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	<title>Marc Gunther &#187; Aptera</title>
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		<title>Green China: Friend or foe?</title>
		<link>http://www.marcgunther.com/2010/01/10/green-china-friend-or-foe/</link>
		<comments>http://www.marcgunther.com/2010/01/10/green-china-friend-or-foe/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 18:54:50 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Climate Change]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Aptera]]></category>
		<category><![CDATA[Bill Gross]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Coda Automotive]]></category>
		<category><![CDATA[eSolar]]></category>
		<category><![CDATA[Jesse Jenkins]]></category>
		<category><![CDATA[Todd Woody]]></category>
		<category><![CDATA[Tom Friedman]]></category>

		<guid isPermaLink="false">http://www.marcgunther.com/?p=3422</guid>
		<description><![CDATA[Barely a week goes by without new evidence of the greening of China. This is great news for the planet—but some people say it’s bad for the U.S. Are they right to worry? What got me thinking about this was a phone conversation the other day with Bill Gross, the brilliant and tireless entrepreneur who [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Barely a week goes by without new evidence of the greening of China. This is great news for the planet—but some people say it’s bad for the U.S.</p>
<p>Are they right to worry?</p>
<p>What got me thinking about this was a phone conversation the other day with Bill Gross, the brilliant and tireless entrepreneur who is the chief executive of <a href="http://www.esolar.com/" target="_blank">eSolar</a> and a founder of electric-car startup <a href="http://www.aptera.com/" target="_blank">Aptera</a>.</p>
<p>Bill was calling with great news for eSolar, a Pasadena, Ca-based firm that makes software and equipment for utility-scale solar thermal power plants. This weekend in Beijing, eSolar <a href="http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&amp;newsId=20100108006041&amp;newsLang=en" target="_blank">announced a deal</a> with a Chinese electrical-power manufacturer to build at least 2 gigawatts (2,000 megawatts) of solar thermal power plants over the next 10 years, beginning with a 92-megawatt plant that will break ground this year.</p>
<div id="attachment_3425" class="wp-caption alignleft" style="width: 300px">
	<img class="size-medium wp-image-3425" title="eSolar Power Plant" src="http://www.marcgunther.com/wp-content/uploads/eSolar-Power-Plant1-300x214.jpg" alt="ESolar power plant" width="300" height="214" />
	<p class="wp-caption-text">ESolar power plant</p>
</div>
<p>“China is really moving fast to implement as many green technologies as they can, to become experts at them and to scale them up,” Bill told me. “It’s a statement that China is thinking about clean energy for the long term.”</p>
<p>I’m hearing this more and more. Tulsi Tanti, who runs a big Indian wind power company called Suzlon, told me last month in Copenhagen that China is his biggest market. My blogging colleague Jesse Jenkins (at The Energy Collective) has written about a report from the Breakthrough Institute, where he works, called Rising Tigers, Sleeping Giant (<a href="www.itif.org/files/2009-rising-tigers.pdf " target="_blank">available here as a PDF</a>) that argues, among other things, that:</p>
<blockquote><p>Asia&#8217;s rising &#8220;clean technology tigers&#8221; &#8211; China, Japan, and South Korea &#8211; have already passed the United States in the production of virtually all clean energy technologies, and over the next five years, the government&#8217;s of these nations will out-invest the United States three-to-one in these sectors.</p></blockquote>
<p><span id="more-3422"></span>It also says:</p>
<blockquote><p>If the United States hopes to compete for new clean energy industries it must close the widening gap between government investments in the United States and Asia&#8217;s clean tech tigers and provide more robust support for U.S. clean tech research and innovation, manufacturing, and domestic market demand.</p></blockquote>
<p>The New Yorker just published a long story about clean tech China called <a href="http://www.newyorker.com/reporting/2009/12/21/091221fa_fact_osnos" target="_blank">Green Giant.</a> And <a href="http://www.nytimes.com/2010/01/10/opinion/10friedman.html" target="_blank">this morning in The Times</a>, Tom Friedman tackles the issue again, saying:</p>
