Blogging

Any day now, I’ll attract my 10,000th follower on Twitter. Whoever you are, thanks. Not coincidentally, Twitter has become my favorite social-media platform. So this seems like a good moment to reflect on social media, sustainability and journalism.

Like most of you, I imagine, I’m spending more time lately with social media — Twitter, Facebook, LinkedIn, Google + and blogs (obviously) — and less with newspapers, magazines, television, radio and books.  While there’s obviously overlap between digital and traditional media, I’m finding social media to be an increasingly  efficient and effective way for me to gather and absorb information, which is what I do.

This post is not about how social media is transforming corporate sustainability–although clearly it is. Business has fewer secrets. Corporate communication has become a two-way process. Corporate shaming campaigns are more powerful than ever. Greenpeace targeted Kit Kat and Nestle very effectively last year on Facebook and YouTube, gay activists at All Out brought pressure on PayPal to drop its business relationship with hate groups and a petition on change.org helped spark a national conversation about shopping on Thanksgiving. This is powerful stuff.

Today, though, I want to talk about my own experience with social media. These platforms can be immensely valuable but they can also be a time suck. Here’s my thinking, as of now:

Why I love Twitter: I was on a conference call on August 23 when my home office started to shake. My first reaction was that a car or truck had hit the house. Then I checked Twitter, and found a bunch of posts about the earthquake that was making its way up the east coast. (Within a minute, according to Twitter, there were 40,000 earthquake-related Tweets.) Friends in New York read about the quake on Twitter and felt it moments later.

The point is, Twitter is a super-fast way of keeping up with the news. More important, it’s the best way I know of to stay abreast of the news that I need to know — about business, sustainability, energy, climate and corporate social responsibility. That’s because I’ve found people I trust on Twitter who share what they are reading and thinking about. By spending 15 to 30 minutes a day on Twitter (not counting the time reading links), I can stay on top of news and commentary that matters to me. [click to continue…]

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August

August 4, 2011

I’m taking a break from blogging.

From Facebook and Twitter, too.

I started this blog on August 10, 2006 — just about  five years ago — to showcase the writing I was then doing about business and the environment for FORTUNE. Since then, I have written 856 posts, the vast majority of them in the last two and a half-years since leaving my full-time job at the magazine.

Much of the time, it’s been a true joy. After decades of writing for editors, with space limitations and in the formalized style of the newspapers and magazines where I worked from the mid-1970s until 2008, it’s been liberating to write in my own voice, on subjects that interest me and at whatever length feels right.

But it’s also been wearying.

There’s inevitably a tradeoff in journalism between quantity and quality, and lately I’ve been writing a lot. I worry that the quality has slipped.

So I’m going to stop blogging for the rest of August.

I’ll take a vacation, catch up on reading and, perhaps, devote some time to a longer writing project or two. (I may make an exception to be part of the Tar Sands Action in DC later this month.) I’m also going to take some time to reconsider my goals for this blog. Your comments and suggestions are most welcome, either below or by email to marc.gunther at gmail.com, although I’ll mostly be offline for the next week or so.

See you in September.

 

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The Internet has not been kind to gatekeepers, middlemen, and those who depend on centralized power and control. Just ask the stockbrokers and travel agents who lived off their commissions (before eTrade and Expedia), the newspapers that monopolized classified ads (before Craigslist), the record companies who packaged CDs (before iTunes) and Hosni Mubarak who controlled communications in Egypt (before Facebook and Twitter).

Book publishers–who have historically been the only way for authors to get their words in front of readers–could be next.

Seth Godin

In my latest column for Cisco’s website about technology, news@cisco, I look at a new, disruptive book-publishing venture called The Domino Project, launched recently by the brilliant marketer and entrepreneur, Seth Godin.  Seth and his colleagues invited me to be part of a support group called the Domino Project Street Team, which is helping to spread the word about Domino and its new books.

Seth’s own book Poke the Box, an instant business bestseller, is the first one out of the Domino Project. Next month will bring be a manifesto by ex-Marine (and author of The Legend of Bagger Vance) Steven Pressfield called Do the Work. Domino plans to publish short, accessible, low-cost, easily-shared books in a variety of formats that will help people change their lives, and the world.

Quick aside: The most surprising thing I learned when reporting this story is that a 26-year-old blogger and novelist named Amanda Hocking has sold nearly 1 million books in less than a year–without the help of a publisher.

Whether all this is a good thing–for writers, for readers, for the rest of us–depends on how you feel about gatekeepers in general and book publishers in particular.

I love newspapers and magazines, the gatekeepers who have enabled me to earn a very good living since I left college many moons ago. I’m also a big-time consumers of newspapers and magazines.  If I had to choose between giving up The New York Times, and giving up all the blogs I read….I’d probably give up the blogs. Fortunately, that’s not a choice any of us have to make.

