8220;At a cost of $40 per car in our country, we can get off oil,&#8221; he says. &#8220;It&#8217;s a crime not to do it.&#8221;</p>
<p style="text-align: left;">Below are photos from Renault of the Fluence and the Kangoo, an electric van, as well as a couple of photos I took of a cute little single-seat EV for urban driving called the Twizy. Below the photos is the explanatory video about Better Place.</p>
<p style="text-align: center;">
<div id="attachment_3317" class="wp-caption aligncenter" style="width: 540px">
	<img class="size-medium wp-image-3317  " title="Fluence" src="http://www.marcgunther.com/wp-content/uploads/Fluence2-300x199.jpg" alt="Renault Fluence EV" width="540" height="358" />
	<p class="wp-caption-text">Renault Fluence EV</p>
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<div id="attachment_3318" class="wp-caption aligncenter" style="width: 540px">
	<img class="size-medium wp-image-3318  " title="Kangoo" src="http://www.marcgunther.com/wp-content/uploads/Kangoo-300x199.jpg" alt="Renault Kangoo EV" width="540" height="358" />
	<p class="wp-caption-text">Renault Kangoo EV</p>
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<div id="attachment_3319" class="wp-caption aligncenter" style="width: 540px">
	<img class="size-medium wp-image-3319 " title="IMG_0921" src="http://www.marcgunther.com/wp-content/uploads/IMG_0921-300x225.jpg" alt="Renault Twizy concept car" width="540" height="405" />
	<p class="wp-caption-text">Renault Twizy concept car</p>
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<div id="attachment_3320" class="wp-caption aligncenter" style="width: 540px">
	<img class="size-medium wp-image-3320 " title="IMG_0922" src="http://www.marcgunther.com/wp-content/uploads/IMG_0922-300x225.jpg" alt="Renault Twizy concept car" width="540" height="405" />
	<p class="wp-caption-text">Renault Twizy concept car</p>
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		<title>Uh-oh: Obama&#8217;s &#8220;battery gold rush&#8221;</title>
		<link>http://www.marcgunther.com/2009/05/26/uh-oh-obamas-battery-gold-rush/</link>
		<comments>http://www.marcgunther.com/2009/05/26/uh-oh-obamas-battery-gold-rush/#comments</comments>
		<pubDate>Wed, 27 May 2009 02:29:38 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Climate Change]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[A123]]></category>
		<category><![CDATA[Better Place]]></category>
		<category><![CDATA[BYD]]></category>
		<category><![CDATA[electric car]]></category>
		<category><![CDATA[Jesse Jenkins]]></category>
		<category><![CDATA[Steven Chu]]></category>

		<guid isPermaLink="false">http://www.marcgunther.com/?p=866</guid>
		<description><![CDATA[A lot of smart people—Warren Buffett, Andrew Grove, Nissan’s Carlos Ghosn—believe that electric cars will be a big answer to our climate and energy problems. GM and Ford have apparently come around to that view as well, and even Chrysler recently released a cool little neighborhood vehicle called the Peapod. (See below.) I’m impressed by [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>A lot of smart people—Warren Buffett, Andrew Grove, Nissan’s Carlos Ghosn—believe that electric cars will be a big answer to our climate and energy problems. GM and Ford have apparently come around to that view as well, and even Chrysler recently released a cool little neighborhood vehicle called the Peapod. (See below.) I’m impressed by <a href="http://money.cnn.com/2009/04/13/technology/gunther_electric.fortune/" target="_blank">BYD</a>, the Chinese battery and electric car company, and by <a href="http://www.betterplace.com/" target="_blank">Better Place</a>, Shai Agassi’s bold electric-car startup aimed at transforming the global automobile industry. Batteries are the key to making electric cars affordable. So why did this <a href="http://online.wsj.com/article/SB124329271803452475.html" target="_blank">Wall Street Journal headline</a> make me cringe?</p>
<blockquote><p><strong>Obama Administration Sparks Battery Gold Rush</strong></p>
<p><em>Companies, States Vie for $2.4 Billion in Funding Aimed at Turning U.S. Into Top Maker of Fuel Cells for Electric Cars</em></p></blockquote>
<p>The story went on to say that the Department of Energy has received 165 applications from companies seeking some of that $2.4 billion. which is “aimed at turning the U.S. into a battery-manufacturing powerhouse.” The Journal’s William M. Bulkeley reports:</p>