<blockquote><p>I’ve been stunned to learn about the sheer volume of wind, solar, mass transit, nuclear and more efficient coal-burning projects that have sprouted in China in just the last year.</p>
<p>We are either going to put in place a price on carbon and the right regulatory incentives to ensure that America is China’s main competitor/partner in the E.T. revolution, or we are going to gradually cede this industry to Beijing and the good jobs and energy security that would go with it.</p></blockquote>
<p>Note Friedman’s use of “competitor/partner.” That&#8217;s the question, isn&#8217;t it: Is China a competitor or partner or both?</p>
<p>Obviously, that depends on precisely what China is doing; no single China investment in clean tech can be called typical. But let’s look at the question through the prism of this weekend’s eSolar deal. Interestingly, eSolar already manufactures in China—it buys its motors and gear boxes from a contract manufacturer in Shenzhen. The company is also supplying its solar thermal technology to India through a key partner, <a href="http://earth2tech.com/2009/03/03/esolar-moves-into-indian-market-with-30m-deal/" target="_blank">the Acme Group.</a> So, like most any big company, eSolar has a global supply chain and a global customer base. Other clean tech startups like First Solar, which makes solar PV panels, and Coda Automotive, an electric car company, also manufacture in China. (For details, see <a href="http://www.nytimes.com/2009/09/09/business/energy-environment/09solar.html" target="_blank">Todd Woody&#8217;s story</a> about First Solar and <a href="http://www.marcgunther.com/2009/12/08/an-almost-affordable-electric-car/" target="_blank">my blogpost</a> about Coda.)</p>
<p>According to Bill Gross, eSolar&#8217;s most valuable asset is the software which enables its equipment—fields of mirrors known as heliostats—to efficiently focus the sun’s rays on water, creating an intense heat that vaporizes the water and creates steam to drive a conventional electricity-generating turbine. The company has been operating a plant in Lancaster, Ca., which impressed delegations of Chinese officials who came to visit last fall.</p>
<p>“They had been looking all over the world at every solar thermal technology, to find one they can bring into China,” Bill said. “We’ve been producing electricity for six months, so we have very reliable day by day data.”</p>
<p>Interestingly, China’s Penglai Electric made the deal with eSolar is less time than it is taking the U.S. Department of Energy to decide whether to provide loan guarantees for a similar plant that eSolar wants to build in New Mexico with NRG Energy, a firm power generation firm. One of the advantages that the Chinese have over the U.S. is that they can move fast.</p>
<p>Another is that the Chinese government can will things to happen. (“Not in my backyard” is not a cry often heard when the backyards are in Beijing or Shanghai.) Yet another advantage is China’s massive government subsidies, which some clean energy boosters in the U.S. use to argue that our government is not doing enough. See the following from Rhone Resch, president of the Solar Energy Industries Association, <a href="http://www.nytimes.com/2009/12/03/business/energy-environment/03greenjobs.html?_r=3&amp;pagewanted=2&amp;emc=eta1" target="_blank">as quoted in The Times:</a></p>
<blockquote><p>“In China, 80 percent of the entire cost of a factory and worker training is paid for by the government,” Mr. Resch said. “Malaysia will give you a 10- or 20-year tax holiday.”</p>
<p>He praised Mr. Obama’s $2.3 billion tax credit program, but said its 30 percent credits were not nearly as generous as China’s.</p></blockquote>
<p>Think about that for a moment, though. If eSolar and First Solar and Coda Automotive do business in China, and get a piece of those subsidies, how is that bad for the United States? Doesn&#8217;t it mean that the Chinese government is subsidizing U.S. companies and U.S. jobs?</p>
<p>In the case of eSolar, the China deal will enable the company to become profitable almost immediately, Bill told me. In fact, there&#8217;s a chance that if the company does more deals, it won&#8217;t need a loan guarantee from the U.S. government to go forward in New Mexico. That&#8217;s good for American taxpayers.</p>
