The steps you report Enterprise is taking are all good things, and that’s important. But let’s not lose sight of the fact that a company’s sustainability performance is a measure not so much of what it’s products make possible in its customers’ behaviors, but of what its OWN performance happens to be. After all, it is not a company’s job to do its customers’ job, and vice versa.

Everything Enterprise is doing to make it possible for us, its customers, to live more sustainable lives is appreciated, but what about Enterprise’s own behaviors? Or any other company’s, for that matter? I hear everything you are saying about Enterprise’s inability to have the full impact it would like to have for one reason or another, but what about the fact that the company has not yet even bothered to publish a sustainability report concerning its own operations? Does the fact that Toyota can’t keep up with Enterprise’s requests for more hybrid vehicles (or so they say) substitute in some way for Eneterprise’s failure to do that? What is the sustainability of Enterprise’s operations, anyway? Who knows.

What we have going on here over and over in the press is a confusion between a company’s own sustainability performance and the effects its products may or may not have on the sustainability performance of its customers. As long as you and others keep confusing the two, I will keep pointing it out.

Regards,

Mark

PS – Please feel free to include this comment in your print copy.