Every big company understands that saving energy, water and raw materials in its own operations is good for business. You don’t need an MBA to grasp that efficiency reduces costs, which can lead to lower prices, gains in market share and higher profits.
Not as well understood are the opportunities that await companies that dig into their supply chains to drive efficiencies. If big companies can work with their suppliers to save energy, water and materials, everyone should gain, and we’ll waste fewer resources.
That’s the theme of my story today for Guardian Sustainable Business, about MillerCoors, water and barley farmers. It’s an example of what I’m calling the “trickle-down down theory of corporate sustainability.” By that I mean that sustainability initiatives taken by the biggest companies trickle their way down into remote corners of the global economy.
Here’s how the story begins:
So you think you have a cool app on your smart phone? Meet Gary Beck, an Idaho barley farmer who, from the comfort of his living room couch, can control giant irrigation systems miles away, turning sprinklers on and off or adjusting their spray.
Every drop counts. “Right now, we’re in a huge drought,” Beck says. “Some of the old timers have never seen it this dry before.”
Beck manages a farm that grows about 2,500 acres of barley for MillerCoors, the US’s second-largest beer company (behind Anheuser-Busch InBev), with revenues of nearly $9bn last year. His thorough water-conservation efforts – including redesigning equipment, abandoning some fields and using more compost – have paid off big time, saving water, energy and money.
Even more notable, they have been guided – and partly financed – by his biggest customer, MillerCoors, with a nudge from its biggest customer, Walmart; by local utility Idaho Power, which wants to help its customers save energy; and by The Nature Conservancy, which owns the Silver Creek Preserve, a nearby high-desert fly-fishing destination that attracts an abundance of wildlife, including eagles, hawks, coyotes, bobcats and mountain lions – all of which, of course, need water.
It’s an example of how companies such as MillerCoors are reaching beyond their own boundaries to help solve environmental problems.
Note a few things about this story. First, although my focus is MillerCoors, you could easily argue that Walmart, with its supplier sustainability index, is equally responsible for the water-saving projects on barley farms. By asking aits suppliers–about 60,000, at last count–to track the lifecycle impacts of their products, Walmart forces them to think about where their environmental impacts are greatest, and urges them (to put it kindly) to make improvements.
Second, unlike Walmart, MillerCoors is getting its hands dirty and spending its own money as it works with suppliers. It’s investing in best practices on one barley farm, and helping to spread them. It’s the kind of thing Starbucks has done for years with its coffee farmers.
Finally, I couldn’t help but notice that the first (and, as of now, only) reader comment on this story says: “Adfomercial. Naughty Guardian.” This may be because SABMiller is a sponsor of the Guardian’s water coverage–a fact that I only learned when, to my dismay, the story was accompanied by a banner ad for SABMiller. All water-related stories on Guardian Sustainable Business, it turns out, run with a banner from SABMiller. You’ll have to trust me when I say I didn’t know that when I began to report this story.
But there’s a bigger issue here. My role, as I see it, isn’t to be a full-time corporate critic. Instead, I try to jeer companies when they screw up and cheer those that try to do the right thing. If I’m wrong about MillerCoors, by all means let me know. But I’d find it too depressing to spend all my time looking for bad news.