Avoided Deforestation Partners

Your parents were wrong

February 7, 2010

The Sierra Club and American Electric Power, the nation’s largest coal-burning utility, don’t agree on much, but there is this:

Money does grow on trees.

Along with other big environmental groups and such businesses as Duke Energy and El Paso Corp., they are part of a coalition that wants to use markets to protect the world’s forests and curb climate change.

Jeff Horowitz

Jeff Horowitz

The coalition—called Avoided Deforestation Partners, a name that will never win a branding contest—is the brainchild of Jeff Horowitz, a 58-year-old architect and newcomer to the environmental movement who has quietly become an influential player as climate change legislation inches its way through a divided Congress.

Protecting forests “is our single most important strategy, with respect to solving the climate crisis,” Horowitz says. “If we don’t tackle forestry immediately, we can’t buy enough time to get at the technological advances we need and scale them.”

I met Jeff in December at the UN climate talks in Copenhagen, and visited him last week at his office in a lovely, hilly neighborhood of Berkeley. A mechanism to protect forests by steering millions of dollars from the developed world to poor countries, known as REDD (Reducing Emissions from Deforestation and Forest Degradation), was endorsed by governments in Copenhagen, so Horowitz felt good about the climate talks. “As far as we’re concerned, Copenhagen was a tremendous victory,” he told me.

Now he wants to make sure that forestry offsets are part of a U.S. climate bill. That will enable regulated polluters in the U.S. to offset their carbon emissions by paying to protect forests elsewhere. Protecting forests is a cheaper and quicker way to curb emissions than by switching from coal or natural gas to low-carbon energy sources like nuclear, wind or solar power. [click to continue…]

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8781676_290a2bf045In Amazonas, Brazil’s largest state, children and adults are going to school for the first time, families are paid $25 a month and startup businesses and community organizations are getting funded. The money comes from the state government and corporations including Marriott International, two Brazilian banks, Bradesco and Banco de Planeta,  and Coca-Cola’s bottler in Brazil.

In return, the Amazon dwellers simply agree not to cut down trees.

This deal—in which companies and governments pay people who pledge not to destroy rainforests—is the essence of a concept known as REDD, which stands for Reducing Emissions from Deforestation and Degradation.

REDD is an important element of the UN climate negotiations unfolding this week here in Copenhagen, as well as a vital – and potentially controversial – plank of the climate bills pending in Congress.

“We will only win this deforestation battle if we can find ways to make the forest worth more standing that they are when cut down,” says Virgilio Viana, direct of Fundacao Amazonas Sustentavel, which oversees the project in the Juma Preserve of the Amazon. Juma is a 1.8 million acre region—about the size of Delaware—which is 98% forested. [click to continue…]

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