Coca-Cola and Nestle are marketing a sparkling green-tea drink called Enviga as “the calorie burner.” Kraft sells guacamole dip that isn’t. Tropicana’s Peach Papaya drink contains neither. My CNNMoney column today looks as misleading food labels, and how they undermine trust in an industry that already faces critical scrutiny over the obesity issue. Here is how it begins:
They say you can’t judge a book by its cover. All too often, you can’t judge a food by its label, either.
Take Kraft guacamole dip. Actually, don’t – not if you, like most of us, operate under the belief that the primary ingredient in guacamole is avocado.
Kraft’s dip, it turns out, contains less than 2 percent avocado.
You can read the rest here.
As it happens, I think the food industry has gotten a bad rap over obesity. That, in my mind, is more an issue of personal responsibility than corporate responsibility. But the industry will be better able to defend itself against regulatory threats and schemes to tax fatty foods if its marketing practices are above criticism.