In pursuit of that elusive goal called sustainability, we need to radically change how we make stuff, how much stuff we consume and how we throw stuff away. Bio-plastics–that is, plastics made from things that grow, as opposed to oil–are a step in that direction because they are renewable. But bottles made of bio-plastics create problems because they can’t be easily recycled, as a company called NatureWorks, a division of Cargill, is learning. Today’s CNNMoney column is about the challenges of introducing new “green” products into an infrastructure that may not be ready for them:
NEW YORK (Fortune) — As Kermit the Frog likes to say, “It’s Not Easy Bein’ Green.”
Not even if you have the best of intentions.
Just ask NatureWorks, a unit of agribusiness giant Cargill, that sells a renewable and compostable plastic packaging material that is made from corn.
You can read the rest of the column here.