<p>At the risk of sounding unpatriotic, I have to say that I wonder about the whole &#8220;global competitiveness&#8221; argument around clean technology. For one thing, without massive government subsidies, the U.S. is unlikely to become a center of &#8220;green manufacturing&#8221; for products that can be shipped easily from place to place. (Huge and heavy products like wind turbines are another matter.) What&#8217;s more, is it really such a bad thing if China or India are able to generate &#8220;green jobs&#8221; faster than we are. There&#8217;s no question that they need the jobs more&#8211;<a href="http://en.wikipedia.org/wiki/List_of_countries_by_GDP_%28nominal%29_per_capita" target="_blank">per capita income in China</a> is about $3,000, and in India it&#8217;s about $1,000.</p>
<p>I asked Bill Gross by email: &#8220;Should Americans be worried about the rise of clean tech in China?  Do you view China as a partner to the U.S. or a competitor or both?&#8221; He replied:</p>
<blockquote><p>I think China doing this is a great thing for us.  First of all, as a California-based company, this creates jobs in the United States.  Second, this is one earth, so a project anywhere that is renewable is a great project.  But finally, we need bold leadership across the planet to take renewable energy seriously, and if China does that, and we all emulate that, that’s not just a good thing, that’s a great thing.</p></blockquote>
<p>Maybe we need the trumped-up equivalent of a &#8220;space race&#8221; with China to motivate Congress to get moving and put a price on carbon. But we shouldn&#8217;t. As Bill says, this is one earth.</p>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>My favorite green technology</title>
		<link>http://www.marcgunther.com/2009/12/23/my-favorite-green-technology/</link>
		<comments>http://www.marcgunther.com/2009/12/23/my-favorite-green-technology/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 00:03:58 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Climate Change]]></category>
		<category><![CDATA[Consumption]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Aptera]]></category>
		<category><![CDATA[Better Place]]></category>
		<category><![CDATA[Bill Gross]]></category>
		<category><![CDATA[BYD]]></category>
		<category><![CDATA[Chevy Volt]]></category>
		<category><![CDATA[electric cars]]></category>
		<category><![CDATA[Nissan Leaf]]></category>
		<category><![CDATA[Plug In America]]></category>
		<category><![CDATA[Renault Fluence]]></category>

		<guid isPermaLink="false">http://www.marcgunther.com/?p=3368</guid>
		<description><![CDATA[No offense to those working hard to bring wind, solar or geothermal energy to scale, or to people who are jazzed about energy efficiency, but I&#8217;m going to end my blogging for 2009 by saying that I am really excited about electric cars. It&#8217;s my favorite green technology, and one that&#8217;s on the verge of [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>No offense to those working hard to bring wind, solar or geothermal energy to scale, or to people who are jazzed about energy efficiency, but I&#8217;m going to end my blogging for 2009 by saying that I am really excited about electric cars. It&#8217;s my favorite green technology, and one that&#8217;s on the verge of a breakthrough.</p>
<p>Recently, I&#8217;ve had a chance to ride (briefly) in the <a href="http://www.codaautomotive.com/" target="_blank">Coda</a> and in the Renault Fluence EV, part of <a href="http://www.betterplace.com/" target="_blank">Better Place</a>&#8216;s Denmark rollout. I&#8217;ve written at length about BYD, <a href="http://money.cnn.com/2009/04/13/technology/gunther_electric.fortune/" target="_blank">the Chinese electric-car company owned in part by Warren Buffett&#8217;s Berkshire Hathaway</a>. And next year I am hoping to check out the Chevy Volt and the Nissan Leaf, as well as the <a href="http://www.marcgunther.com/2009/03/25/googles-favorite-car-company/" target="_blank">Aptera</a> from entrepreneur Bill Gross and the Tesla if the price comes down.</p>
<p>The electric car could bring about the biggest transformation of the auto industry since its invention. If  all goes well, we will be seeing many more of them on the roads in 2010 and especially 2011.</p>
<p>With thanks to <a href="http://www.pluginamerica.org/" target="_blank">Plug In America</a>, a nonprofit group that promotes plug-in vehicles, which put this list together, here are12 myths about electric cars that, just in time for the 12 days of Christmas. Plug In America began as a group of electric vehicle (EV) drivers, so its members are speaking from experience.</p>
