Office Depot recently sent me a 120-page catalog of environmentally friendly products called â€œThe Green Book,â€ which lists more than 6,000 products, ranging from recycled paper and remanufactured ink cartridges to nontoxic cleaners and energy efficient printers. Who knew you could make pencils, scissors and garbage cans from recyled material?
The company would not say how much of its revenue comes from so-called green products but Yalmaz Siddiqui, Environmental Strategy Advisor for Office Depot, told me: â€œWeâ€™ve seen substantial growth in requests from our large customers for greener customers and services.â€
â€œItâ€™s been driven more by the B2B market,â€ he said. â€œThe consumer market has not really arrived.â€
The company’s best-selling paper, for example, is an Office Depot-branded paper described as â€œjust greenâ€ that contains 10% post-consumer recycled content and sells for $30.99 for a case of 10 reams. Itâ€™s not as good for the planet as a Wausau’s Exact Eco 100 paper which is described as â€œdark greenâ€ paper, made of 100% post-consumer recycled content and a lot more expensive, at $47.99 for case of 10 reams. But itâ€™s better than most of the office paper that until recently dominated the market and contained no recycled content at all.
Reaching out to customers in Europe, Office Depot has just published The Green Book in French, German, Dutch, Flemish and Walloon. Anyone know how to say “recycled” in Walloon?Â