Here’s an announcement that I would like to pass along from my friends at Social Media Today, sponsors of The Energy Collective, which publishes my blog. They’ve organized a webinar next week (Nov. 10, 1 p.m. ET) about the triple bottom line that looks interesting.
A triple bottom line company, as most of you know, is usually defined as one that serves people, planet and profit. The question is, does this make it harder for a company to deliver shareholder value in the long run? Or does this more expansive view of a company’s role in society ultimately pay off?
Some evidence suggests that the triple bottom line can be a viable business strategy. Successful companies need talented, committed employees and loyal customers. More and more business enterprises understand that the most talented employees measure professional success in terms of meaning and significance as well as money and status. And consumers increasingly want to buy from companies that do business in a socially and environmentally sustainable manner.
At the same time, traditional “hard” performance metrics have not gone away: companies still measure success in terms of units sold, savings realized and dollars earned, and will do so for as long as capitalism endures. In this live webcast, the speakers will tackle the challenge of how companies can do well by doing good:
- How do companies with TBL values measure success?
- Can business really expect financial returns beyond good PR out of TBL investments?
- How can we distinguish real CSR and environmental stewardship from greenwashing? Why should businesses choose one route over the other?
- What kind of difference to consumer behavior does operating with TBL values make?
Ryan Schuchard is Manager for Climate and Energy at BSR. His recent work includes starting BSR’s Energy Efficiency Partnership for supply chain management, launching Walmart’s global supplier energy-efficiency program based at their global procurement headquarters in Shenzhen, and leading global climate policy intelligence for a US$30 billion-plus extractives company.
Nick Aster is founder of TriplePundit.com, and specializes in using online technology to advance conversations on sustainability. He has worked with Mother Jones magazine, as well as companies including Nike, SAP, Citibank, Gawker Media, Offermatica, and many others. Nick worked for many years on TreeHugger.com, the most popular environmental website in the world.
Debbra A.K.Johnson is the Global Marketing Manager for Sustainable Operations and Clean Technologies – two DuPont Sustainable Solutions practices that work to help clients achieve triple bottom line results. With hands-on experience in Life Cycle Assessments, Debbra has completed package printing and platemaking LCA’s for DuPont Packaging Graphics, and went on to launch a program to recover and reuse printing plate waste – a first in the industry. She is a member of the DuPont Sustainability Network.