<p>I&#8217;m now going to do my best to slow down and stay away from my laptop between Christmas and New Year&#8217;s Day&#8211;so enjoy your holidays, happy new year and I&#8217;ll be back in 2010.</p>
<div id="attachment_3371" class="wp-caption alignleft" style="width: 300px">
	<img class="size-medium wp-image-3371" title="aptera-on-sidewalk" src="http://www.marcgunther.com/wp-content/uploads/aptera-on-sidewalk-300x200.jpg" alt="Aptera" width="300" height="200" />
	<p class="wp-caption-text">Aptera</p>
</div>
<p><strong>1. MYTH:      EVs don&#8217;t have enough range. You&#8217;ll be stranded when you run out of      electricity </strong></p>
<p>FACT: Americans drive an average of 40 miles per day, according to the U.S. Dept. of Transportation. Most new BEVs have a range of at least double that and can be charged at any ordinary electrical outlet (120V) or publicly accessible station with a faster charger. The latter, already in use, will proliferate as the plug-in infrastructure is built out. At present, all it takes is planning for EV owners, who can travel up to 120 miles on a single charge, to use their cars on heavy travel days. Alternatively, a PHEV goes at least 300 miles on a combination of electricity and gasoline. <strong> </strong></p>
<p><strong><span style="text-decoration: underline;">2. Myth:      EVs are good for short city trips only</span></strong></p>
<p><em>FACT:</em> Consumers have owned and driven EVs for seven years or more and regularly use them for trips of up to 120 miles. <span id="more-3368"></span><strong> </strong></p>
<p><strong><span style="text-decoration: underline;">3. MYTH:      EVs just replace the tailpipe with a smokestack</span></strong></p>
<p><strong><span style="text-decoration: underline;"> </span></strong></p>
<p><em>FACT:</em> Even today, with 52% of U.S. electricity generated by coal-fired power plants, plug-in cars reduce emissions of greenhouse gases and most other pollutants compared with conventional gas or hybrid vehicles. Plug-ins can run on renewable electricity from sources such as the sun or wind. PHEVs will reduce greenhouse gases and other emissions, even if the source of electricity is mostly coal, a 2007 <a href="http://www.epri-reports.org/" target="_blank">study</a> by the Electric Power Research Institute (EPRI) and NRDC showed. <a href="http://www.pluginamerica.org/images/EmissionsSummary.pdf" target="_blank">Read the summary</a> of some 30 studies, analyses and presentations on this topic. <strong> </strong></p>
<p><strong><span style="text-decoration: underline;">4. MYTH:      The charging infrastructure must be built before people will adopt EVs</span></strong></p>
<div id="attachment_3372" class="wp-caption alignright" style="width: 300px">
	<strong><strong><span style="text-decoration: underline;"><img class="size-medium wp-image-3372" title="2009-Renault-Fluence-ZE-Concept-Aerodynamic-Body-588x441" src="http://www.marcgunther.com/wp-content/uploads/2009-Renault-Fluence-ZE-Concept-Aerodynamic-Body-588x441-300x225.jpg" alt="Renault Fluence ZE" width="300" height="225" /></span></strong></strong>
	<p class="wp-caption-text">Renault Fluence ZE</p>
</div>
<p><strong> </strong></p>
<p><strong><span style="text-decoration: underline;"> </span></strong></p>
<p><em>FACT:</em> Most charging will be done at home, so a public charging infrastructure isn’t a prerequisite. Still, a robust infrastructure will help, especially for apartment dwellers and those regularly driving long distances. But at least seven companies are competing to dominate the public-charging-station market and a <a href="http://www.delawareonline.com/article/20091116/BUSINESS/911160307" target="_blank">trade</a> group representing the nation&#8217;s electric utilities has pledged to “aggressively” create the infrastructure to support “full-scale commercialization and deployment” of plug-ins. <strong> </strong></p>
<p><strong><span style="text-decoration: underline;">5. MYTH:      The grid will crash if millions of plug-ins charge at once</span></strong></p>
<p><em>FACT:</em> Off-peak electricity production and transmission capacity could fuel the daily commutes of 73% percent of all cars, light trucks, SUVs and vans on the road today if they were PHEVs, a 2007 <a href="http://bit.ly/13CT3U" target="_blank">study</a> by Pacific Northwest National Laboratory found. Also, utilities are upgrading some local distribution systems to accommodate plug-ins, just as they do when residents add more air conditioners and TVs. Plug-ins, which can be seen as energy storage devices on wheels, can actually benefit the grid, making green energies like solar and wind power even more viable.</p>
