Transparency’s a big trend in corporate America. Companies are becoming more open about what they do. Some are starting to listen better, too. These forces are driving corporations to produce blogs, with some unexpected results, as I wrote in today’s CNNMoney column:
NEW YORK (Fortune) — Blogging tends to be personal, social, lively and irreverent. Does that sound like a big corporation to you?
It doesn’t to me either, but “corporate blogging” is no longer an oxymoron–or a rarity. According to a running tally of big-company blogs, more than three dozen of the FORTUNE 500 companies now produce blogs, for better or worse.
You can read the rest here.