Book publishers are, in my view, more like travel agents or stockbrokers than they are like newspaper owners. They’re distributors and marketers who as a rule don’t add a lot of value. I’m interested in seeing a world where books can take on many more shapes and forms (shorter, longer, e-books, audio books, PDFs) and where more authors have a chance to connect directly to readers. That’s what Seth is trying to create with The Domino Project.

Here’s how the story begins:

Seth Godin’s first book failed because of Vanna White.

My last book was crushed by George Bush and John Kerry.

The book publishing industry is stuck in a rut. It desperately needs new ideas.

That’s why Seth and I are both excited about his new venture: The Domino Project, a publishing platform that uses the power of social media to help writers spread their ideas and connect to readers.

The Domino Project’s first book is an 85-page manifesto by Godin called Poke the Box, which was published March 1. It’s about starting things, making changes and learning in today’s fast-moving economy.

You can read the rest here.

Here’s Seth on video, talking about  about Poke the Box and the Domino Project.

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For Jeffrey Hollender, the longtime chief executive of Seventh Generation, business has always been about more than selling laundry detergent and paper towels.

At Seventh Generation, Hollender looked for ways to do business better–better for customers and their health, better for its workers (who were also owners) and better for the environment.

Those efforts came to a abrupt halt in October when he was unceremoniously ousted by Seventh Generation’s board, which was forced to choose between Hollender and Chuck Maniscalco, the CEO he’d recruited as his replacement 18 months ago.

The story behind the falling out remains murky. Neither Seventh Generation nor Hollender have been willing to air their dirty laundry, presumably because their break-up agreement included a promise not to speak ill of one another.

Hollender broke his silence last week, not to talk about the past, but to discuss his future, which he says will involve business and political work to address social and environmental problems that he thinks are mostly getting worse.

“I’m very worried about where the country is headed,” he told me, when we spoke by phone.

Jeffrey, who is 56, divides his time between Burlington, Vermont, where he has lived for years, and New York, where he grew up. (Disclosure: Jeffrey and my wife Karen Schneider were high school classmates.)

So what’s next? [click to continue…]

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Brazil’s paperless census

October 5, 2010

I’m a print guy. Three newspapers (NYT, WSJ, WPost) land on my driveway each morning. We subscribe to a bunch of magazines (Fortune, The Atlantic, The New Yorker, The Economist). I’m reading Jonathan Franzen’s new novel, Freedom, and while it’s hefty at 562 pages, I have no desire to read it on a Kindle or iPad.

The earth would probably be better off if I read my newspapers, magazines and books in digital form, but I spend too much time as it is looking at screens.

Fortunately, others are doing better at transitioning from print to digital media. One example: the government of Brazil, which is in the midst of completing an all-digital census. It’s a big project–with an estimated 201 million people, Brazil is the world’s fifth most populous nation, behind China, India, the U.S. and Indonesia–but one that will not only be good for the environment, but improve the accuracy of the count and show off Brazil’s growing IT sector.

I wrote a story about Brazil’s census for News@Cisco, a website that includes stories about technology by outside contributors as well as news and press releases produced by the giant technology company. Here’s how the story begins:

What comes to mind when you think of Brazil? Beaches, Rio or the Amazon? Soccer, perhaps? Probably not information technology. But Brazil’s technology know-how is on display this fall as the country undertakes its first all-digital, fully-networked census.

It’s a massive undertaking. Between August and November, about 225,000 census takers will poll about 58 million households—many living in overcrowded cities, others scattered in some of the world’s most remote places. Each census taker will carry a handheld personal digital assistant, about the size of a smart phone, equipped with GPS technology. Data will then be uploaded to a national broadband network, and posted on the website of the Institute of Geography and Statistics (IBGE).

You can read the rest here. I’ll be writing a  monthly feature about the intersection of digital technology and sustainability for News@Cisco, so feel free to send story ideas my way.

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What if the technology we need to curb climate change turns out to be not a solar panel, smart grid or electric car battery but social media powered by cellphones, laptops and online networks like Facebook?

350.org event in Copenhagen

350.org event in Copenhagen

As I prepare to leave today for the climate negotiations in Copenhagen, I’m struck by–actually, flooded, overwhelmed, swamped and dizzied by–the sheer volume of user-generated content coming out of Copenhagen, much of it created by people in their 20s and 30s. Groups like 350.org and the Youth Climate Movement (“It’s getting hot in here”) and TckTckTck (“right now your leaders are deciding our future”). It’s not just the kids, of course: Traditional NGOs are also blogging and tweeting like crazy from Copenhagen, as are the mainstream media (Juliet Elperin of The Washington Post is worth following on the Post Carbon blog), and even global companies are tapping into the power of social media to spread information. The real-time carbon counter below comes courtesy of Deutsche Bank’s Asset Management division; it was launched earlier this year in Times Square and now can be seen on blogs and websites around the world.

www.know-the-number.com

Our Climate is Changing!



