http://www.marcgunther.com/2009/09/14/alas-energy-efficiency-isnt-sexy/ This blog is about the impact of business on society. Thu, 09 Feb 2012 19:14:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.marcgunther.com/2009/09/14/alas-energy-efficiency-isnt-sexy/comment-page-1/#comment-283637 Nathan Schock Fri, 18 Sep 2009 14:24:15 +0000 http://www.marcgunther.com/?p=1947#comment-283637 Marc, I was at the National Clean Energy Summit in Las Vegas earlier this year and in his keynote address, Bill Clinton said essentially the same thing: "the least sexy topic is where most of the savings can be found: efficiency." The challenge from a communications perspective is that "efficiency" sounds very close to "sacrifice." We need people who can communicate it in such a way that it is sounds sexy. Marc,
I was at the National Clean Energy Summit in Las Vegas earlier this year and in his keynote address, Bill Clinton said essentially the same thing: “the least sexy topic is where most of the savings can be found: efficiency.” The challenge from a communications perspective is that “efficiency” sounds very close to “sacrifice.” We need people who can communicate it in such a way that it is sounds sexy.

]]> http://www.marcgunther.com/2009/09/14/alas-energy-efficiency-isnt-sexy/comment-page-1/#comment-283632 Tom Konrad Thu, 17 Sep 2009 03:26:39 +0000 http://www.marcgunther.com/?p=1947#comment-283632 I love your (slightly revised) "Graduate" flashback. Now we just need Paul Simon to re-do "Mrs. Robinson" along a green theme.... I love your (slightly revised) “Graduate” flashback. Now we just need Paul Simon to re-do “Mrs. Robinson” along a green theme….

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