Andrew Shapiro and Nick Eisenberger are riding the green wave, big-time. They are eco-consultants at GreenOrder, a New York firm that advises big companiesâ€”GE, GM, BPâ€”on sustainability. Andrew and Nick are the subjects of todayâ€™s CNNMoney.com column.
Hereâ€™s how it begins:
General Electric touts the success of EcoMagination. General Motors says it will speed up production of electric cars. BP steps up its commitment to solar power.
It’s no longer a surprise when big companies launch environmental initiatives. This has been good for the planet, good for the image of corporate America, and very good for GreenOrder, a small but influential New York consulting firm that advises Fortune 500 clients on how to make money by going green.
GreenOrder works with GE, GM and BP. New clients call all the time. That’s a sign, according to Andrew Shapiro, the firm’s 39-year-old founder, that sustainability is on its way to becoming “a core part of how businesses think about everything they do.”
“This green revolution today is as transformative as the digital revolution was 10 years ago,” Shapiro says. “That’s the opportunity that lies in front of us.”