<p><strong><span style="text-decoration: underline;">6. MYTH:      Battery chemicals are bad for the environment and can&#8217;t be recycled</span></strong></p>
<p><strong> </strong></p>
<p><em>FACT:</em> Ninety-nine percent of batteries in conventional cars are recycled, <a href="http://bit.ly/7rctPm" target="_blank">according</a> to the U.S. Environmental Protection Agency. The metals in newer batteries are more valuable and recycling programs are already being developed for them. Utilities plan to use batteries for energy storage once they are no longer viable in a vehicle. <strong> </strong></p>
<p><strong><span style="text-decoration: underline;">7. MYTH:      EVs take too long to charge</span></strong></p>
<p><strong><span style="text-decoration: underline;"> </span></strong></p>
<p><em>FACT:</em> The most convenient place and time to charge is at home while you sleep. Even using the slowest 120-volt outlet, the car can be left to charge overnight, producing about 40 miles of range. Most new BEVs and PHEVs will charge from 240-volt outlets providing double or triple the charge in the same amount of time. Charging stations that reduce charging time even more are beginning to appear. <strong> </strong></p>
<p><strong><span style="text-decoration: underline;"><img class="alignleft size-medium wp-image-3373" title="chevy-volt1" src="http://www.marcgunther.com/wp-content/uploads/chevy-volt1-300x212.jpg" alt="chevy-volt1" width="300" height="212" />8.MYTH:      Plug-ins are too expensive for market penetration</span></strong></p>
<p><span style="text-decoration: underline;"> </span></p>
<p><em>FACT:</em> New technologies are typically costly. Remember when cell phones and DVDs were introduced? Also, the government stimulus package includes a $2,500 to $7,500 tax credit for EVs and PHEVs. Some states are considering additional incentives ($5,000 in California and Texas). And, the purchase and lifetime operating cost of an EV is on par with or less than its gas-powered equivalent because EVs require almost no maintenance or repair: no oil or filter changes, no tune ups, no smog checks. <strong> </strong></p>
<p><strong><span style="text-decoration: underline;">9. MYTH:      Batteries will cost $15,000 to replace after only a few years </span></strong></p>
<p><strong><span style="text-decoration: underline;"> </span></strong></p>
<p><em>FACT:</em> The battery is the priciest part of a plug-in, but costs will drop as production increases and the auto industry is expected to be <a href="http://www.reuters.com/article/idUSTRE5A604B20091107" target="_blank">purchasing up to $25 billion</a> in advanced batteries annually by 2015. Some car makers plan to lease their batteries, so replacement won’t be an issue. The Chevy Volt PHEV will have a 10-year battery warranty that would cover battery replacement.<span style="text-decoration: underline;"><strong> </strong></span></p>
<p><span style="text-decoration: underline;"><strong>10. </strong></span><strong><span style="text-decoration: underline;">MYTH:      There isn&#8217;t enough lithium in the world to make all the new batteries </span></strong></p>
<p><em>FACT:</em> Even in a worst-case scenario of zero battery recycling, aggressive EV sales, no new mining methods or sites, existing lithium stores will be sufficient for projected EV production for the next 75 years. <a href="http://action.pluginamerica.org/o/2711/images/World-Lithium-Resource-Impact-on-Electric-Vehicles-v1.pdf" target="_blank">See an analysis</a> at PlugInAmerica.org. Also, lithium comes from many countries (24% is found in the United States), so we won’t be dependent on any one global region. <strong> </strong></p>
<p><strong><span style="text-decoration: underline;">11. MYTH:      Lithium batteries are dangerous and can explode </span></strong></p>
<p><strong><span style="text-decoration: underline;"> </span></strong></p>
<p><em>FACT:</em> Among the many kinds of lithium-ion batteries, lithium-cobalt batteries found in consumer electronics can pose a fire risk in certain circumstances. These risks can be mitigated by the use of advanced-battery management systems and careful design that prevents “thermal runaway.” Most plug-in vehicle makers are working with other battery types (such as lithium-iron-phosphate and lithium-manganese) which have inherent safety advantages and provide more years of service.<span style="text-decoration: underline;"><strong> </strong></span></p>