Please download Flash Player.

Of course, those who want to block climate regulation are using social media as well. The controversy known as ClimateGate has been [click to continue…]

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I probably should thank Facebook founder Mark Zuckerberg for finding me an apartment next week in Copenhagen—and for connecting me to a high school friend I’d lost track of many years ago.

Tamra Rosanes

Tamra Rosanes

I’m often delighted by the power of social media. Through Facebook, Twitter and this blog, I’ve learned a lot, met new people, reconnected with old friends and found story ideas. But this is the first time social media solved a frustrating bricks-and-mortar problem for me.

On the day after Thanksgiving, I blogged about the fact that I was going to Copenhagen to report on the climate talks and host an event for the Coalition for Rainforest Nations. But hotel rooms are all but impossible to find–the nearest one I could locate was in Sweden–and, at the suggestion of my daughter Sarah, I went online to seek help or advice. That’s how I found Tamra Rosanes, one of Denmark’s most popular country music singers.

Actually, Tamra found me. We were connected by a mutual friend, Beth Davis, on Facebook. And within a day or two, Tamra kindly had found a friend who has agreed to rent me his apartment in Copenhagen.

How cool is that?

Way back when, I knew Tamra as Tammy Miller. We lived on the same street, Glengary Road, in Croton-on-Hudson, New York, and graduated from Croton Harmon High School in the same year. [click to continue…]

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Welcome to my redesigned website and blog. Like everything on the Internet, this blog a work in progress. I posted for the first time on August 10, 2006. Nearly three years and about 900 posts (!) later, what began as an experiment turned into a hobby, then became an obsession and is now part of the way I earn my living. Who knew?

I’ve become a big fan of social media—blogging, Facebook and, yes, even Twitter, to which I came late, long after after my pal, Fortune editor-at-large Adam Lashinsky, but a few days before Oprah (who, as it happens, I also outpaced in the 1994 Marine Corps Marathon.). As a longtime print journalist, I’m delighted by the ways that blogging, Facebook and Twitter have connected me with readers, colleagues and friends. This blog, for example, has readers in India (71 in the last month), China (60), Sweden (21), South Africa (13) and the Ivory Coast (1, so you know who you are). Those aren’t big numbers, but still.

The redesign comes courtesy of Madeira James of xuni.com, who I’m quite sure is a wonderful woman although we have never met. Nor have we ever spoken by phone. Madeira politely advised me after we began work on the site that she preferred email communication; she has found that her clients focused their thinking better if they communicated by email. Email also enabled both of us to keep a handy record of what we’d said to one another, and what we’d agreed to do. We got to know one another in that weird 21st century virtual way, and the collaboration went very smoothly. (Maddee, if it turns out that you’re a 16-year-old boy, know that I’m OK with that.)

So what’s new? Mostly the look and feel and a contemporary design that should make the website and blog easier to navigate and click on links. I’m planning to add video to the Speaking page. I may put up some Google Ads. And I’ve written a new page (illustrated with a photo of Jay Leno and me) about disclosure and conflicts of interest which is intended to help me (and my clients) understand what I do in my new role as a writer and consultant.
[click to continue…]

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I’m on vacation this week, making my first trip to Israel where I’m visiting my aunt, a pioneer of the Kibbutzim movement. But I can’t shake off my Internet addiction, alas, and so I came across this response from Jesse Jenkins, AKA Watthead, to one of my blogposts last week bemoaning the Obama’s administration’s ever-increasing intervention in the economy. (See Uh-Oh: Obama’s Battery Gold Rush. Jesse responded at The Energy Collective, where the two of us blog.) Jesse, who works for the Breakthough Institute (and not the Breakthrough Collaborative as I said last week), believes that significantly more R&D spending from the government will be required to speed up the clean energy revolution. He’s thought a lot about this, and he’s also looked carefully at  the Waxman-Markey climate legislation now making its way through Congress, so I thought I would post his response here, with some minor edits. It’s well worth a look, and for those of you who care about energy policy, be sure to check out the links provided by Jesse.

I’ve spent the past two weeks digging deep into the Waxman-Markey ACES climate bill, peering beneath rocks and shining my flashlight into its dark recess to figure out what it will and will not do.  You can find that analysis at the Breakthrough Institute site here, and I highly recommend you take a look so you can get an accurate picture of what this “light touch-high impact” carbon pricing policy will actually accomplish.

