Free market environmentalism

AlfedPalmersmokestacksI believe in the power of markets.

I believe in environmental protection.

I believe in limited government.

Can those beliefs be reconciled?

I believe they can, even though environmental problems are often seen, correctly, as a form of market failure. We can’t allow businesses or individuals to pollute public goods such as rivers, or the air, or the earth’s atmosphere. The question is, how do we best correct those failures?

My preference is for strong and simple regulation or taxation, designed to (1) recognize the power of competitive markets to generate wealth and aggregate information to devise the best solutions to problems and (2) minimize, as much as possible, the ability of powerful interests to game the system, i.e., crony capitalism.

These are, obviously, complicated questions, perhaps best left to environmental economists. But I took a crack at the issue of clean energy policy in a column just published by Ensia, a lively, online environmental magazine published by the by the Institute on the Environment at the University of Minnesota.

The column ran under the headline A Market-Friendly Approach to Energy. Here’s how it begins:

The world needs clean energy. Clean energy subsidies? Maybe not.

Consider the Fisker Karma, an electric car with a base price of $95,900.  A friend of mine bought one. He earned $7 million last year, and took advantage of a $7,500 U.S. federal tax credit available to buyers of electric cars.

Fisker itself got government help, too, in the form of $192 million from the U.S. Department of Energy. So did A123 Systems, which sold battery packs to Fisker; it got $129 million in energy department grants and another $125 million in tax credits and grants from the state of Michigan.

None of this helped Fisher, A123 or, more importantly, the planet.

The column goes on to argue against the vast array of subsidies to clean energy and fossil fuels favored today by the federal government and many states, and instead proposes a carbon tax. (Ideally, a revenue-neutral carbon tax.) A carbon tax would discourage dirty energy and promote  clean energy, without favoring solar or wind or biofuels or nuclear or electric cars.

The column concludes:

…Contrary to popular wisdom, we don’t need a comprehensive national energy policy any more than we need a comprehensive food strategy to stock supermarket shelves or a comprehensive laptop strategy to keep Apple or Dell in business. What markets do very well is separate winners from losers. As the economist Michael Giberson put it: “When values are diverse and knowledge is dispersed, letting a thousand energy strategies bloom really is the best approach.” To do that, we have to get the government out of the way.

You can read the rest here. While you’re at it, take a look at the excellent journalism being published by Ensia.

General Motors, Coca-Cola, NRG Energy: Sustainability leaders at Brainstorm Green

General Motors' Dan Akerson at Brainstorm Green

General Motors’ Dan Akerson at Brainstorm Green

Dan Akerson, the chief of executive of General Motors, loves the Chevy Volt. Bea Perez of Coca-Cola is backing inventor Dean Kamen, who wants to take a water-purification machine to the global south. David Crane, the chief executive of NRG Energy, would like to see solar panels on half the rooftops in America.

They all spoke at Fortune Brainstorm Green, the magazine’s conference about business and the environment conference, last week in Laguna Niguel, CA. I’ve been co-chair of Brainstorm Green since its launch in 2008, and, as I wrote the other day, I’ve felt uncomfortable at times when the tone of the event becomes too celebratory, given the scale of the environmental problems we face. Having said that, today I want to showcase a few business executives who are emerging as sustainability leaders.

One is Dan Akerson of GM, the stodgiest and most bureaucratic of the US automakers. A newcomer to Detroit–he is a Naval Academy graduate who made a fortune in private equity at Carlyle, before taking over at GM in 2010–Akerson that his predecessors had been “part of the problem, rather than the solution” when they stood in the way of  regulators who wanted to raise fuel-efficiency standards for cars, and he said the auto industry had been slow to recognize the threat of climate change. Hours after he spoke at Brainstorm Green, GM became the biggest company and the first automaker to endorse the climate declaration from CERES and its BICEP (Business for Innovative Climate & Energy Policy) coalition. [click to continue...]

Fortune Brainstorm Green, and the limits of corporate sustainability

Harrison Ford at Fortune Brainstorm Green

Harrison Ford at Fortune Brainstorm Green

The 2013 edition of Fortune’s Brainstorm Green conference was, by most accounts, a hit. We had a record number of attendees, including more than 50 CEOs of companies and nonprofits, big and small; plenty of entertaining and informative conversation; and a healthy dose of fun, with celebs like Harrison Ford, will.i.am and (my favorite) ultra marathon runner Scott Jurek. As co-chair of the event since the first Brainstorm Green in 2008, I love to reconnect with colleagues and sources, meet new folks and learn from and, occasionally, by inspired by our top-notch speakers. The theme of the conference has been a constant: How can business profitably help solve the world’s most important environmental problems?

Unavoidably, the challenge of an event like Brainstorm Green (as well as a conundrum for anyone who writes about corporate sustainability) turns on the question of how much to cheer or jeer the efforts of companies that are trying to “go green.” My job, as I see it, is to do both–to applaud the leaders, to prod the laggards, and to do my best to tell one from the other. That’s difficult balance to do in a conference setting where the mood is one of bonhomie, where the speakers are our “guests,” and where the presumption is that everyone is doing the best they can. The trouble is, that’s usually not good enough.