<p><span style="text-decoration: underline;"><strong>12. </strong></span><strong><span style="text-decoration: underline;">MYTH:      Most of us will still be driving gas cars through 2050</span></strong></p>
<p><strong><span style="text-decoration: underline;"> </span></strong></p>
<p><em>FACT:</em> Several irrefutable factors are driving the shift from gasoline to plug-in vehicles: ever-toughening federal fuel economy standards and state caps on greenhouse gas emissions; projected price hikes for petroleum products as demand increases and supply flattens or drops; broad agreement over the need for America to reduce its reliance on petroleum for economic and national security reasons; and climate change, which is occurring faster than previously thought, according to the journal <a href="http://www.reuters.com/article/scienceNews/idUSTRE5AB4FM20091112" target="_blank">Science</a> and many other sources.</p>
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		<item>
		<title>Google&#8217;s favorite car company</title>
		<link>http://www.marcgunther.com/2009/03/25/googles-favorite-car-company/</link>
		<comments>http://www.marcgunther.com/2009/03/25/googles-favorite-car-company/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 01:18:31 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Consumption]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Social Entrepreneurs]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Aptera]]></category>
		<category><![CDATA[Bill Gross]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Idealab]]></category>

		<guid isPermaLink="false">http://www.marcgunther.com/?p=557</guid>
		<description><![CDATA[Think about the aerodynamics of jet plane, a sailboat and a minivan. When we build things to fly through the air or propel us through the water, we design efficient vehicles. Not so with cars. Aptera, an auto company startup, aims to change that. In just three years, the Carlsbad, Ca.-based firm  has designed and [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Think about the aerodynamics of jet plane, a sailboat and a minivan. When we build things to fly through the air or propel us through the water, we design efficient vehicles. Not so with cars.</p>
<p>Aptera, an auto company startup, aims to change that. In just three years, the Carlsbad, Ca.-based firm  has designed and built a remarkably sleek and snazzy three-wheeled, two-seat electric car.</p>
<p><img class="alignnone size-full wp-image-559" title="aptera_2e" src="http://www.marcgunther.com/wp-content/uploads/aptera_2e.jpg" alt="aptera_2e" width="800" height="475" /></p>
<p>“If a plane looked like an SUV, it wouldn’t take off, “ says entrepreneur Bill Gross, who is a founder and board member of Aptera. “Dophins don’t look like SUVS for a reason. Cars need to look like dolphins, not SUVs.”</p>
<p>Here are a couple of videos showing the car, <a href="http://abcnews.go.com/video/playerIndex?id=7125069" target="_blank">one from ABC New</a>s and <a href=" http://video.popularmechanics.com/services/player/bcpid1351302783?bctid=1351300070" target="_blank">another from Popular Mechanics</a>.</p>
<p>The Aptera is “the most aerodynamically efficient vehicle ever,” says Gross. By contrast, according to the company, an average car traveling at 55 mph uses half of its energy just to push air out of the way.</p>
<p>If you pay attention to business, you’ve heard of <a href="http://www.idealab.com/frame.php?referer=/press_room/&amp;url=http://www.billgross.com/" target="_blank">Bill Gross</a>. He’s a lifelong entrepreneur and the CEO of <a href="http://www.idealab.com/" target="_blank">Idealab</a>, the incubator for new businesses in Pasadena, CA. Bill has birthed spectacular successes and  big flops, among them Knowledge Adventures (educational software, now part of Vivendi), Picasa (photo sharing software, acquired by Google), eToys (an online toy store that overextended itself and failed) and CitySearch (local directories.) Idealab’s GoTo.com introduced the idea of paid search to the Internet, and as such is the underpinning of the $20-billion search market now dominated by Google.</p>