<blockquote><p>Companies vying for the federal money include General Motors Corp., Dow Chemical Co., Johnson Controls Inc. and A123 Systems, a closely held battery maker backed by General Electric Co. and others. States including Michigan, Kentucky and Massachusetts are also weighing in with applications, usually in alliance with their favored battery makers.</p>
<p>When the winners are decided, as soon as the end of July, the Energy Department may anoint Livonia, Mich., or Indianapolis or Glendale, Ky., as the future U.S. hub of car batteries.</p></blockquote>
<p>Reading carefully, it’s clear that The Journal (“free people, free markets”) is not happy about this news. Note the use of the word “anoint,” hinting that the government is assuming divine powers. The article characterizes the DOE grants as “one of the government’s biggest efforts at shaping industrial policy”—fighting words in Journal-speak.</p>
<p>They’ve got a point, though, don’t they? One unhappy result of all the bank bailouts of the fall is that $2.4 billion doesn’t seem like much—hey, Citi alone has collected north of $45 billion, last time I checked—but a billion here, a billion there, and you’re starting to talk real money. And if electric cars are going to be as big a business as a lot of people think, then why government investment should be needed at all? Particularly since we have a climate change bill making its way through Congress that will, at long last, if all goes well, put a price on carbon emissions—thereby giving low-carbon energy sources what they desperately need, which is a fighting chance to compete with fossil fuels on something resembling a level playing field. I thought the whole idea behind cap-and-trade (which I strongly favor) is  to capture the externalized cost of global warming pollutants, and then let the market figure out how best to reduce greenhouse gas emissions: regulation that would have a light touch but a profound impact.</p>
<p>But no—with Waxman-Markey, CAFE standards, biofuels mandates, subsidies for &#8220;green jobs&#8221; and the like—the administration is giving us a belt and a couple of pairs of suspenders, too. Much as I admire Steven Chu, the energy secretary, do we really want to entrust him and his staff to decide which battery technologies are likely to succeed and which companies can most wisely spend that $2.4 billion? What’s more, since the states and their legislatures are competing as well, you can be sure that the likes of John Murtha and Robert Byrd will weigh in on these investment decisions. Indeed, the states themselves are already competing to subsidize battery makers, as The Journal notes:</p>
<blockquote><p>&#8220;If you&#8217;re the place where the batteries are made, there&#8217;s an opportunity to spin it into other things as well,&#8221; said D. Gregory Main, president of the Michigan Economic Development Corp., a state agency that has committed up to $400 million in incentives for battery manufacturers.</p>
<p>Kentucky is promising $110 million in aid and a 1,550-acre site, in Glendale, that it assembled in an unsuccessful effort to land a Hyundai plant several years ago.</p></blockquote>
<p>Some of these batteries, by the way, could well find their way into cars like the Tesla (sticker price:$109,000) and those made by Fisker Automotive, a California firm that plans to sell $88,000 luxury-hybrids next year. So tax dollars collected from working people and the middle class go to subsidize rich boys and their toys.</p>
<p>Please don’t get me wrong. I think electric cars are a great idea. The faster they arrive, the better. But judgments about which battery-makers to finance should best be left to venture capitalists, investors like Buffett (who bought 10% of BYD), big investment banks and the like. They may be no smarter than the people at the DOE but at least they are putting their own (or their investors’) money on the line. If they’re wrong, they’ll be held accountable, or at least they should be. You can be sure that some of them will be wrong, and that&#8217;s fine.</p>
