Here’s an interesting use of social media by a group called Climate Interactive. It’s an attempt to track progress being made at the Copenhagen climate negotiations. Climate Interactive (“vigorous sharing of user-friendly simulations”) grew out of modeling done at MIT, and has support from universities, nonprofits and business (Citi, Morgan Stanley, Nike, Schlumberger). Given the unavoidable uncertainties of climate science, these projections should be understood as best estimates. But the organization is admirably transparent about its methods and assumptions, as best as this non-scientist can tell.
Here’s a short video explaining the scorecard.
The question is, can organizing tools like this one motivate people to care about the impact of our actions today on generations to come?