Instead of shopping, why not yerdle?

It’s Black Friday. Instead of shopping, why not yerdle?

Yerdle is a sharing and shopping website and mobile app being launched today by two stalwarts of corporate sustainability — Adam Werbach, the former Sierra Club leader and Saatch & Saatchi marketing guy, and Andy Ruben, Walmart’s first sustainability director.

Andy and Adam, who are both 39 and live in San Francisco (natch), have come up with a very cool idea. Yerdle is a way for people who have stuff to give away, or other stuff they want, to share with one another–before heading out to the store to buy something new. By today, after a beta test in the Bay Area, they expect that more than 10,000 items will be offered on Yerdle.

I took a sneak peek at the site the other day and found, among other things, a Ikea children’s table and chairs, a yoga DVD, Sesame Street DVDs, red Baby Gap sweats, a dustbuster, a radio alarm clock, a laptop sleeve, a pasta maker, kids books, a collection of little wooden dress-up dolls, and more–and that’s before inviting my friends to join. [click to continue…]