The short answer: not very much at all.

The carbon price the bill will implement is likely to be between $12-20 per ton for the first decade-plus, according to the EPA analysis of the bill.  That’s about 12 to 20 cents per gallon of gasoline, which on the low end is about as much difference as you can find between different gas stations on two sides side of town, and on the high end is lost in the noise of seasonal variation in gas prices.  If you have little faith in the power of government, then I challenge you to explain how that kind of meager price signal is going to shift private investment and dramatically transform the $1.5 trillion combined U.S. energy and transportation markets.  Please, tell me a convincing story about how that might work, because after spending two weeks reading the Waxman-Markey bill, I could use some more uplifting news.

The reason the CO2 price will remain so low is because the bill allows up to 2 billion tons of offsets (up to 1.5 billion which may be sources from overseas) to be used in lieu of cutting emissions here in supposedly ‘capped’ sectors.  That’s enough to legally permit U.S. emissions to continue to grow at business as usual rates through 2030. So Waxman-Markey gives us no real “cap” on carbon and no significant price on carbon.  Forgive me for looking for other ways to directly spur the transformative clean energy innovation we need — ways you may consider unfortunate degrees of “government intervention.”  Given what’s at stake after all…

Also, as a kind of test to consider: many European nations have had gas taxes for decades that implement an effective carbon price in the hundreds of dollars a ton range ($2-5/gallon tax = roughly $200-500 per ton of CO2 equivalent carbon price!).  So with such a powerful signal for private investors to develop alternative fuel vehicles, why haven’t firms in Europe invented and commercialized electric cars?  Why isn’t everyone in Denmark driving EVs, one might ask?

The answer is because that’s not really how innovation works.  Price signals alone do not spur adequate innovation.  There’s a multitude of market failures at work, especially in the energy innovation sphere.  I have a paper coming out in about two weeks which I’ll share with my readers and the The Energy Collective community that spells out a lot of these market failures (prelude: knowledge spillovers, very high capital barriers and non-differentiated commodities are three big barriers to sufficient private sector innovation investments).  These are the kinds of market failures, which when combined with clear public imperatives for change, simply demand more active government engagement with innovation and industry than we all may find ideal.

For now, I’ll again challenge the typical assertions that private entrepreneurialism and investment (and the proper price signals) are all that’s required to spur transformative innovation by pointing you to my publication, “Case Studies in American Innovation: A New Look at Government Involvement in Technological Innovation” [PDF] for examples of how active federal government engagement and investment paved the way for so many of the technologies we now take for granted, including microchips, personal computing, the Internet, commerical aviation and jet engines, gas combustion turbines, nuclear power, wind power, solar power, etc.  Take a look and see why I’m not as skeptical of the role of government as you are.

Finally, as a (mostly) side note, since you cite Tesla Motors targeting luxury car markets with their electric Roadster as a reason they should not receive federal incentives: the reason Tesla is starting with a $100k electric luxury car is because new technologies are routinely more expensive at their launch.  If there isn’t a market for early adopters, the technology will never reach the economies of scale and spur the learning by doing (and continued innovation) that drops the price and improves the performance of the technology over time.  Think flat screen TVs or cell phones: the first ones are far more expensive than most can afford.  But now these technologies have reached economies of scale that drove dramatic price reductions and the technologies are affordable and (because of that) ubiquitous.

Tesla is looking to use luxury buyers – who routinely pay more for the cool new thing – to drive those initial economies of scale. They plan to produce the Roadster on a scale of 1,000s and at a cost of $100k.  Their next model will use the same (and now cheaper) components and batteries at a larger scale and will be a luxury sedan selling for around $60k and at a scale of 10s of thousands.  They then plan to produce a $35-40k sedan at a scale of 100ks per year, if all goes well.  That’s just smart.  Please don’t use that as a reason not to incentivize their technology’s development with public investment.  If the government were willing to directly purchase batteries and serve as the early adopter themselves — as we did for microchips, radios, radar, lasers, early computers, and jet engines — we could bring this emerging technology to scale and down in price much more rapidly and pave the way for the kind of dramatic private sector innovation that occurred AFTER the government purchasing (and loss-leading) dropped these technologies in price.  In short: we should be seeing far more direct public investment in the technologies to enable electrified transportation, not less.

Marc, I challenge you to wrestle with the history of innovation in a real honest way, and look for the role of government engagement in these technologies.  The energy innovation imperative is simply too critical to leave to well-established (but quite inaccurate) myths about the infallibility of private sector innovation and the supposed ineptitude of any government engagement in the market.  If the financial crisis taught us anything, I’d hope it was that we should revisit those myths with a pretty damned critical eye, eh my friend?

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