<p>This is why I respectfully take issue with <a href="http://watthead.blogspot.com/" target="_blank">Jesse “Watthead” Jenkins</a> of The Breakthrough Collaborative, who with me is a lead blogger at <a href="http://theenergycollective.com/" target="_blank">The Energy Collective</a>, a website that aggregates blogs about energy and the environment. Jesse’s a smart guy and a good guy, but <a href="http://watthead.blogspot.com/2009/03/why-we-must-make-clean-energy-cheap.html" target="_blank">he has more faith in government than I do</a> and so he favors substantially more federal investment in clean energy research and development. If we’re talking basic research, that’s fine, I suppose—the private sector can’t be asked to underwritethat, because the potential payoffs are so uncertain and long-term.</p>
<p>But this battery program is explicitly about picking winners and losers in one industry sector, which may or may not turn out to be a real business. It reflects, I&#8217;m sorry to say, the Obama administration’s faith that the best and the brightest Ivy-educated government executives can figure out what needs to be done, and just how to do it. I have no doubt that the people around Obama are smart, well-intentioned and hard-working. I dearly hope that they can, in fact, figure out just what needs to be done. But if we learned anything from Bush II, it is to worry about people in Washington who think they have all the answers.</p>
<p><img class="alignnone size-full wp-image-869" title="images17" src="http://www.marcgunther.com/wp-content/uploads/images17.jpg" alt="images17" width="130" height="90" /></p>
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		<title>Charging ahead with electric cars</title>
		<link>http://www.marcgunther.com/2008/11/16/charging-ahead-with-electric-cars/</link>
		<comments>http://www.marcgunther.com/2008/11/16/charging-ahead-with-electric-cars/#comments</comments>
		<pubDate>Sun, 16 Nov 2008 13:27:34 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Climate Change]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Better Place]]></category>
		<category><![CDATA[BYD]]></category>
		<category><![CDATA[electric cars]]></category>
		<category><![CDATA[Ener1]]></category>
		<category><![CDATA[EV World]]></category>
		<category><![CDATA[lithium-ion batteries]]></category>
		<category><![CDATA[Think]]></category>
		<category><![CDATA[ZENN]]></category>

		<guid isPermaLink="false">http://www.marcgunther.com/?p=431</guid>
		<description><![CDATA[As the electric car is business gets more and more crowded, it feels like we are approaching a breakthrough. It could come from a U.S. automaker like GM with its Volt, from a European company like Renault (and its partner Nissan) which are committed to electric cars through an alliance with Better Place, from a [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>As the electric car is business gets more and more crowded, it feels like we are approaching a breakthrough.  It could come from a U.S. automaker like GM with its Volt, from a European company like Renault (and its partner Nissan) which are committed to electric cars through an alliance with <a href="http://www.betterplace.com/" target="_blank">Better Place</a>, from a Japanese firm like Toyota which has led the way with hybrid cars like the Prius, from a Chinese or Indian carmaker, or from one of the many startups—<a href="http://www.teslamotors.com/" target="_blank">Tesla</a>, <a href="http://www.think.no/" target="_blank">Think</a>, <a href="http://www.fiskerautomotive.com/" target="_blank">Fisker</a>, <a href="http://www.zenncars.com/" target="_blank">ZENN</a>—that are hurrying to market.</p>
<p>I’m fascinated by electric cars, so I went to a panel on “Bringing Electric Cars to the Mass Market” at the Net Impact conference at Wharton. They had great people—Michael Granoff of Better Place who has the title, “head of oil independence policies;” Charles Gassenheimer who is CEO of <a href="http://www.ener1.com/" target="_blank">Ener1</a>, a startup company that makes lithium-ion batteries for electric cars; Vicki Northrup, an industry veteran who has worked for Think, Zen and is back at Think, and moderator Bill Moore, who runs a terrific website, <a href="http://www.evworld.com/" target="_blank">EV World</a>, and knows the business inside and out.</p>