Mark Tercek at Brainstorm Green

Mark Tercek at Brainstorm Green

As Mark Tercek, the CEO of The Nature Conservancy, who I interviewed at Brainstorm Green, put it in his excellent new book, Nature’s Fortune:

Nearly every precious bit of nature–teeming coral reefs, sweeping grasslands, lush forests, the rich diversity of life istelf–is in decline. Everything humanity should reduce–suburban sprawl, deforestation, overfishing, carbon emissions–has increased.

Sad but true.

So if corporate America is changing for the better when it comes to the environment–and no doubt, many companies are–the pace of change is too slow and the ambitions of business leaders are too modest. Incremental change is not getting us where we need to go. [click to continue...]

Easy rider: Can e-bicycles take off in America?

The Faraday Porteur e-bicycle

The Faraday Porteur e-bicycle

As a way to get from here to there, bicycles have a lot to offer. Biking is good for your health. It’s good for the planet. It’s cheaper than driving or public transit. Getting people out of cars and onto bikes eases traffic congestion, too.

But, for a host of reasons, not everyone can bike for transportation. Electric bicycles will expand the number of people who can — by making cycling easier, a bit quicker and less sweaty (which matters if you are commuting to work.)

Outside of the US, electric bicycles are doing really well–much better than electric cars, it turns out. Can they make it America? That’s the topic of my story which has just been published on the excellent YaleEnviromment360 website.

Here’s how it begins:

Most Americans know about Tesla, the Chevy Volt, and the Nissan Leaf. But what about Evelo, the eZip Trailz, and the Faraday Porteur?

The first three are, of course, electric cars. They benefit from a lot of media attention and generous government subsidies, including a $7,500 tax credit for buyers in the United States. The latter are electric bicycles, and they attract neither.

Yet Americans bought as many electric bicycles as they did electric cars last year. About 53,000 electric bicycles were sold, according to Dave Hurst, an analyst with Navigant Research who tracks the industry. Electric car sales came in at 52,835.

Globally, electric bicycles outsell electric cars by a wide margin. An estimated 29.3 million e-bicycles were sold in 2012, with perhaps 90 percent of those selling in China, which has more electric bikes than cars on its roads. E-bicycles are popular in Europe, too, selling about 380,000 a year in Germany and 175,000 in the Netherlands in 2012. By comparison, about 120,000 electric caris were sold worldwide.

You can read the rest of the story here.

I hope electric bicycles find a market here. They should appeal to  young people in bike-friendly cities and to aging baby boomers (like me!) I tested an e-bike from Evelo last week (here’s my account), and I’m hoping to check out some other models soon.

Mark Tercek: The business case for nature

Tercek-Adams-Natures-FortuneThe value of nature is astonishing, when you stop and think about it. Marshes protect coastlands. Urban trees clean the air. Forests provide timber. Oceans give us seafood.  Snow-capped mountains store drinking water. Some might say nature is priceless.

Not Mark Tercek, the former investment banker at Goldman Sachs who became CEO of The Nature Conservancy in 2008. His new book, Nature’s Fortune: How Business and Society Thrive by Investing in Nature (Basic Books, 2013), argues that nature provides enormous economic benefits to society, business and consumers, and that, if we can figure out how to value and pay for those benefits, we can slow down and even reverse the degradation of nature that threatens our well-being.

It’s an important and potentially controversial argument, as Tercek acknowledges. While the 20th century conservation was all about protecting nature from people, Tercek and some of his allies in the environmental movement would like the future to be about protecting nature for people. If nothing else, he argues, recognizing the economic value of nature will expand the base of the environmentalist beyond the white, college-educated and relatively affluent folk, the backpackers and hikers and birdwatchers at its core. [click to continue...]

Sustainability by anecdote

imgresI write stories. I read stories. I love a good story.

“After nourishment, shelter and companionship, stories are the thing we need most in the world,” says the British novelist Philip Pullman.

The corporate sustainability movement needs stories to inspire people, to win over customers, to change the world, as we heard last month at the GreenBiz Forum in New York.

But we need the right kinds of stories. Stories about people and companies that are having a meaningful impact. Stories that, ideally, drive broad and systemic change.

We’ve got big problems. We need big solutions.

Instead, my inbox overflows with stories that by themselves don’t get us where we need to go. Or stories that lack context.

Sustainability by anecdote, I call it.

Here’s one example that came in last month:

General Mills and Häagen-Dazs today announced an initiative designed to foster greater economic vitality for smallholder vanilla farmers in Madagascar and ensure the availability of high quality vanilla for future generations. [click to continue...]

