Today’s CNNMoney column is about how Cox Enterprises, a privately held media company, helped save the jobs of more than 300 workers after it decided to abandon a factory in North Carolina run by its direct-mail unit, Cox Target Media.
There’s a broader lesson here about how business should deal with layoffs, plant closings and job dislocations, all of which are inevitable in a dynamic global economy: The best companies find a way to treat workers who are losing their jobs with compassion and respect. This is not only the right thing to do, but smart business, because of the message it delivers to people who remain with the firm.
Here’s how today’s column begins:
Here’s an advertisement that is not often seen in the classifieds:
Wanted: New employer for 300-plus experienced workers. Production facility included. If your company has a need to expand operations in the near future, we have the perfect opportunity for you.
Cox Target Media, a division of privately held media giant Cox Enterprises, took out that ad after the company decided to close a factory in Elm City, North Carolina. “We want to preserve the jobs for our North Carolina employees,” the ad went on to say, “and we’re willing to be creative to make this happen.”
You can read the rest here. Enjoy the holidays and happy new year.