<p>Of course, it’s not much of a business yet. Sure, Toyota has sold more than 1 million hybrids, but most everyone agrees that today’s hybrids (which recharge their batteries from the braking power of the car)  are an interim technology, a bridge to the future. They are likely to give way, first, to plug-in electric hybrids (where the battery can be recharged by plugging in the car) and then to pure electrics. After all, it doesn’t make a lot of sense of build a car with both an internal combustion engine and an electric engine—that’s one reason the Prius and other hybrids are pricey. Besides that, the Prius battery technology will soon be surpassed by lithium-ion batteries, the kind used in laptops and cell phones, most experts think. They are more efficient, lighter weight and more powerful. Gassenheimer said a government energy lab tested a Prius with one of his company’s lithium-ion batteries and found that it delivered 77 miles per gallon, even before the software was optimized for the new battery.</p>
<p>Batteries are the key to the electric car business. The trouble is, lithium ion batteries that are powerful enough to provide a reasonable range—say, 60 to 100 miles on a single charge—and long-lasting enough so that they can be charged and discharged year after year are frightfully expensive. They can easily cost $15,000 to $20,000, the panelists said, accounting for as much as 50% of the cost of a plug-in electric hybrid or an all electric car.</p>
<p>So how do you get costs to come down? Several ways, it turns out.</p>
<p>First, obviously, is by improving the technology. Lots of big and small companies are working on that—Panasonic, Toyota, Sanyo, BYD, startups Ener1 and A123 and a venture-backed firm called eeStor.</p>
<p>Economies of scale will surely help. “Getting the battery into volume production is the best way to drive down costs,” Gassenheimer said. Ener1 has a deal to make batteries for the Think cars, which should ramp down their costs; they are building a production line now in Indianapolis.</p>
<p>Another approach: Radically transform the automobile business model, as Better Place wants to do. Their plan is to own the batteries and charging stations, and recharge and replace them when needed. This should assure wary buyers, if they believe in Better Place. “You subscribe to Better Place for your energy,” Granoff says. “You pay for the miles that you drive.” Better Place has struck deals to build out electric-car infrastructure in Israel, Denmark and Australia, with more to come, I’m told. You can watch <a href="http://www.evworld.com/article.cfm?storyid=1572" target="_blank">this video</a> of Shai Agassi, Better Place’s charismatic CEO, at the EV World website.</p>
<p>Still another approach is to lease the batteries. Think is thinking about this idea, according to Northrup, but is wary of trying to introduce a new technology and a new business model at the same time. “We’re not sure Americans will go for it,” she says.</p>
<p>One thing I learned from the panel: Batteries, when they are no longer powerful enough to drive a car motor, can still hold enough charge so that they could be resold to electric utilities that want to store intermittent renewable energy from the wind or the sun.</p>
<p>Finally, the government can and probably will play a role in driving the adoption of electric cars. The $700-billion financial rescue bill included $7,500 tax credits for the first 250,000 buyers of plug-in electrics, which could help the Chevy Volt and the Prius plug-in if they come to market, as expected, by 2010.</p>
<p>Gassenheimer says: “The only way to encourage penetration at this early stage ,when the prices are higher than consumers are willing to pay, is government intervention.”</p>
<p>I’ve come to believe that plug-in hybrids and then all-electric cars will reach the mass market in the next three to five years, although I can&#8217;t tell you how we will get from here to there. The fundamental reason is that electric car engines are more efficient than gasoline engines, although there&#8217;s debate about how big the efficiency advantage turns out to be. Besides that, electric cars are cleaner, they will help wean us from imported oil and they are quieter than gas-powered cars.</p>
<p>As Carlos Ghosn, CEO of Nissan and Renault, <a href="http://www.automotivedesign-europe.com/showArticle.jhtml?articleID=211100106&amp;cid=NL_ADLeu" target="_blank">said last month</a>, when Nissan and France’s biggest utility announced plans to roll out an electric-car network in France:</p>
<blockquote><p>We have decided to introduce zero-emission vehicles as quickly as possible in order to ensure individual mobility against the background of high oil prices and better environmental protection.</p></blockquote>
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