<p>So it’s fitting that Gross is currently doing lots of business with Google. Google is an investor in <a href="http://www.esolar.com/" target="_blank">eSolar</a>, a utility-scale solar thermal power company that recently announced big projects in India and in the Southwest. (You can listen to an interview that I did with Bill Gross about the solar projects and about Aptera at Greenbiz Radio at <a href="http://www.greenbiz.com/" target="_blank">www.greenbiz.com</a>.) Google has invested in Aptera, too, and it turns out that the company&#8217;s beginnings go back to a  Google search.</p>
<p>As Bill tells the story, he was doing some casual research on the Stirling Engine a few years ago when he stumbled across a web page created by Steve Fambro, the founder and now chief technology officer of Aptera. Fambro, an electrical engineer, had posted a design for a vehicle that would be safe, comfortable and fuel-efficient; his initial idea was to make kits so people could build the car themselves. Gross was impressed by the idea of a super-efficient car. “Your dream is my dream,” he recalls saying.“Let’s get together and start a company.” They joined forces with Chris Anthony, who is CEO of a company called <a href="http://www.epicboats.com/" target="_blank">Epic Boats </a>(they build wake boats) and an expert in composite materials.</p>
<p>Using computer-assisted design, Aptera’s engineers went on to design a car that weighs just 1,700 pounds with a body made from an impact-resistant material that is lighter than steel but three times as strong.  The car will run 100 miles on a single charge and it’s got some nifty features, including butterfly-styled doors that pop open and a solar-assisted climate control system. Its top speed is 90 mph and it goes from zero to 60 in less than 10 seconds.</p>
<p>“The car is very unusual looking,” Gross says.  “It looks like a futuristic Jetson  vehicle.  But we feel that that’s what it takes to actually make an impact on our energy use and transportation.”</p>
<p>Aptera, which is based in Vista, CA., began taking orders for the cars from California residents at the end of 2007. “Very quickly, we got 4,000 pre-orders,” Gross says. Buyers put down a $500 deposit. The entry-level price for the car is expected to be about $25,000.</p>
<p>Last summer, Google.org announced that it had invested a total of $2.75 million Aptera and a company called ActaCell that makes lithium ion batteries for plug-in hybrids and electric cars. Google didn’t say how much money went into each company but it’s not a lot of dough in any event. Aptera has also raised money from Idealab, Esenjay Petroleum, The Quercus Trust and from Donald R. Beal, the retired chairman and CEO of Rockwell, about $30 million in total. But the company obviously needs a lot more to go into production. Last year, Paul Wilbur, a career automotive executive who worked for 26 years at Ford, Chrysler and a sunroof maker called ASC, was brought in as president and CEO.</p>
<p>Only five of the cars have been built, so far.</p>
<p>Gross tells me he expects to raise the cash in a few months. “Most people would not want to invest in a new car company at a time like this,” he says, “but investors are quite warm to this.” We’ll see.</p>
<p>The U.S. government is a potential source of funding for electric car and battery companies, through the Department of Energy’s advanced technology loan fund. But Aptera has run into a brick wall in Washington. Apparently the government has classified the Aptera’s vehicles as motorcycles, and they aren’t eligible for loans.</p>
<p>I’m delighted that Bill Gross (below) will be at FORTUNE’s <a href="http://www.timeinc.net/fortune/conferences/brainstormgreen/green_home.html" target="_blank">Brainstorm Green </a>conference about business and the environment in April, to talk about both eSolar and Aptera. Here&#8217;s a chart comparing Aptera&#8217;s aerodynamic drag to other vehicles. It&#8217;s hard to see, I know, but the company says Aptera is more aerodynamic than a 10-speed bike and 2.86 times more aerodynamic than a Prius.<br />
<img class="alignnone size-medium wp-image-563" title="aptera-drag-comparison" src="http://www.marcgunther.com/wp-content/uploads/aptera-drag-comparison-300x231.jpg" alt="aptera-drag-comparison" width="300" height="231" /><br />
<img class="alignnone size-medium wp-image-573" title="img_0156" src="http://www.marcgunther.com/wp-content/uploads/img_0156-225x300.jpg" alt="img_0156" width="225" height="300" /></p>
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