I haven’t been on a bike from Capital BikeShare in months because of the nasty winter here in Washington. But before long, your nation’s capital will once again be home to one of the US’s most popular bike-sharing programs. I’ve raved about bike sharing before (See Pedal Power: Why I love bike sharing) and today my story about the phenomenon was posted on Guardian Sustainable Business.
Yes, bike sharing truly is a phenomenon, spreading rapidly across the US, now in well over 40 cities. But not in all the expected places–bike sharing, as the story explains, has been embraced by cold weather cities like Boston and Minneapolis, but it has yet to launch in such Sunbelt cities as Los Angeles, Dallas and Atlanta.
What’s more, even the most successful bike-sharing programs depend on taxpayer support, at least for their initial capital outlays.
Here’s how the story begins:
As the bike-sharing business gains traction in cities across America, two small companies, Alta Bicycle Share of Portland, Oregon, and B-Cycle of Madison, Wisconsin, are making a big difference in the lives of tens of thousands of cyclists.
Alta Bicycle Share operates bike-sharing systems in partnership with local governments in eight cities: New York, Washington DC, Chicago, the San Francisco Bay area, Boston, Columbus and Chattanooga, as well as Melbourne, Australia.
B Cycle, a joint venture of the Trek Bicycle Corp, healthcare provider Humana and marketing agency Crispin Porter + Bogusky, manages systems in about 30 cities, including Denver, Houston, Kansas City, Madison and Boulder, as well as Santiago, Chile.
Together, they have made bike-sharing one of America’s fastest growing “green” businesses. “Bike sharing has experienced the fastest growth of any mode of transport in the history of the planet,” according to findings from the Earth Policy Institute.
Bike-sharing systems reduce carbon emissions, cut local air pollution, make it easier for people to get exercise and, importantly, build political support for safe bicycling infrastructure. Some studies show that protected bike lanes enhance retail sales and real state values.
But the bike-sharing industry has yet to answer a couple of questions that could slow its growth. First, can bike sharing become a sustainable business, or will it forever require taxpayer support? Second, can it grow into a national phenomenon by attracting more ridership in car-centric, Sunbelt cities?
You can read the rest of the story here.