In defense of environmental extremism

David Brower and friends

David Brower and friends

The other night, I saw A Fierce Green Fire, a documentary history of the environmental movement, as part of the excellent DC Environmental Film Festival. The movie was OK, worth seeing, but not great, a bit PBS-like in its sweep.  By trying to cover a  lot, the filmmakers mostly skim the surface: Here’s Sierra Club  founder John Muir, there’s Rachel Carson and Silent Spring, remember when Jimmy Carter put a solar heater on the White House roof, say hello to Stewart Brand and Bill McKibben, meet Wangari Maathai, and let’s not overlook environmental justice and the Copenhagen climate talks, and wasn’t that Buckminster Fuller? Nor does the film look critically at environmentalism; it’s narrated by Robert Redford, Ashley Judd, Van Jones, Isabel Allende and Meryl Streep, which pretty much tells you all you need to know.

FierceGreenFire_posterHaving said that, the film, sometimes by design and sometimes inadvertently, manages to deliver a useful reminder about radicals and rabble-rousers: They are often the ones who drive change. Had Barry Goldwater been an environmentalist, he might have said that extremism in defense of the earth is no vice and that moderation, when it comes to climate change, is no virtue. The environmental movement’s heroes, at least in this telling, are David Brower and Lois Gibbs and Chico Mendes and Greenpeace, and not those who work inside the Beltway or travel to UN conferences. At the very least, grass-roots, bottom-up activism created the conditions that drove change in Washington.

Consider, for example, these stirring words from a presidential State of the Union address, which is (too) briefly excerpted in the movie: [click to continue...]

An odd couple? HR and sustainability

savitz(5)Today’s guest post comes from Andrew Savitz, the author of a new book called  Talent, Transformation and the Triple Bottom Line: How Companies Can Leverage Human Resources to Achieve Sustainable Growth (Wiley 2013). As you can guess from the title, Andy argues that employees are the key to creating sustainable companies, but that they–and their colleagues  in human resources–are often overlooked when companies embark on environmental programs. I think he’s onto something. I’ve long thought that the single biggest business driver of corporate sustainability initiatives is the way they help better companies attract better people and motivate the ones they have.

Andy has been his career working with companies on social and environmental issues. A lawyer by training (and before that a Rhodes scholar at Oxford), Andy has been a congressional staffer, the general counsel for the Massachusetts Office of Environmental Affairs and head of the environmental advisory practice at PriceWaterhouseCoopers (PwC). Since 2005, he has led a consultancy called Sustainable Business Strategies.

Here’s our online conversation:

Marc: You say that you’ve written the book “in large measure to bridge the gap between sustainability and HR.” HR? Really? Why do we need human resource people to get involved with sustainability? They don’t know anything about carbon emissions, say, or LED lighting, do they? [click to continue...]

Can a solar-powered plane help curb climate change?

solar-impulse

If you are among those who believe that the environmental movement needs more upbeat and inspiring stories, and less gloom and doom, you will want to hear about Bertrand Piccard, Andre Borschberg and their solar-powered airplane, Solar Impulse.

Solar Impulse is an engineering marvel. Its has the wingspan of an Airbus A340 — it’s 208 feet across — yet weighs only about 3,500 pounds, about the same as mid-sized family car. Powered only by the light of the sun, which is captured in nearly 12,000 solar cells (built by US manufacturer SunPower) arrayed on the wings, it can reach an altitude of more than 27,000 feet and stay aloft for more than 24 hours, day and night. In May, Piccard and Borschberg, the Swiss adventurers who founded and built Solar Impulse will fly the plane from California to Virginia.

Piccard, left, and Borschberg

Piccard, left, and Borschberg

This is very cool. I’m not a tech geek, but I was intrigued enough to take the opportunity to meet Andre Borschberg when he visited Washington early this week. Piccard, who is the better known of the duo, comes from a family of explorers; his grandfather August was the first person to pilot a balloon into the stratosphere, and see the curvature of the earth with his own eyes. He’s a psychiatrist by profession. Borschberg, by contrast, is a 60-year-old MIT-trained engineer and entrepreneur, who led the team of engineers, physicists, software designers and who have spent nearly a decade (and about $120 million) designing and building several versions of the aircraft. A round-the-world trip is planned for 2015. [click to continue...]

John Mackey: Hippie, libertarian, CEO

imageThe top executives of big publicly-traded US companies, in my experience, tend to be rather drab fellows (nearly all are men) who choose their words carefully, hew carefully to the middle of the road in their thinking and rarely say (or do) anything outrageous.*

Not John Mackey, the founder and co-CEO of Whole Foods Market. For better and occasionally for worse, Mackey is an original, who doesn’t run his company by any conventional management book.

Instead, he has written his own book, called Conscious Capitalism: Liberating the Heroic Spirit of Business, with co-author Raj Sisodia, an academic affiliated with Bentley University. It’s a good read, especially because of the insights it delivers into the unusual culture and practices of Whole Foods, as well as into Mackey’s own evolution.

Some examples from the book: [click to continue...]